Familiprix is a Canadian group of independent

pharmacists A pharmacist, also known as a chemist ( Commonwealth English) or a druggist (North American and, archaically, Commonwealth English), is a healthcare professional who prepares, controls and distributes medicines and provides advice and instru ...

. , Familiprix consists of almost 400 pharmacies with over $1 billion in retail sales. Familiprix's network employs more than 6,000 and covers all of Quebec and part of New Brunswick. The banner's pharmacies are organized by surface area into three categories: clinic, commercial, and extra. Familiprix is the 29th largest company in Quebec's top 500 list and is among the 150 most admired companies in Quebec.Reputation Study, 2014, Léger.

History

Médico-Prix started in 1977 in Eastern Quebec. It was renamed Familiprix on 17 October 1979. In the mid-1990s, it expanded into

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple ...

. In 2001, Familiprix acquires a large piece of land in the Armand-Viau industrial park in

Québec City Quebec City ( or ; french: Ville de Québec), officially Québec (), is the capital city of the Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the metropolitan area had a population of 839,311. It is the ...

for its new head office and distribution centre in order to centralize its operations. The distribution centre was expended in 2009 and in 2018. Familiprix logo

During the 2000s, actor

Sylvain Marcel Sylvain Marcel (born 1964) is a Canadian actor. Marcel is best known in French Canada for appearing in Familiprix television commercials since 2003, and in English Canada for his role in the hit film '' Bon Cop, Bad Cop'' as Luc Therrien. He has a ...

became the star of a series of Familiprix humorous

TV commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

and Familiprix's corporate website. He plays a pharmacist in a white

lab coat A white coat, also known as a laboratory coat or lab coat, is a knee-length overcoat or smock worn by professionals in the medical field or by those involved in laboratory work. The coat protects their street clothes and also serves as a simpl ...

that blends in everyday situations, only to suddenly yell "Ah-ha! Familiprix!" when the help of a pharmacist is needed: when a shopper bangs herself against a window, when an ex-smoker bums a cigarette or when a young couple is home alone for the week-end. The signature song of these ad campaigns is

Huey "Piano" Smith Huey Pierce Smith, known as Huey "Piano" Smith (born January 26, 1934) is an American rhythm-and-blues pianist whose sound was influential in the development of rock and roll. His piano playing incorporated the boogie-woogie styles of Pete Joh ...

's "Don't You Just Know It."

References

External links

Official Website
Companies based in Quebec City Canadian pharmacy brands Retail companies established in 1977 1977 establishments in Quebec {{canada-company-stub