''Fashion Central'' is an online

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

based in

Lahore Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city. ...

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

covering events in Pakistani Fashion Industry. The name Fashion Central comes from the idea of providing a central portal for all fashion-related affairs in Pakistan. The magazine won the PASHA ICT Award in 2010.

History

Founded in 2007, Fashion Central was initially launched as an online

Ecommerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managemen ...

portal. After about 6 months the website was totally revamped and was reinvented as an online fashion and lifestyle magazine. In early 2011 the website added ecommerce as one of its services. The products being offered include apparel,

perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...

s, lifestyle items, and other fashion and lifestyle-related accessories. Delivery options are available for countries across the globe with multiple payment options. The products on sale at FashionCentral are directly sourced from known designers.

Main categories

The main categories are Pakistani fashion designers,

models A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...

, stylists, photographers, fashion events, trends and lifestyle. Subcategories include

health Health, according to the World Health Organization, is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity".World Health Organization. (2006)''Constitution of the World Health Organiza ...

, beauty,

parenting Parenting or child rearing promotes and supports the physical, emotional, social, spiritual and intellectual development of a child from infancy to adulthood. Parenting refers to the intricacies of raising a child and not exclusively for a ...

, fashion accessories,

food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

and

home décor Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...

References

External links

* {{italic title 2007 establishments in Pakistan Fashion magazines Magazines established in 2007 Mass media in Lahore Pakistani fashion Online magazines published in Pakistan English-language magazines published in Pakistan Women's fashion magazines