FRAM is an American brand of
automotive replacement parts offering
oil filters
An oil filter is a filter designed to remove contaminants from engine oil, transmission oil, lubricating oil, or hydraulic oil. Their chief use is in internal-combustion engines for motor vehicles (both on- and off-road ), powered aircra ...
,
air filters
A particulate air filter is a device composed of fibrous, or porous materials which removes solid particulates such as dust, pollen, mold, and bacteria from the air. Filters containing an adsorbent or catalyst such as charcoal (carbon) may also ...
,
fuel filters, and similar products.
As of 1936, FRAM produces
original equipment for automotive manufacturers.
History
FRAM was founded by T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1945, FRAM received the
Army-Navy "E" Award becoming the exclusive manufacturer for filter development. In 1973, FRAM opened the industry's largest filtration engineering and research facility.
Advertising
FRAM introduced its first slogan, “The Dipstick Tells the Story” in 1942. FRAM introduced its iconic slogan, “You can pay me now, or pay me later” in 1971.
References
External links
Official website
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American brands
American companies established in 1932
Companies based in Cleveland