''F!'' was a Philippine weekly lifestyle magazine television program that aired on

ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...

from January 2, 1999, to February 26, 2006. It replaced ''Citiline'' and was replaced by ''

Us Girls ''Us Girls'' is a BBC television sitcom about the culture gap among three generations of West India Western India is a loosely defined region of India consisting of its western part. The Ministry of Home Affairs in its Western Zonal Counc ...

'', becoming the longest-running lifestyle show on the network. The program focused on fashion trends, dining spots, and social life, and was originally hosted by actress

Angel Aquino Angel Aquino (born Angelita Velasquez Aquino on February 7, 1973) is a Filipino film and television actress. She is currently part of ABS-CBN's contract talents. She is mostly known for her lead antagonist roles such as Ether in '' Encantadia: ...

, interior designer and model

Daphne Oseña-Paez Daphne Oseña-Paez (born March 15, 1970) is a Filipino people, Filipino television host, news reporter, author, blogger and entrepreneur. Education Oseña-Paez obtained her Bachelor of Arts with a Specialist in Art History and Major in Urban S ...

, and journalist

Cher Calvin Cher Calvin (born August 1, 1974) is a news presenter for KTLA television in Los Angeles. Biography Born Cherlynn Calvin on August 1, 1974, in New York City, she is the daughter of the former Filipino actor Roger Calvin. She graduated from the ...

. The trio became known as the F Girls. However, when Calvin left the show for the United States, supermodel Amanda Griffin joined the cast.

History

1999: F's Beginning; Citiline's Replacement

On January 2, 1999, lifestyle show ''Citiline'', which was then hosted by

Cory Quirino Socorro Alicia Rastrollo Quirino (born August 11, 1953), professionally known as Cory Quirino, is a Filipino television host, author and beauty pageant titleholder. She is currently the president and national director of Mutya ng Pilipinas. She ...

, had to move to the newly opened subsidiary of

which happened to be

Studio 23 Studio 23 (officially Studio 23, Inc. and previously AMCARA Broadcasting Network) was a Filipino television network owned by ABS-CBN Corporation. The network was named for its flagship station in Metro Manila, DWAC-TV and carried on UHF chann ...

. The management needed to fill the show's slot. That's when they formulated the show entitled F which focused on the life of a woman and lifestyle. It was planned to be hosted by Daphne Oseña-Paez, then working at the News and Current Affairs division, but ABS-CBN managed to add actress

and newcomer

to the hosts, where they became the trio called the F Girls.

2003–2006: Amanda is in; Cher is out

In January 2003, one of the original hosts of the show, Cher Calvin left the country to pursue a broadcasting career in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. That leaves Aquino and Osena-Paez as the original hosts. During the latter part of the year, the show welcomed supermodel Amanda Griffin as the replacement for Calvin.

2006: F's Farewell

The show didn't last long because ratings started to slide. F aired its last episode on February 26, 2006, due to this cause. The F girls decided to part ways after 7 years of working together, bringing Filipino viewers a different view in lifestyle programming. However, Aquino didn't leave the hosting of lifestyle show as she hosted ''

'' with actresses Cheska Garcia and

Iya Villania Raelene Elaine Villania(born June 29, 1986), known professionally as Iya Villania-Arellano (), is a Filipino-Australian singer, television presenter, and actress. She has been widely known for her work as a VJ in the music channel MYX. Early a ...

joining her as the main hosts.

2007–2009: Life after F: Future Plans

After F ceased airing, the girls became successful in their careers.

became a successful actress and still continuing what she started at F as a lifestyle host.

became a journalist in the United States at KTLA-TV. Daphne Oseña-Paez started her own business by selling furniture, became the host of lifestyle show Urban Zone in

and Amanda Griffin still continues being a model.

2009: Olay TV Reunion of F Girls after a decade

In 2009, the F girls were reunited once again after 10 years of working together in F. They had interviews, photoshoots and even guest appearances on TV and radio.

executives decided that the original F girls would do a comeback special as they reminisce the days they had working again. The TV special was sponsored by

Olay Olay, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue. Ear ...

Total Effects Cream, which is also being advertised in the show. F's Reunion episode was premiered September 27, 2009, one day after the destruction done by Typhoon Ondoy (Ketsana).http://www.spot.ph/peopleparties/29763/the-f-girls-reunion-ten-years-after/

Hosts

(1999–2006; 2009) *

(1999–2003; 2009) * Amanda Griffin (2003–2006; 2009)

References

{{DEFAULTSORT:F! (Philippine Tv program) 1999 Philippine television series debuts 2006 Philippine television series endings 1990s Philippine television series ABS-CBN original programming Philippine television shows English-language television shows