Fabula AI
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Fabula AI was an
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech r ...
company founded in 2018. It focused on geometric deep learning, and used it to tackle the dissemination of '
fake news Fake news is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue.Schlesinger, Robert (April 14, 2017)"Fake news in reality ...
', tracking how content spread on
social networks A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for a ...
rather than focusing on the content itself. Founded by
Michael Bronstein Michael Bronstein (b. 1980) is an Israeli computer scientist and entrepreneur. He is a computer science professor at the University of Oxford. Biography Bronstein received his PhD from the Technion in 2007. Since 2010, he has been a profes ...
,
Ernesto Schmitt Ernesto Gottfried Schmitt (born August 1971) is an American-born serial entrepreneur and investor. He is co-founder of The Craftory, a $600m venture capital fund for cause-driven challenger brands in the consumer goods space. Born in Cinci ...
, Federico Monti and Damon Mannion, Fabula was acquired by Twitter, Inc. in 2020, to help with their fight against misinformation.


Early history

Fabula was co-founded on 20 April 2018 by Imperial College Professor
Michael Bronstein Michael Bronstein (b. 1980) is an Israeli computer scientist and entrepreneur. He is a computer science professor at the University of Oxford. Biography Bronstein received his PhD from the Technion in 2007. Since 2010, he has been a profes ...
, PhD student Federico Monti, entrepreneur
Ernesto Schmitt Ernesto Gottfried Schmitt (born August 1971) is an American-born serial entrepreneur and investor. He is co-founder of The Craftory, a $600m venture capital fund for cause-driven challenger brands in the consumer goods space. Born in Cinci ...
and Damon Mannion. Bronstein was chair in machine learning and pattern recognition at
Imperial College, London Imperial College London (legally Imperial College of Science, Technology and Medicine) is a public research university in London, United Kingdom. Its history began with Prince Albert, consort of Queen Victoria, who developed his vision for a c ...
at the time, while Monti was at the University of Lugano, Switzerland. Later that year, the company raised an undisclosed sum from various individual angel investors. The company was founded to solve the problem of online disinformation, or '
fake news Fake news is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue.Schlesinger, Robert (April 14, 2017)"Fake news in reality ...
' by looking at how it spreads on
social networks A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for a ...
rather than focusing on the content itself, as some other approaches take. It achieved this through its use of patented algorithms that use the emergent field o
"Geometric Deep Learning"
to detect online disinformation, employing geometric graph deep learning to detect network manipulation. By February 2019, Fabula AI was "able to identify 93 per cent of ‘fake news’ within hours of dissemination". This 93% accuracy was achieved within a few hours of the news first appearing.


Twitter acquisition

On 3 June 2019,
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
announced its acquisition of Fabula AI for an undisclosed sum, likely to tackle disinformation it was receiving increasing political pressure for.


References

{{reflist Twitter, Inc. acquisitions Companies based in London British companies established in 2018 2019 mergers and acquisitions