Feature.fm is a
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
and advertising platform for music industry professionals like labels, artists, and other music marketers. They offer a self-serve, music-focused ad platform and a marketing suite to help artists marketing to fans in a smarter way. The Marketing Suite includes tools like
Pre-Saves, Gated Unlocks & Contests, Music Smart Link Landing Pages, Audience Email Collection, Music Analytics, and other landing pages that fans engage with or are directed to the artist's content. The ad platform includes a native song
advertising network through which
artists can promote their songs inside music streaming services and on music websites. Artists' sponsored songs are played to people who are currently listening to
streaming radio
Online radio (also web radio, net radio, streaming radio, e-radio, IP radio, Internet radio) is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not transmitted ...
of the artist's style of
music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...
as an alternative to traditional audio ads. Feature.fm partners with streaming services to help them reduce audio ads and improve
user experience by using native content as a source of
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
.
Feature.fm is currently funded by Star Farm Ventures.
Sponsored Song Partners
Feature.fm is currently partnered with
8tracks
8tracks.com or infinitetracks.com is an internet radio and social networking website revolving around the concept of streaming user-curated playlists consisting of at least 8 tracks. Users create free accounts and are able to browse the site and l ...
,
Deezer,
Audiomack, Sua Musica, and a network of music websites and blogs.
Founders
Feature.fm was founded by Lior Aharoni, Zohar Aharoni and Lior Shapsa.
References
External links
*{{official website, feature.fm
2013 establishments in Israel
Marketing companies established in 2013
Digital marketing companies of the United States