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''Fact'' is a music publication that launched in the UK in 2003. It covers UK, US, and international music and youth culture topics, with particular focus on
electronic Electronic may refer to: *Electronics, the science of how to control electric energy in semiconductor * ''Electronics'' (magazine), a defunct American trade journal *Electronic storage, the storage of data using an electronic device *Electronic co ...
, pop,
rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
, and
experimental An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when a ...
artists. Having started as a bi-monthly print magazine, ''Fact'' went digital in 2008, focusing on its website and online TV channel ''Fact TV'', which produces documentaries and videos including the series ''Against the Clock''. In November 2020 it returned to publishing a bi-annual print magazine. ''Fact'' produces weekly Fact Mixes. It previously produced the Singles Club review series, and Make Music, aimed at inspiring producers and bedroom musicians. ''Fact'' operates out of a London office, with additional full-time staff in Los Angeles and New York City. It is part of
The Vinyl Factory The Vinyl Factory is a large music company based in London, United Kingdom. It includes a record label, vinyl pressing plant, and a venue space. It also publishes ''Fact'' magazine and owns Phonica Records store. Overview The Vinyl Factory be ...
group.


History

''Fact'' was founded in 2003 as a print magazine. It commissioned covers by artists including M.I.A.,
Bat for Lashes Natasha Khan (born 25 October 1979), known professionally as Bat for Lashes, is an English singer, songwriter, producer, and multi-instrumentalist. She has released five studio albums: '' Fur and Gold'' (2006), ''Two Suns'' (2009), '' The Hau ...
,
Shepard Fairey Frank Shepard Fairey (born February 15, 1970) is an American contemporary artist, activist and founder of OBEY Clothing who emerged from the skateboarding scene. In 1989 he designed the "Andre the Giant Has a Posse" (...OBEY...) sticker campai ...
,
Barry McGee Barry McGee (born 1966) is an American contemporary artist. He is a well known graffiti artist, and a pioneer of the Mission School art movement. McGee is known by his monikers: Twist, Ray Fong, Bernon Vernon, and P.Kin. Life and education Barry ...
, Peter Saville, Trevor Jackson,
Klaxons Klaxons were an English rock band, based in London. Following the release of several 7-inch singles on different independent record labels, as well as the success of previous singles " Magick" and "Golden Skans", the band released their debut ...
, and Brazil's Os Gemeos. It reached a peak circulation of 28,000 (25,000 UK and 3,000 overseas) and readership of 100,000+ per issue, having been available free from independent record stores, clothing outlets, and music/arts venues in the UK, France, Germany, Spain, and Japan. In 2007, some controversy was caused when
Dr Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, D ...
placed an advertisement in ''Fact'' featuring manipulated photographs of a number of dead
rock music Rock music is a broad genre of popular music that originated as " rock and roll" in the United States in the late 1940s and early 1950s, developing into a range of different styles in the mid-1960s and later, particularly in the United States an ...
ians so that they appeared to be wearing the company's boots in heaven. When some of these musicians' families saw the advert, they reacted, leading Dr Martens to dismiss their advertising agency
Saatchi & Saatchi Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency gr ...
. In 2008, it discontinued the print edition, becoming exclusively an
online magazine An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to being online only was the computer mag ...
. In November 2020, ''Fact'' resumed producing a large format bi-annual print magazine, with editions in Autumn/Winter 2020, Fall/Winter 2021, and Spring/Summer 2022.


Recognition

''Fact'' was named "music website of the year" by ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
'' in 2007 and has been described as "influential" by ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''.


References


External links

* {{Authority control 2003 establishments in the United Kingdom 2008 disestablishments in the United Kingdom Music magazines published in the United Kingdom Online magazines published in the United Kingdom Defunct magazines published in the United Kingdom Magazines established in 2003 Magazines disestablished in 2008 Online magazines with defunct print editions British music websites