Everlast is an American

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

, focused on

boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermine ...

mixed martial arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, inc ...

and physical fitness, which markets its products worldwide. The company was founded in

The Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...

and is currently based in

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

. In 2007, Everlast was acquired by the British retailing group

Frasers Group Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pre ...

. Everlast manufactures a wide range of products for fight sports including boxing gloves,

protective gear Personal protective equipment (PPE) is protective clothing, helmets, goggles, or other garments or equipment designed to protect the wearer's body from injury or infection. The hazards addressed by protective equipment include physical, ele ...

(head and body protectors, mouthguards,

jockstrap A jockstrap, also a jock (male), jill (female), strap, cup, groin guard, pelvic protector (female), supporter, or athletic supporter, is an undergarment for protecting the testes and penis or vulva during contact sports or other vigorous physic ...

hand wrap Definition A hand wrap or a wrist wrap or Kumpur is a strip of cloth used by boxers (and participants in other combat sports) to protect the hand and wrist against injuries induced by punching. It is wrapped securely around the wrist, the pa ...

s),

punching bag A punching bag (or, British English, punchbag) is a sturdy bag designed to be repeatedly punched. A punching bag is usually cylindrical, and filled with various materials of suitable hardness. History Punching bags have been used in martial ar ...

s, punch mitts,

boxing ring A boxing ring, often referred to simply as a ring or the squared circle, is the space in which a boxing match occurs. A modern ring consists of a square raised platform with a post at each corner. Four ropes are attached to the posts and pulled p ...

s (and corner stools, canvas,

rope A rope is a group of yarns, plies, fibres, or strands that are twisted or braided together into a larger and stronger form. Ropes have tensile strength and so can be used for dragging and lifting. Rope is thicker and stronger than similar ...

s, corner cushions). The company also markets a clothing and footwear line including T-shirts,

sleeveless shirt A sleeveless shirt is a shirt that is manufactured without sleeves or whose sleeves have been cut off. Depending on the style, they can be worn as undershirts, by athletes in sports such as track and field and triathlon, or as casual wear by bot ...

hoodie A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodie ...

leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights ...

shorts Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they ...

pants Trousers (British English), slacks, or pants are an item of clothing worn from the waist to anywhere between the knees and the ankles, covering both legs separately (rather than with cloth extending across both legs as in robes, skirts, and ...

compression garment Compression garments are pieces of clothing that fit tightly around the skin. In medical contexts, compression garments provide support for people who have to stand for long periods or have poor circulation. These come in varying degrees of co ...

, and sneakers.

History

In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, started the company as a manufacturer of swimwear designed to last longer than previously available swimsuits; he guaranteed his suits would last longer than one year, and named them "Everlast". Everlast expanded into supplying a wide range of sports equipment. The company first produced boxing gear in 1917 after a young

Jack Dempsey William Harrison "Jack" Dempsey (June 24, 1895 – May 31, 1983), nicknamed Kid Blackie and The Manassa Mauler, was an American professional boxer who competed from 1914 to 1927, and reigned as the world heavyweight champion from 1919 to 1926 ...

asked them to supply him with headgear that would last for more than 15 rounds. It subsequently sponsored

Roberto Durán Roberto Durán Samaniego (born June 16, 1951) is a Panamanian former professional boxer who competed from 1968 to 2001. He held world championships in four weight classes: lightweight, welterweight, light middleweight and middleweight, as w ...

, Joe Frazier,

Marvin Hagler Marvelous Marvin Hagler (born Marvin Nathaniel Hagler; May 23, 1954 – March 13, 2021) was an American professional boxer and film actor. He competed in boxing from 1973 to 1987 and reigned as the undisputed champion of the middleweight divisi ...

Larry Holmes Larry Holmes (born November 3, 1949) is an American former professional boxer who competed from 1973 to 2002 and was world heavyweight champion from 1978 until 1985. He grew up in Easton, Pennsylvania, which led to his boxing nickname of the "Ea ...

Sugar Ray Leonard Ray Charles Leonard (born May 17, 1956), best known as "Sugar" Ray Leonard, is an American former professional boxer, motivational speaker, and occasional actor. Often regarded as one of the greatest boxers of all time, he competed professional ...

, and in particular Muhammad Ali and became the most recognizable boxing brand. Golomb died in the 1950s and was succeeded as head of the company by his son Daniel, who made the Everlast logo on the company's boxing gloves larger to increase visibility on television. Ben Nadorf purchased 50% of Everlast Sports Mfg. Corp in 1958 and became sole owner in 1995. In 2000, the company was acquired by George Horowitz's Active Apparel Group, which had manufactured men's and women's sportswear under license for Everlast, and in 2007,

Sports Direct Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pre ...

acquired Everlast Worldwide. The company has expanded its activities into

MMA Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on strike (attack), striking, grappling and ground f ...

and has been awarded the

World MMA Awards The World MMA Awards are awards presented by ''Fighters Only'' magazine to honor exceptional performance in various aspects of mixed martial arts. Winners are presented with the ''Fighters Only silver statuette''. The World MMA Awards are divided ...

for Best Technical Equipment Brand five times, most recently in 2016. Everlast boxing equipment is made in a factory in

Moberly, Missouri Moberly is a city in Randolph County, Missouri, United States. The population was 13,974 at the 2010 census. It is part of the Columbia, Missouri metropolitan area. History Moberly was founded in 1866, and named after Colonel William E. Mober ...

; other products are manufactured outside the US by licensees. The company also made boxing equipment at a factory in the Port Morris section of the Bronx from the 1980s until 2003.

Media

Everlast is responsible for the production and syndication of a number of podcasts, including ''The Fight Cave MMA Podcast'', ''Talkbox'', ''In Fighting Shape'', ''Protect Yourself at all Times'', and ''Evolving Athletes''.Evolving athletes
April 3, 2017 In 1993, an Everlast in the form of a chastity belt, was worn by Maid Marian in '' Robin Hood: Men in Tights''.

References

External links

* {{Running shoe brands Companies based in New York City Clothing companies established in 1910 Sporting goods manufacturers of the United States Sportswear brands Manufacturing companies established in 1910 1910 establishments in New York City Sports Direct Port Morris, Bronx 2007 mergers and acquisitions

History

Media

See also

References

External links