Facts and Logic About the Middle East (FLAME) is a

non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

pro-

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

organization based in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

. ''

The Los Angeles Times ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

'' described ''FLAME'' as "an organization that must literally buy its way into print." Founder Gerardo Joffe's opinion letters are periodically printed (at no charge). Their ads, they state, are meant as an explanation for "the proverbial man from Mars" regarding various aspects of Arab/Israeli issues.

History

It was founded by Gerardo Joffe and began as a local chapter of the pro-Israel media watchdog group

CAMERA A camera is an Optics, optical instrument that can capture an image. Most cameras can capture 2D images, with some more advanced models being able to capture 3D images. At a basic level, most cameras consist of sealed boxes (the camera body), ...

. By 1987 the ads, which had appeared using the ''CAMERA'' name were now sponsored by ''FLAME'', an independent organization.A Brief History of CAMERA
CAMERA Its stated purpose is "the research and publication of the facts regarding developments in the Middle East and exposing false propaganda that might harm the interests of the United States and its allies in that area of the world." ''CAMERA'' specialized in monitoring and attaining corrections. Its stated purpose is "the research and publication of the facts regarding developments in the Middle East and exposing false propaganda that might harm the interests of the United States and its allies in that area of the world." Since 1987, it has regularly placed ads that it describes as "monthly hasbarah (educating and clarifying) messages in major publications of general circulation, such as ''U.S. News and World Report'', ''The New York Times'', ''The Nation'', ''The National Review'', ''The American Spectator'', ''The Washington Times National Weekly'', and others". ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

Anthony Lewis Anthony Lewis (March 27, 1927 – March 25, 2013) was an American public intellectual and journalist. He was twice winner of the Pulitzer Prize, and was a columnist for ''The New York Times''. He is credited with creating the field of legal jour ...

described one such advertisement as "a sorry evasion of reality". According to ''

The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...

'', when a reporter "pointed out the overt bigotry" in a FLAME ad in 1998 that described

Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic religions, Abrahamic Monotheism#Islam, monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God in Islam, God (or ...

as "virulent" and blamed it for promoting violence against the U.S. and Israel, FLAME's Gerardo Joffe said "All Arab Muslims may not be a bunch of fanatics, but I've never met one who isn't". Regarding the issue of a Palestinian state, FLAME is in favor of using

Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...

as the homeland for Arab Palestinians.and this is another
Judea and Samaria (the "West Bank") Is it "occupied territory?"
, FLAME

References

External links

FLAME: Facts and Logic About the Middle East

Apology by ''The Nation'' for FLAME ad.
(Available to Nation subscribers only)
Letters about FLAME ad in ''The Nation''.
(not found) Non-profit organizations based in California Zionist organizations {{nonprofit-org-stub