"Fascination" is the first single released by Danish pop group

Alphabeat Alphabeat were a Danish pop band from Silkeborg, fronted by singers Stine Bramsen and Anders Stig Gehrt Nielsen. Their single " Fascination" was a major hit in Denmark during the summer of 2007, as well as the United Kingdom in 2008. Follow-up ...

. It was first released in Denmark on 6 June 2006, followed by a worldwide release on 16 May 2008. The song reached number 6 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

. It was used as the music for a

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

advert. In Turkey, the song was used in an advertising campaign for

Coca-Cola Zero Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar. The drink was introduced in 2005 as Coca-Cola Zero as a new no-calorie cola. In 2017, the formula was modified and the ...

, in Germany and Belgium for Coca-Cola Light. The Bimbo Jones Mix of the song was played in American Eagle Stores in the United States. It is also a playable song in the video game ''

Band Hero ''Band Hero'' is a spinoff video game as part of the ''Guitar Hero series'' of music rhythm games, released by Activision on November 3, 2009, for the PlayStation 2, PlayStation 3, Xbox 360, Wii and Nintendo DS consoles. The game is struct ...

'' and is available to play in the video game '' Rock Band 2'' via downloadable content. The song was also sung by all remaining contestants from series 6 of the British singing contest ''

The X Factor ''The X Factor'' is a television music competition franchise created by British producer Simon Cowell and his company Syco Entertainment. It originated in the United Kingdom, where it was devised as a replacement for ''Pop Idol'' (2001–2003 ...

'', in week 3 of the live results shows. In 2010, Alphabeat performed the song on the Danish version of the show.

UK promotion

Alphabeat released the song in the UK in anticipation of the international edition of their debut album. They performed the song on

GMTV GMTV (an acronym for Good Morning Television), now legally known as ITV Breakfast Broadcasting Limited, was the name of the national Channel 3 breakfast television contractor/licensee, broadcasting in the United Kingdom from 1 January 1993 ...

around the time of release and were interviewed by

Fiona Phillips Fiona Phillips (born 1 January 1961) is an English journalist, broadcaster and television presenter. She is best known for her presenting roles with the ITV Breakfast programme '' GMTV Today''. Early life Phillips was born in Canterbury Hospi ...

and

Ben Shephard Benjamin Peter Sherrington Shephard (born 11 December 1974) is an English television presenter and journalist who is currently employed by ITV. He was a main presenter on the now defunct breakfast programme '' GMTV'' and since April 2014 has ...

. On the day of release, Alphabeat performed the song on

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...

teatime show ''

Richard & Judy ''Richard & Judy'' (also known as ''Richard & Judy's New Position'') is a British television chat show presented by the married couple Richard Madeley and Judy Finnigan. The show originally aired on Channel 4 from 26 November 2001 to 22 Augus ...

''.

Chart performance

The song debuted at number 23 on the

. It then rose to number seven after its physical release. A week later, it peaked at number six, fell to number 13 the following week, then rose to number 10, and for several weeks after hovered outside the top 10 at number 12 and 13. On 24 August 2008, the song rose 14 places from 73 to 59, nearly six months after it was released. The

British Phonographic Industry British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with ...

awarded the song a Gold certification in August 2018.

Official remixes

All officially released remixes/edits (released on various promo singles) are listed below: # Fascination (Alphabeat vs.

Frankmusik Vincent James Turner (born 9 October 1985), better known by his stage name Frankmusik ( ) (and between 2011 and 2012, by the name Vincent Did It), is an English synth-pop musician. Early life Vincent was born on 9 October 1985 in the Thornton H ...

Main) # Fascination (Alphabeat vs. Frankmusik Edit) # Fascination (Alphabeat vs. Frankmusik Alternative Edit) # Fascination (Alternative Edit) (Him Up Her Down) # Fascination (Bimbo Jones Main) # Fascination (Bimbo Jones Edit) # Fascination (

The Count & Sinden "Beeper" is the debut single by British music duo the Count & Sinden, featuring vocals from American hip hop artist Kid Sister. The song was released via Domino Records in April 2008. Background and release "Beeper" was released on Switch and S ...

Remix) # Fascination (Instrumental) # Fascination (Linus Loves Dub) # Fascination (Linus Loves Main) # Fascination (Linus Loves Edit) # Fascination (Muzzle Flash Remix)

Charts

Weekly charts

Year-end charts

Certifications

References

{{Authority control 2006 debut singles 2006 songs 2008 singles Alphabeat songs Charisma Records singles