Fantastik is an American

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...

ed brand of cleaning products produced by S. C. Johnson & Son. The company acquired ''Fantastik'' as part of a package of products acquired in 1998. These products include: Antibacterial Heavy Duty, Bleach, Antibacterial Lemon Power, Orange Action, Oxy Power, Orange Action Wipes, and Multi-Surface Wipes. The company initiated its ''Greenlist'' initiative in 2001.

History

The 1967-introduced ''Fantastik'' was described by ''The New York Times'' as "the first spray cleaner." Invented by Roy Bambrough while working for Dow in

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. In 1998, S. C. Johnson expanded its roster of consumer brands by purchasing Dow Chemical's DowBrands division, which included

Ziploc Ziploc is a brand of reusable, re-sealable sliding channel storage bags and containers originally developed and test marketed by The Dow Chemical Company in 1968 and now produced by S. C. Johnson & Son. The plastic bags and containers come in ...

, Saran, ''Fantastik'', and

Scrubbing Bubbles Scrubbing Bubbles is the brand name of a bathroom cleaner produced by S. C. Johnson & Son. The product was originally named Dow Bathroom Cleaner after the Dow Chemical Company, its manufacturer at the time. After some consumer product lines we ...

. Related Dow products included ''Glass Plus'' and ''Spray 'N Wash''. Prior to its ''Dow'' name the manufacturer was known as '' Texize Chemicals'' and one of its products was named ''Janitor-in-a-Drum. ''The New York Times'', in reporting about another cleaning product, also wrote about "the 19th-century pantry, when vinegar and baking soda were the Fantastik of their day." In 2011, the company introduced it's "snip 'n' pour" pouch "so customers can refill old bottles with a concentrated Windex formula diluted with water from the tap" and a single-use product.

List of Fantastik products

Competing products

Among those products competing with ''Fantastik'' at the time it was launched were: * ''

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

s Dawn Oxy dish soap * ''

Clorox The Clorox Company (formerly Clorox Chemical Company) is an American global manufacturer and marketer of consumer and professional products. As of 2020 the Oakland, California based company had approximately 8,800 employees worldwide. Net sales ...

s Oxi-Magic * ''

Orange Glo International Church & Dwight is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1846 and is headquartered in Ewing, New Jersey. It is the parent company of well-known brands ...

OxiClean OxiClean is an American brand of Household chemicals, household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Ora ...

* ''Tide Oxy'' *

Reckitt & Colman Reckitt Benckiser Group plc, trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and nutrition products. The company was formed in March 1999 by the merg ...

's ''

Lysol Lysol (; spelled Lizol in India) is a brand of American cleaning and disinfecting products distributed by Reckitt, which markets the similar Dettol or Sagrotan in other markets. The line includes liquid solutions for hard and soft surfaces, ai ...

'' Kitchen Spray The ''Oxy'' and ''Oxi'' names are derived from the use of

hydrogen peroxide Hydrogen peroxide is a chemical compound with the formula . In its pure form, it is a very pale blue liquid that is slightly more viscous than water. It is used as an oxidizer, bleaching agent, and antiseptic, usually as a dilute solution (3%� ...

Environmental considerations

In 2001, ''Fantastiks manufacturer, ''S.C. Johnson'', began what it called its ''Greenlist'' initiative, "in which it rates all the raw materials used in its products for environmental safety." Although a decade later, ''the New York Times'' headlined "As Consumers Cut Spending, 'Green' Products Lose Allure," by 2020, the category had made a comeback. A survey cited by ''Newsweek'' regarding being ''eco-minded'' said that "75 percent of adults in the U.S. now feel a personal obligation."

References

External links