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Joseph Farran Zerbe (April 16, 1871 – December 25, 1949) was an American
coin collector Coin collecting is the collecting of coins or other forms of minted legal tender. Coins of interest to collectors often include those that were in circulation for only a brief time, coins with mint errors, and especially beautiful or historic ...
and dealer who was the president of the
American Numismatic Association The American Numismatic Association (ANA) is an organization founded in 1891 by George Francis Heath. Located in Colorado Springs, Colorado, it was formed to advance the knowledge of numismatics (the study of coins) along educational, histori ...
(ANA) in 1908 and 1909. He served as chief
numismatist A numismatist is a specialist in numismatics ("of coins"; from Late Latin ''numismatis'', genitive of ''numisma''). Numismatists include collectors, specialist dealers, and scholars who use coins and other currency in object-based research. Altho ...
(person responsible for selling government coins) at the
World's Fair A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...
s in St. Louis (1904), Portland (1905), and San Francisco (1915). Zerbe was born in
Tyrone, Pennsylvania Tyrone is a borough in Blair County, Pennsylvania, northeast of Altoona, on the Little Juniata River. Tyrone was of considerable commercial importance in the twentieth century. It was an outlet for the Clearfield coal fields and was noted for m ...
, in 1871, and became interested in coins as a child. By the time he was 20, he was running a
corner store A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...
in Tyrone, alongside involvement in other businesses. He joined the ANA in 1900, and thereafter made his living from coins. Accumulating a major collection of numismatic items, he exhibited them at the fairs and at local banks throughout the U.S. for over 20 years beginning in 1907. The high prices he charged for the
commemorative coin Commemorative coins are coins issued to commemorate some particular event or issue with a distinct design with reference to the occasion on which they were issued. Many coins of this category serve as collectors items only, although some countries ...
s issued by the
U.S. Mint The United States Mint is a bureau of the Department of the Treasury responsible for producing coinage for the United States to conduct its trade and commerce, as well as controlling the movement of bullion. It does not produce paper money; that ...
for the World's Fairs, as well as the fact that some of the coins sank in value after the fairs closed, earned him a reputation among some numismatists as a
huckster A huckster is anyone who sells something or serves biased interests, using pushy or showy tactics. Historically, the term meant any type of peddler or vendor, but over time it has assumed pejorative connotations. Etymology The original meanin ...
. Zerbe rose rapidly in the ANA, elected vice president in 1904 and subsequently president in 1907. His tenure as president proved controversial, as he purchased the privately owned journal of the ANA, ''
The Numismatist ''The Numismatist'' (formerly ''Numismatist'') is the monthly publication of the American Numismatic Association. ''The Numismatist'' contains articles written on such topics as coins, tokens, medals, paper money, and stock certificates. All mem ...
'', from the heirs of its founder in 1908, a transaction that some believed should have been on behalf of the association. A factional fight followed; Zerbe won, with his chosen successor elected. He continued to exhibit his collection at banks until selling it in 1928 to the
Chase National Bank JPMorgan Chase Bank, N.A., Trade name, doing business as Chase Bank or often as Chase, is an American national bank headquartered in New York City, that constitutes the retail banking, consumer and commercial bank, commercial banking subsidiar ...
, and then served as its curator until his 1939 retirement. In 1969, he was posthumously inducted into the Numismatic Hall of Fame. The ANA's highest honor, the
Farran Zerbe Memorial Award The Chester L. Krause Memorial Distinguished Service Award (formerly the Farran Zerbe Memorial Award and ANA Distinguished Service Award) is the highest honor conferred by the American Numismatic Association. Joseph Farran Zerbe was born on April 16, 1871, in
Tyrone, Pennsylvania Tyrone is a borough in Blair County, Pennsylvania, northeast of Altoona, on the Little Juniata River. Tyrone was of considerable commercial importance in the twentieth century. It was an outlet for the Clearfield coal fields and was noted for m ...
. His parents were James Albert, a messenger for an
express company An express company is a business developed in the United States which provides for the speedy transmission of parcels or merchandise of any kind and their safe delivery in good condition. “Collect on delivery” service is also featured, the exp ...
, and Bridget Mary Zerbe (). The Zerbe family was relatively comfortable, and Joseph (who dropped his first name while young) was educated in the public schools. Farran Zerbe served as a newspaper delivery boy for the ''
Tyrone Daily Herald The ''Tyrone Daily Herald'' is an American daily newspaper serving Tyrone, Pennsylvania, and region – northern Blair County and nearby portions of Centre and Huntingdon Counties. The newspaper has been running for years, the latter as a dail ...
'' from 1880 to 1889. By many accounts, including as told by Zerbe in his later years, his interest in coins was awakened when as an 11-year-old, a customer paid him with a silver French 50-centime piece, and the bank refused to accept it. Numismatist John P. Lupia III deemed this story more likely to be a lure to draw audiences (especially those who came to view his traveling exhibit of coins) into his story, and that it is more likely that the story Zerbe told in 1903 is true, that he became a collector of coins at age 9 in 1880. By 1889, Zerbe had become the proprietor of a corner store in Tyrone, which sold a large variety of goods under the name "Zerbe Cycle Co." He also had involvement in other matters in Tyrone, running a news service under his own name from 1889 to 1890 and serving as editor of a local paper during the absence of the incumbent. He also sold collectible postage stamps, running a separate store. In 1899, under the name "Coin Zerbe", he published the pamphlet ''Nut Shell Facts on Coins, Stamps and Paper Money'', which sold for 25 cents ().


Numismatist of the World's Fairs

In July 1900, Zerbe joined the
American Numismatic Association The American Numismatic Association (ANA) is an organization founded in 1891 by George Francis Heath. Located in Colorado Springs, Colorado, it was formed to advance the knowledge of numismatics (the study of coins) along educational, histori ...
(ANA), as member no. 197. Numismatist O.H. Dodson noted, "Zerbe's inquiring mind and zest for numismatic lore were quickly noted", resulting in his 1904 election as an officer of the society. In September 1900, he declared bankruptcy, which probably marked the end of his involvement with the corner store in Tyrone. Thereafter, his life would be devoted to collectibles, especially coins. A prolific writer, Zerbe published his first article in the ANA's journal, ''
The Numismatist ''The Numismatist'' (formerly ''Numismatist'') is the monthly publication of the American Numismatic Association. ''The Numismatist'' contains articles written on such topics as coins, tokens, medals, paper money, and stock certificates. All mem ...
'', in 1902; titled "Slugs and Stellas", it discussed certain rare U.S.
gold coin A gold coin is a coin that is made mostly or entirely of gold. Most gold coins minted since 1800 are 90–92% gold (22karat), while most of today's gold bullion coins are pure gold, such as the Britannia, Canadian Maple Leaf, and American Buffa ...
s, and was the first of more than 100 pieces he would write for that publication between 1902 and 1945. In the first years of the 20th century, Zerbe began to show his traveling exhibit, "Money of the World". Numismatic writer David T. Alexander described Zerbe as "an energetic, self-promoting figure whose overall demeanor suggested a carny grifter rather than a distinguished numismatist". Some collectors lent items for the exhibit and could not get them back, though this was given little publicity as Zerbe began a meteoric rise in the numismatic world. In 1902, President
Theodore Roosevelt Theodore Roosevelt Jr. ( ; October 27, 1858 – January 6, 1919), often referred to as Teddy or by his initials, T. R., was an American politician, statesman, soldier, conservationist, naturalist, historian, and writer who served as the 26t ...
had signed legislation authorizing 250,000 gold one-dollar pieces to be struck by the Bureau of the Mint and paid over to organizers of the 1904
Louisiana Purchase Exposition The Louisiana Purchase Exposition, informally known as the St. Louis World's Fair, was an World's fair, international exposition held in St. Louis, Missouri, United States, from April 30 to December 1, 1904. Local, state, and federal funds tota ...
in St. Louis as part of the government subsidy for the fair. The legislation was ambiguous enough to allow for multiple designs for the gold dollar, and Zerbe was among those who urged that this be done, saying it would boost sales. Other Zerbe proposals, such as a massive gold coin with a face value of $1 billion to be exhibited at the fair, were not adopted and reinforced views of Zerbe as a huckster. Nevertheless, at the recommendation of influential fellow coin-collecting enthusiasts, Zerbe secured the position of chief numismatist to the St. Louis fair, responsible for selling the coins and medals put on sale by the U.S. government, including the two
varieties Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
of the
Louisiana Purchase Exposition gold dollar The Louisiana Purchase Exposition gold dollar is a commemorative coin issue dated 1903. Struck in two varieties, the coins were designed by United States Bureau of the Mint Chief Engraver Charles E. Barber. The pieces were issued to commemorat ...
. Under authorizing legislation for early commemorative coins such as the issues that Zerbe distributed, the entire mintage was conveyed to the authorized commission, who made whatever profit it could by selling them at a premium to the public. Zerbe, in addition to exhibiting his own coins at the fair, promoted the gold dollars. Pricing them at $3 (), an amount he stated was justified because regular-issue
gold dollar The gold dollar or gold one-dollar piece is a gold coin that was struck as a regular issue by the United States Bureau of the Mint from 1849 to 1889. The coin had three types over its lifetime, all designed by Mint Chief Engraver James B. Longa ...
s commanded a premium, he also sold them mounted in spoons, jewelry and other items. He submitted articles to ''The Numismatist'', both under his own name and anonymously, seeking to interest coin collectors in the dollars. Instead, few were sold, and he offended some coin collectors who concluded he was making misleading claims and putting the numismatic community in disrepute. Only 35,000 of the 250,000 coins were sold, many after the fair closed at just above face value to Texas coin dealer
B. Max Mehl Benjamin Maximillian Mehl (November 5, 1884 – September 28, 1957), usually known as B. Max Mehl, was an American dealer in coins, selling them for over half a century. The most prominent dealer in the United States, through much of the first ...
. More were taken by Zerbe himself, selling them for years afterwards at his Money of the World exhibit; according to Q. David Bowers, the price drops on the secondary market—from $3 down to $2 or even lower—"brought discredit upon Farran Zerbe", since he had assured purchasers that he would help maintain the price level. In spite of these difficulties, when the 1904 ANA convention was held at the fair in St. Louis, Zerbe was elected first vice president of the organization; according to a 1961 article on Zerbe, this was because of his eloquence in addressing the convention. When he was not busy with his duties at the fair or as an ANA officer, Zerbe traveled extensively, visiting collectors and conducting research; in 1905, he wrote in ''The Numismatist'' of the preparations to begin coinage at the new
Denver Mint The Denver Mint is a branch of the United States Mint that struck its first coins on February 1, 1906. The mint is still operating and producing coins for circulation, as well as mint sets and commemorative coins. Coins produced at the Denver Min ...
, and found the
New Orleans Mint The New Orleans Mint (french: Monnaie de La Nouvelle-Orléans) operated in New Orleans, Louisiana, as a branch mint of the United States Mint from 1838 to 1861 and from 1879 to 1909. During its years of operation, it produced over 427 million ...
temporarily not striking coins. Armed with letters of recommendation from St. Louis fair officials, Zerbe next secured a position as chief numismatist to the 1905
Lewis and Clark Exposition The Lewis and Clark Centennial Exposition, commonly also known as the Lewis and Clark Exposition, and officially known as the Lewis and Clark Centennial and American Pacific Exposition and Oriental Fair, was a worldwide World's fair, exposition h ...
in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
. In 1904,
Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of a ...
had authorized the issuance of gold dollars to mark the Exposition, which Zerbe was tasked with marketing. Having learned from his experience in St. Louis, he asked $2 for these, or $10 for six. Some of these were dated 1904 and others 1905 and Zerbe tried to induce excitement by falsely claiming the 1904 issue was almost sold out, raising the price to $2.50. He was not successful, and two-thirds of the combined mintage of just over 60,000 gold dollars was returned to the Mint for melting. He also sold medals from the Mint at the Portland exposition. Zerbe's activities at Portland yielded him a profit of about $16,000 ().


President of the ANA

Having completed his duties at Portland, on April 1, 1906, Zerbe boarded a coastal steamer for San Francisco. He conducted numismatic research and visited collectors, seeking information on topics such as the private issues of gold coins during the
California Gold Rush The California Gold Rush (1848–1855) was a gold rush that began on January 24, 1848, when gold was found by James W. Marshall at Sutter's Mill in Coloma, California. The news of gold brought approximately 300,000 people to California fro ...
, and was present during the
San Francisco earthquake At 05:12 Pacific Standard Time on Wednesday, April 18, 1906, the coast of Northern California was struck by a major earthquake with an estimated moment magnitude of 7.9 and a maximum Mercalli intensity of XI (''Extreme''). High-intensity sha ...
on April 18. Zerbe was uninjured, though furniture in the apartment where he was staying moved about and plaster and other items fell to the floor. Before he departed for Los Angeles to conduct more research, Zerbe aided those affected by the earthquake, and spent ten days gathering data and photographs for a contemplated (but never published) book on the event. In October 1906, Zerbe was the guest speaker at the first convention of the Ohio Numismatic Society in
Columbus Columbus is a Latinized version of the Italian surname "''Colombo''". It most commonly refers to: * Christopher Columbus (1451-1506), the Italian explorer * Columbus, Ohio, capital of the U.S. state of Ohio Columbus may also refer to: Places ...
. In 1907, Zerbe mounted an exhibit at the
Jamestown Exposition The Jamestown Exposition was one of the many world's fairs and expositions that were popular in the United States in the early part of the 20th century. Commemorating the 300th anniversary of the founding of Jamestown in the Virginia Colony, it w ...
in
Norfolk, Virginia Norfolk ( ) is an independent city in the Commonwealth of Virginia in the United States. Incorporated in 1705, it had a population of 238,005 at the 2020 census, making it the third-most populous city in Virginia after neighboring Virginia Be ...
, and unsuccessfully proposed a $2 silver coin to be issued for that fair. Beginning in 1907, and continuing for more than two decades, Zerbe made arrangements with banks to exhibit parts of his collection in their lobbies. This benefitted both the banks, who saw an increase of deposits, and Zerbe, who not only got whatever the bank paid him, but had the opportunity to purchase old coins brought to him by members of the public. The exhibits also featured lectures by Zerbe, as well as leaflets about coins that contained favorable articles about banks, and which were imprinted with the bank's name. The exhibits, Zerbe convinced bank officials, were a dignified form of advertising. New York numismatic scholar Albert Frey had been elected ANA president at the St. Louis convention in 1904. After serving three years, with Zerbe as first vice president, Frey declined to run again in 1907, and Zerbe was elected president at that year's convention in Columbus, effective in January 1908, with Henri Buck as first vice president. Zerbe pledged to build the ANA in membership and prestige, setting a membership goal of 3,000—at this time, the ANA had fewer than 500 members. Although he fell short of this, 364 people joined the ANA during Zerbe's two-year tenure, many sponsored by Zerbe himself. On June 16, 1908, Dr. George F. Heath, founder of the ANA and proprietor of ''The Numismatist'', suddenly died. Zerbe hastened to Heath's home in
Monroe, Michigan Monroe is the largest city and county seat of Monroe County in the U.S. state of Michigan. Monroe had a population of 20,462 in the 2020 census. The city is bordered on the south by Monroe Charter Township, but the two are administered autonomo ...
, and found Heath's files to be disorganized, with no articles pending publication. Nevertheless, he purchased ''The Numismatist'' from Heath's widow and undertook to publish it himself. Combined with his presidency, this gave him near-total control over the organization. There were complaints that Zerbe should have purchased ''The Numismatist'' for the ANA, not for himself. At the 1908 ANA convention in Philadelphia, Zerbe secured re-election, with John Henderson as first vice president, and got the membership to approve a dues increase to improve ''The Numismatist'', moving its place of publication from Monroe to Philadelphia and hiring three assistant editors. In 1909, President Theodore Roosevelt appointed Zerbe to serve on that year's Assay Commission, the annually-appointed commission made up of government officials and members of the public that checked to see that the gold and silver coinage met the required specifications. Zerbe by then had enemies in the numismatic world, led by Thomas L. Elder, a New York dealer who considered him a charlatan and issued satirical medals accusing him of profiteering off the Louisiana Purchase dollars. The factional fight culminated at the 1909 ANA convention in
Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...
, where Zerbe was not a candidate for re-election, but backed Henderson, with the Elder faction proposing Frank C. Higgins of New York. Zerbe weaponized ''The Numismatist'' for the election, refusing to allow Higgins or Elder to be mentioned favorably in its pages, and representing their positions in a negative fashion. According to Bowers, With Henderson as president, Zerbe continued to control the ANA. Zerbe continued the news embargo against Elder, who responded by printing his own publications. After leaving office at the end of 1909, Zerbe tired of publishing ''The Numismatist'', which did not make much of a profit, and in 1911 sold it to Montreal collector William Walter Coulthard Wilson, who donated it to the ANA. Zerbe apparently profited handsomely on the transaction, receiving what ANA archival papers described as a "long price" for the periodical.


1915 Panama-Pacific International Exposition

In 1915, the
Panama–Pacific International Exposition The Panama–Pacific International Exposition was a world's fair held in San Francisco, California, United States, from February 20 to December 4, 1915. Its stated purpose was to celebrate the completion of the Panama Canal, but it was widely se ...
was held in San Francisco to both celebrate the opening of the
Panama Canal The Panama Canal ( es, Canal de Panamá, link=no) is an artificial waterway in Panama that connects the Atlantic Ocean with the Pacific Ocean and divides North and South America. The canal cuts across the Isthmus of Panama and is a conduit ...
and mark San Francisco's emergence from the devastating earthquake and fire of 1906. Zerbe was appointed head of the fair's numismatic department, overseeing the sale of the coins and medals the U.S. Mint issued to commemorate the exposition. In January 1915,
Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of a ...
had authorized five coins, including round and octagonal $50 pieces. Zerbe also displayed his Money of the World exhibit and was present there almost continuously from the fair's February 1915 opening until its December closing. ''The Numismatist'' later printed an estimate that a third of the fair's 18million visitors came to see Zerbe's exhibit, of which half a million heard the informal talks he gave, discussing the 50-centime piece he displayed and which he said had launched his interest in coin collecting. Initially, the only government products Zerbe had to vend at his Money of the World exhibit were a souvenir medal, struck by a press operating at the Mint's exhibit, and prints produced by the
Bureau of Engraving and Printing The Bureau of Engraving and Printing (BEP) is a government agency within the United States Department of the Treasury that designs and produces a variety of security products for the United States government, most notable of which is Federal Rese ...
, also on-site. Sales of the medal were slow, and Zerbe did not have coins to sell until at least May 8. Zerbe found the coins hard to sell; many potential purchasers, faced with a plethora of medals, reproductions of Gold Rush-era pioneer gold coins, and other wares from a variety of vendors, did not believe his coins were official government products.
Treasury A treasury is either *A government department related to finance and taxation, a finance ministry. *A place or location where treasure, such as currency or precious items are kept. These can be state or royal property, church treasure or in p ...
officials agreed to allow him space for a salesperson at the Mint's exhibit, and the lower-denominations coins were sold there, with orders taken for the $50 pieces. Soon, though, Zerbe stopped selling the gold dollar there, and the rest of the fair's run was marked by conflict between him and Treasury representatives. The full legal allocation for each denomination had been struck, but though Zerbe continued selling coins by mail after the fair closed on December 4, sales dropped through 1916. Zerbe bought some of the surplus coins at face value, and the rest were returned to the Mint for redemption and melting. Zerbe was present at the
San Francisco Mint The San Francisco Mint is a branch of the United States Mint. Opened in 1854 to serve the gold mines of the California Gold Rush, in twenty years its operations exceeded the capacity of the first building. It moved into a new one in 1874, now kno ...
on June 15, 1915, for the first ceremonial striking of the octagonal $50 piece, and operated the press, striking the 19th piece. He wrote in a 1918 article in ''The Numismatist'' that the design of the $50 coin was not beautiful enough, and that different ones should have been used for the round and octagonal pieces; he did not blame the sculptor, Robert Aitken, who he wrote had done as well as possible given the need to produce the coins quickly. In the same year, Zerbe founded the Pacific Coast Numismatic Society (PCNS) in San Francisco. It is the oldest numismatic organization in the Western United States, and describes itself as fostering a strong tradition of research and literary publication.


Later years, death and appraisal

After the San Francisco fair, Zerbe returned to the road and exhibitions of Money of the World. In 1919, he published a definitive catalog of Lesher Referendum Dollars, privately struck silver currency from Colorado. This so impressed Mehl that he reprinted it without permission, though the two men came to an amicable settlement. In 1926, a special issue of ''The Numismatist'' was published with Zerbe's detailed catalog of "Bryan money", pieces commemorating or satirizing the 1896 presidential campaign of
William Jennings Bryan William Jennings Bryan (March 19, 1860 – July 26, 1925) was an American lawyer, orator and politician. Beginning in 1896, he emerged as a dominant force in the History of the Democratic Party (United States), Democratic Party, running ...
. Zerbe continued to publish articles for ''The Numismatist'' and other publications. In 1923, he was appointed for a second time to the Assay Commission, by President
Warren G. Harding Warren Gamaliel Harding (November 2, 1865 – August 2, 1923) was the 29th president of the United States, serving from 1921 until his death in 1923. A member of the Republican Party, he was one of the most popular sitting U.S. presidents. A ...
. On August 25, 1920, at the ANA convention in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
, President Waldo C. Moore called on Moritz Wormser, Chairman of the Board, to read a paper from Zerbe. In his paper, Zerbe asked for a general circulation commemorative silver dollar, with the object of the coin to display America's desire for peace. Zerbe's writing stated: "Our example as a democracy ... was a mighty moral force that won battles without number in the hearts and in the minds of those who ultimately proved that they had the power to topple thrones". Others also called for a peace coin, and the
Peace dollar The Peace dollar is a United States dollar coin minted for circulation from 1921 to 1928 and in 1934 and 1935, and beginning again in 2021. Designed by Anthony de Francisci, the coin was the result of a competition to find designs emblematic of p ...
was first struck in late 1921. In 1928 and 1929, Zerbe served as chair of the Board of Governors of the ANA. In 1928, Zerbe sold his collection and library to the
Chase National Bank JPMorgan Chase Bank, N.A., Trade name, doing business as Chase Bank or often as Chase, is an American national bank headquartered in New York City, that constitutes the retail banking, consumer and commercial bank, commercial banking subsidiar ...
, which had exhibited Money of the World two years earlier. The bank opened a money museum, with Zerbe as curator, in 1929. Under the agreement, he was allowed to add to the collection, or take any part of it on loan for exhibit elsewhere. He remained curator until his retirement in 1939, after which he was curator emeritus. The Chase Manhattan Bank Money Museum remained open until 1977, after which many of the pieces were donated to the
National Numismatic Collection The National Numismatic Collection is the national coin cabinet of the United States. The collection is part of the Smithsonian Institution's National Museum of American History. Overview The National Numismatic Collection comprises approxima ...
at the
Smithsonian Institution The Smithsonian Institution ( ), or simply the Smithsonian, is a group of museums and education and research centers, the largest such complex in the world, created by the U.S. government "for the increase and diffusion of knowledge". Founded ...
. Zerbe had been married to, and divorced from, Bessie Garner Knox in the 1910s; he married again, to Julia Gertrude Mahoney, in 1932. He continued to be honored by the numismatic community. In 1931, the PCNS struck a special medal honoring Zerbe as its founder, while the following year, the Chase Bank gave a special luncheon honoring Zerbe's fifty years in coin collecting. In 1944, he was named an Honorary Life Member of the ANA, and the following year was made historian of the organization, a post in which he served until his death. Zerbe died on December 25, 1949, in New York City, after an illness of over two months. He was survived by his second wife Julia, and by two brothers. In 1951, the ANA renamed its Annual Award, its highest honor, the
Farran Zerbe Memorial Award The Chester L. Krause Memorial Distinguished Service Award (formerly the Farran Zerbe Memorial Award and ANA Distinguished Service Award) is the highest honor conferred by the American Numismatic Association. Zerbe was elected to the Numismatic Hall of Fame in 1969. Alexander stated that "as long as the ANA exists, Farran Zerbe will continue to live". According to Lupia, Zerbe had "pure genius ... as a clever businessman and numismatic aficionado to lure people into, not merely his show, but into the love of numismatics". Bowers noted, "Whether Zerbe was an idol with feet of clay whose indiscretions of 1908–09 should be overlooked is a matter of debate." Dodson wrote that Zerbe, despite his limited education, "accomplished more than the combined efforts of a host of learned scholars in publicizing numismatics at the grass roots level". Zerbe's successor as ANA historian, Jack W. Oglivie, deemed him second only to Heath in work done to make the ANA a success, and dubbed him a "pioneer who did so much to popularize numismatics. His noteworthy achievements have truly earned him the title, 'Dean of American Numismatists'."


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* * * * * * * * * * * * * * * * {{DEFAULTSORT:Zerbe, Farran 1871 births 1949 deaths American numismatists American publishers (people) People from Tyrone, Pennsylvania