FBL Financial Group, Inc. is a

financial services Financial services are the Service (economics), economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, acco ...

holding company, headquartered in

West Des Moines, Iowa West Des Moines is a city in Polk County, Iowa, Polk, Dallas County, Iowa, Dallas, Warren County, Iowa, Warren, and Madison County, Iowa, Madison counties in the U.S. state of Iowa. A majority of the city is located in Polk County, a minority of ...

, and traded on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed c ...

under the symbol FFG. Its primary operating subsidiary, Farm Bureau Life Insurance Company, underwrites and markets a broad range of

life insurance Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money upon the death ...

and

annuities In investment, an annuity is a series of payments made at equal intervals.Kellison, Stephen G. (1970). ''The Theory of Interest''. Homewood, Illinois: Richard D. Irwin, Inc. p. 45 Examples of annuities are regular deposits to a savings account, m ...

to individuals and businesses. These products are distributed by multiline exclusive Farm Bureau agents, principally under the consumer brand name Farm Bureau Financial Services. In addition, FBL manages all aspects of two Farm Bureau-affiliated property-casualty insurance companies for a fee.

History

The company traces its history to the

Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...

in the 1930s, when the

Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...

chapter of the

Farm Bureau The American Farm Bureau Federation (AFBF), also known as Farm Bureau Insurance and Farm Bureau Inc. but more commonly just the Farm Bureau (FB), is a United States-based insurance company and lobbying group that represents the American agri ...

established Farm Bureau Mutual Insurance Company in 1939 to sell insurance to farmers. Farm Bureau Life Insurance Company was founded as Iowa Life Insurance Company on October 30, 1944, and opened for business in 1945. Over the years, various state Farm Bureaus merged their insurance company operations into the company. In July 1996, FBL Financial Group was listed on the New York Stock Exchange at a split-adjusted initial public offering price of $8.75. In 2003, one of FBL's primary operating subsidiaries, EquiTrust Life Insurance Company, began selling single premium deferred annuity products nationally through independent marketing companies. The following year, it began selling indexed annuity products. In 2011, FBL sold EquiTrust Life to a controlled affiliate of

Guggenheim Partners Guggenheim Partners is a global investment and advisory financial services firm that engages in investment banking, asset management, capital markets services, and insurance services. Organization The firm is headquartered in New York City an ...

. In 2018, FBL Financial Group incorporated FBL Holdings as a standalone subsidiary, a diversified asset fund that specializes in digital assets management and securities. On November 18, 2019, FBL appointed Daniel D. Pitcher CEO to replace Jim Brannen.

States served

*Iowa (entered 1939) *

Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the southwe ...

(entered 1951) *

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...

(entered 1954) *

Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...

(through merger 1984) *

South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Lakota people, Lakota and Dakota peo ...

(through merger 1987) *

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

(through merger 1994) *Arizona (through merger with Western Farm Bureau Life, 1994)Companies to Merge
/ref> *Idaho (through merger with Western Farm Bureau Life, 1994) *Montana (through merger with Western Farm Bureau Life, 1994) *New Mexico (through merger with Western Farm Bureau Life, 1994) *Oklahoma (through merger with Western Farm Bureau Life, 1994) *North Dakota (through merger with Western Farm Bureau Life, 1994) *Wyoming (through merger with Western Farm Bureau Life, 1994) *Kansas (through merger 2001)

References

{{Authority control Companies listed on the New York Stock Exchange Companies based in Des Moines, Iowa American Farm Bureau Federation Financial services companies established in 1939 Life insurance companies of the United States American companies established in 1939