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FairPlay is a
digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM) such as access control technologies can restrict the use of proprietary hardware and copyrighted works. ...
(DRM) technology developed by
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
It is built into the MP4 multimedia file format as an
encrypted In cryptography, encryption is the process of encoding information. This process converts the original representation of the information, known as plaintext, into an alternative form known as ciphertext. Ideally, only authorized parties can decip ...
AAC AAC may refer to: Aviation * Advanced Aircraft, a company from Carlsbad, California * Alaskan Air Command, a radar network * American Aeronautical Corporation, a company from Port Washington, New York * American Aviation, a company from Cleveland, ...
audio layer, and was used until April 2009 by the company to protect copyrighted works sold through
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
, allowing only authorized devices to play the content. The restrictions imposed by FairPlay, mainly limited device compatibility, have sparked criticism, with a lawsuit alleging
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
violation that was eventually closed in Apple's favor, and various successful efforts to remove the DRM protection from files, with Apple continually updating its software to counteract such projects. In January 2009, Apple signed deals with all major record labels as well as many independent labels to offer all iTunes music with a DRM-free option.


Technicality

FairPlay-protected files are regular MP4 container files with an encrypted
AAC AAC may refer to: Aviation * Advanced Aircraft, a company from Carlsbad, California * Alaskan Air Command, a radar network * American Aeronautical Corporation, a company from Port Washington, New York * American Aviation, a company from Cleveland, ...
audio layer. The layer is encrypted using the AES
algorithm In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algorithms are used as specificat ...
. The master key required to decrypt the audio layer is also stored in encrypted form in the MP4 container file. The key required to decrypt the master key is called the "user key". When a user registers a new computer with
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
, the device requests authorization from Apple's servers, thereby gaining a user key. Upon attempting to play a file, the master key stored within the file is then matched to the user key, and if successful, allows playing. FairPlay allows unlimited music burns to CDs and unlimited music synchronization to
iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...
s, but restricts listening to three Mac computers.


Lawsuit

In January 2005, an iTunes customer filed a lawsuit against Apple, alleging that the company broke
antitrust laws Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
by using FairPlay with iTunes in a way that purchased music would work only with the company's own music player, the iPod, freezing out competitors. In March 2011, ''
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician and ma ...
'' reported that Apple's then-CEO
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
would be required to provide testimony through a deposition. In May 2012, the case was changed into a
class action A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class actio ...
lawsuit. Around the same time, the main antitrust allegation was changed to cover the belief that Apple had deliberately updated the iTunes software with security patches in a way that prevented synchronization compatibility with competing music stores. All iPod owners who had purchased their device between September 12, 2006, and March 31, 2009, were included in the class action lawsuit, unless they opted out. In December 2014, Apple went to trial against the claims raised, with the opposing party's plaintiff lawyers seeking $350 million in damages for nearly eight million affected customers. A few weeks later, the case was closed, with the jury deciding in Apple's favor, citing a then-new version of iTunes as being a "genuine product improvement".


Circumvention/removal

After the introduction of the FairPlay system, multiple parties have attempted and succeeded to circumvent or remove the encryption of FairPlay-protected files. In October 2006,
Jon Johansen Jon Lech Johansen (born November 18, 1983 in Harstad, Norway), also known as DVD Jon, is a Norwegian programmer who has worked on reverse engineering data formats. He wrote the DeCSS software, which decodes the Content Scramble System used for ...
announced he had
reverse engineered Reverse engineering (also known as backwards engineering or back engineering) is a process or method through which one attempts to understand through deductive reasoning how a previously made device, process, system, or piece of software accompli ...
FairPlay and would start to license the technology to companies wanting their media to play on Apple's devices. Various media publications have written about DRM removal software, though Apple has continually made efforts in updating its software to counteract these options, resulting in upgraded DRM systems and discontinued DRM removal software.


RealNetworks and Harmony technology

In July 2004,
RealNetworks RealNetworks, Inc. is a provider of artificial intelligence and computer vision based products. RealNetworks was a pioneer in Internet streaming software and services. They are based in Seattle, Washington, United States. The company also p ...
introduced its Harmony technology. The Harmony technology was built into the company's
RealPlayer RealPlayer, formerly RealAudio Player, RealOne Player and RealPlayer G2, is a cross-platform media player app, developed by RealNetworks. The media player is compatible with numerous container file formats of the multimedia realm, including MP ...
and allowed users of the
RealPlayer Music Store Napster is a music streaming service based in Seattle, Washington. Napster started as an audio search engine named Aladdin that was purchased by Listen.com in May 2001 and became the basis for its new streaming service, called Rhapsody, that lau ...
to play their songs on the
iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...
. In a press release, RealNetworks argued that Harmony was a boon to consumers that "frees" them "from the limitation of being locked into a specific portable device when they buy digital music." In response, Apple issued a statement:
We are stunned that RealNetworks has adopted the tactics and ethics of a
hacker A hacker is a person skilled in information technology who uses their technical knowledge to achieve a goal or overcome an obstacle, within a computerized system by non-standard means. Though the term ''hacker'' has become associated in popu ...
to break into the iPod, and we are investigating the implications of their actions under the
DMCA The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or s ...
and other laws.
RealNetworks launched an Internet petition titled "Hey Apple! Don't break my iPod", encouraging iPod users to sign up to support Real's action. The petition backfired, with comments criticizing Real's tactics, though some commentators also supported it. At the end of 2004, Apple had updated its software in a way that broke the Harmony technology, prompting RealNetworks to promise a then-upcoming fix. In August 2005, an
SEC filing The SEC filing is a financial statement or other formal document submitted to the U.S. Securities and Exchange Commission (SEC). Public companies, certain insiders, and broker-dealers are required to make regular SEC filings. Investors and financi ...
by RealNetworks disclosed that continued use of the Harmony technology put themselves at considerable risk because of the possibility of a lawsuit from Apple, which would be expensive to defend against, even if the court agreed that the technology was legal. Additionally, the possibility that Apple could change its technology to purposefully "break" Harmony's function raised the possibility that Real's business could be harmed.


Steve Jobs' "Thoughts on Music" open letter

On February 6, 2007,
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
, then-
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of Apple, published an open letter titled "Thoughts on Music" on the Apple website, calling on the "big four"
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
s to sell their music without DRM technology. According to the letter, Apple did not want to use DRM, but was forced to by the four major music labels, with whom Apple has license agreements for iTunes sales of music. Jobs' main points were: * DRM has never been, and will never be, perfect.
Hackers A hacker is a person skilled in information technology who uses their technical knowledge to achieve a goal or overcome an obstacle, within a computerized system by non-standard means. Though the term ''hacker'' has become associated in popu ...
will always find a method to break DRM. * DRM restrictions only hurt people using music legally. Illegal users aren't affected by DRM. * The restrictions of DRM encourage users to obtain unrestricted music, which is usually only possible via illegal methods; thus, circumventing iTunes and their revenues. * The vast majority of music is sold without DRM via CDs, which have proven commercial success.


Reactions

Although the open letter initially caused mixed industry reactions, Apple signed a deal with a major
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
the following month to offer iTunes customers a purchase option for a higher-quality, DRM-free version of the label's tracks. Jobs' letter was met with mixed reactions. ''
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician and ma ...
'' highlighted several viewpoints.
David Pakman David Pakman (born February 2, 1984) is an Argentine-born American progressive talk show host and political commentator. He is the host of the YouTube and Twitch talk radio program ''The David Pakman Show''. Pakman was born in Buenos Aires, Ar ...
, President of non-DRM music retailer
eMusic eMusic is an online music and audiobook store that operates by subscription. In exchange for a monthly subscription eMusic users can download a fixed number of MP3 tracks per month. eMusic was established in 1998, is headquartered in New York Ci ...
, agreed with Jobs, stating that "consumers prefer a world where the media they purchase is playable on any device, regardless of its manufacturer, and is not burdened by arbitrary usage restrictions. DRM only serves to restrict consumer choice, prevents a larger digital music market from emerging, and often makes consumers unwitting accomplices to the ambitions of technology companies". Mike Bebel, CEO of music subscription service Ruckus, explained his view that the letter was an effort to shift focus, saying that "This is a way for Steve Jobs to take the heat off the fact that he won't open up his proprietary DRM. ... The labels have every right to protect their content, and I don't see it as a vow of good partnership to turn the tables on the labels and tell them they should just get rid of all DRM... He is trying to spin the controversy." An anonymous music label executive said that "it's ironic that the guy who has the most successful example of DRM at every step of the process, the one where people bought boatloads of music last Christmas, is suddenly changing his tune". In an article from ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', Ted Cohen, managing partner at TAG Strategic, commented that the change could be "a clear win for the consumer electronics device world, but a potential disaster for the content companies". The
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
put particular emphasis on Jobs' self-rejected idea about licensing its FairPlay technology to other companies, saying that such licensing would be "a welcome breakthrough and would be a real victory for fans, artists and labels".


iTunes Store DRM changes

In April 2007, Apple and the record label
EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 201 ...
announced that iTunes Store would begin offering, as an additional higher purchasing option, tracks from EMI's catalog encoded as 256 kbit/s AAC without FairPlay or any other DRM. In January 2009, Apple announced that the entire iTunes Store music catalog would become available in the higher-quality, DRM-free format, after reaching agreements with all the major record labels as well as "thousands of independent labels".
Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...
, Apple's subscription-based music streaming service launched on June 30, 2015, uses the DRM technology.


FairPlay Streaming

FairPlay Streaming (FPS) is a DRM technology that protects video transferred over HTTP Live Streaming (HLS) on iOS devices, in Apple TV, and in Safari on macOS. The content provider's server first delivers video to the client application encrypted with the content key using the AES cipher. The application then requests a session key from the device's FairPlay module. The session key is a randomly generated nonce which is RSA encrypted with the provider's public key and delivered to the provider's server. The provider's server encrypts the content key using the session key and delivers it to the FairPlay module, which decrypts it and uses it to decrypt the content for playback.Apple Inc. (2016), ''FairPlay Streaming Overview'', https://developer.apple.com/streaming/fps/FairPlayStreamingOverview.pdf. Retrieved February 28, 2022. On iOS and Apple TV, the session key handling and content decryption is done in the kernel, while on macOS it is done using Safari's FairPlay Content Decryption Module.


References


External links


FairPlay Streaming
{{DEFAULTSORT:Fairplay QuickTime Audio software Digital rights management systems ITunes Digital rights management for macOS