''Fashionista'' is a
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
website owned by Breaking Media.
History
''Fashionista'' was launched in 2007. It was originally written as a
fashion blog
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.
Definition
A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture ...
by Faran Krentcil. In April 2009, editor Natalie Hormilla stepped down.
By 2010, ''Fashionista'' had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from
Joomla
Joomla (), also spelled Joomla! (with an exclamation mark) and sometimes abbreviated as J!, is a free and open-source content management system (CMS) for publishing web content on websites. Web content applications include discussion forums, ph ...
to
WordPress
WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture ...
). In 2010, Breaking Media raised a $1.3 million round of investment.
In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of ''Fashionista'', succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website. In April 2014, the website was moved from WordPress to
SAY Media
Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...
's content management and monetization platform Tempest.
In April 2015, Breaking Media raised another $1.5 million round of investment.
In November 2015, Lauren Indvik was named editor at large of ''Fashionista'', succeeding to Lauren Sherman. In December 2015, ''Fashionista'' introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers.
Description
''Fashionista'' is the most-visited website edited by Breaking Media. Compared to other fashion news websites, ''Fashionistas editorial is more pop culture and geared to a younger audience.
Awards
* 2012:
Webby Award
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...
for best fashion website
Related pages
*
Fashion journalism
Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...
References
External links
Official website
{{DEFAULTSORT:Fashionista
Internet properties established in 2007
Women's fashion magazines
Men's fashion magazines
Webby Award winners