Evelyn Lauder
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Evelyn Lauder (née Hausner; August 12, 1936 – November 12, 2011) was an Austrian American businesswoman, socialite and philanthropist who has been credited as one of the creators and popularizers of the
pink ribbon The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer. Pink ribb ...
as a symbol for awareness of
breast cancer Breast cancer is cancer that develops from breast tissue. Signs of breast cancer may include a lump in the breast, a change in breast shape, dimpling of the skin, milk rejection, fluid coming from the nipple, a newly inverted nipple, or a r ...
.


Early life

She was born Evelyn Hausner in 1936 in Vienna, Austria, to a Jewish family. Lauder’s family fled
Nazi Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in ...
-occupied Austria in 1938, using their household silver to get visas to Belgium. They then moved on to
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
where her mother was sent to an
internment camp Internment is the imprisonment of people, commonly in large groups, without charges or intent to file charges. The term is especially used for the confinement "of enemy citizens in wartime or of terrorism suspects". Thus, while it can simpl ...
on the
Isle of Man ) , anthem = "O Land of Our Birth" , image = Isle of Man by Sentinel-2.jpg , image_map = Europe-Isle_of_Man.svg , mapsize = , map_alt = Location of the Isle of Man in Europe , map_caption = Location of the Isle of Man (green) in Europe ...
and Evelyn was placed in a nursery. The family arrived in New York City in 1940.Women's Wear Daily: "Remembering Evelyn Lauder" By Julie Naughton and Pete Born
November 15, 2011

December 25, 2011
She graduated from Hunter College High School in 1954. She then attended Hunter College, part of the City University of New York, where she studied Psychology and Anthropology and also where she met her future husband,
Leonard Lauder Leonard Alan Lauder (born March 19, 1933) is an American billionaire, philanthropist, art collector. He and his brother, Ronald Lauder, are the sole heirs to the Estée Lauder Companies cosmetics fortune, founded by their parents, Estée Lauder ...
, then a trainee naval officer, on a blind date. She graduated from Hunter College in 1958.Staff
"Miss Hausner Wed To Leonard Lauder"
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', July 6, 1959. Accessed January 11, 2008.
The couple were married on July 5, 1959. After the marriage, she worked for several years as a public school teacher in
Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street on the north; Fifth Avenue on the east; and Central Park North on the south. The greater Ha ...
before leaving to work with her husband at the company founded in 1946 by her mother-in-law, Estée Lauder, which at the time sold six products: a red lipstick, creams, lotions, and Youth Dew fragrance in a bath oil.


Career

Lauder was the Senior Corporate Vice President of the Estée Lauder Companies and a member of the board of overseers at the
Memorial Sloan-Kettering Cancer Center Memorial Sloan Kettering Cancer Center (MSK or MSKCC) is a cancer treatment and research institution in the borough of Manhattan in New York City, founded in 1884 as the New York Cancer Hospital. MSKCC is one of 52 National Cancer Institute†...
. A 1995 profile in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' called her "an immaculately turned-out, awesomely organized woman" who had started to fill the public role that had been filled by her mother-in-law, Estée Lauder.Nemy, Enid
"AT WORK WITH: Evelyn Lauder; From Pink Lipstick To Pink Ribbons"
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', February 2, 1995. Accessed January 11, 2008.
Lauder, an executive at Estée Lauder, created the
Clinique Clinique Laboratories, LLC () is an American manufacturer of skincare, cosmetics, toiletries and fragrances, usually sold in high-end department stores. It is a subsidiary of the Estée Lauder Companies. As of 2019, Clinique has over 22,000 cust ...
brand and developed its product line. She worked as the training director for Clinique and was the first person to wear the trademark white
lab coat A white coat, also known as a laboratory coat or lab coat, is a knee-length overcoat or smock worn by professionals in the medical field or by those involved in laboratory work. The coat protects their street clothes and also serves as a simpl ...
, now worn by Clinique salespeople at cosmetic departments worldwide.


Breast cancer activist

Lauder personally raised much of the $13.6 million that went to create the Evelyn H. Lauder Breast Center at
Memorial Sloan-Kettering Cancer Center Memorial Sloan Kettering Cancer Center (MSK or MSKCC) is a cancer treatment and research institution in the borough of Manhattan in New York City, founded in 1884 as the New York Cancer Hospital. MSKCC is one of 52 National Cancer Institute†...
, which opened in October 1992 and focuses on the treatment and diagnosis of breast cancer. She helped raise an additional $5 million to create an endowment to be used to fund
clinical research Clinical research is a branch of healthcare science that determines the safety and effectiveness ( efficacy) of medications, devices, diagnostic products and treatment regimens intended for human use. These may be used for prevention, treatm ...
there. ''Self'' magazine's first annual issue for
National Breast Cancer Awareness Month Breast Cancer Awareness Month (BCAM), also referred to in the United States as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awaren ...
came after an April 1991 lunch at the
21 Club The 21 Club, often simply 21, was a traditional American cuisine restaurant and former prohibition-era speakeasy, located at 21 West 52nd Street in New York City. Prior to its closure in 2020, the club had been active for 90 years, and it had ...
, at which Lauder discussed ideas for articles about breast cancer with her friend Alexandra Penney, who was then serving as editor of ''
Self The self is an individual as the object of that individual’s own reflective consciousness. Since the ''self'' is a reference by a subject to the same subject, this reference is necessarily subjective. The sense of having a self—or ''selfhoo ...
''. Together with Penney, Lauder established
The Breast Cancer Research Foundation The Breast Cancer Research Foundation (BCRF) is an independent, not-for-profit organization which has raised $569.4 million to support clinical and translational research on breast cancer at medical institutions in the United States and abroad. BC ...
and formalized the
pink ribbon The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer. Pink ribb ...
as a symbol for
breast cancer awareness Breast cancer awareness is an effort to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment. Supporters hope that greater knowledge will lead to earlier detection of breast cancer, which is assoc ...
as part of ''Self'' magazine's second annual Breast Cancer Awareness Month issue in 1992. Penney's inspiration to improve on the success of the magazine's first annual issue was to create a ribbon that would be placed in Estee Lauder's New York City stores. Lauder made the commitment to have the ribbons placed on the company's cosmetics counters across the United States.Romans, Christine
"Life savings gone, 'Madoffed' best-selling writer back at work"
''
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
'', January 9, 2009. Accessed January 11, 2009.
By 1993, Lauder had overseen the creation of a new shade called Pink Ribbon that was part of her personal and corporate effort to raise breast cancer awareness. Her husband paid for the cost of registering The Breast Cancer Research Foundation in all 50 states. By the start of 1995, some $900,000 had been raised for the foundation, including $120,000 from the sale of Pink Ribbon lipstick and blusher and $190,000 from the sale of the Clinique Berry Kiss pink lipstick. By October 2008, the Estée Lauder Companies estimated that the firm's Breast Cancer Awareness Campaign had raised $335 million towards research and distributed 80 million pink ribbons. Following Lauder's death,
Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along w ...
, which had already dedicated one of its Boeing 767-400ER long-haul planes in honor of the Breast Cancer Research Foundation that Lauder founded and painted it in a pink livery while Lauder was living, re-christened and renamed the same plane in her memory.


Personal life

She was married to
Leonard Lauder Leonard Alan Lauder (born March 19, 1933) is an American billionaire, philanthropist, art collector. He and his brother, Ronald Lauder, are the sole heirs to the Estée Lauder Companies cosmetics fortune, founded by their parents, Estée Lauder ...
, former chairman of the Estée Lauder Companies, from 1959 until her death. They had two sons: William P. LauderEstee Lauder Company website press release: " The Estée Lauder Companies Mourns the Death of Evelyn H. Lauder"
November 11, 2011
and Gary M. Lauder, Managing Director of Lauder Partners LLC.New York Times: "WEDDINGS; Laura B. Heller and Gary M. Lauder"
September 25, 1994


Death

Evelyn Lauder died at home in Manhattan from complications of nongenetic ovarian cancer.Salazar, Cristian (November 12, 2011)
Lauder, maker of breast cancer's pink ribbon, dies
''
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. ne ...
''
She was a longtime resident of Palm Beach, Florida. A private funeral service was held at the Central Synagogue in New York City.


Awards And Nominations

Double Helix Medal * 2010
CSHL Double Helix Medal Honoree


References


External links


Personal websiteEvelyn H. Lauder
Estée Lauder Companies * {{DEFAULTSORT:Lauder, Evelyn 1936 births 2011 deaths Activists from New York (state) American cosmetics businesspeople American health activists American retail chief executives American women educators American socialites American women chief executives Austrian emigrants to the United States Austrian Jews Austrian philanthropists Businesspeople from Florida Businesspeople from New York City Deaths from cancer in New York (state) Deaths from ovarian cancer Hunter College alumni Hunter College High School alumni Jewish American philanthropists Lauder family Northwestern University alumni People from Manhattan People from Palm Beach, Florida Philanthropists from New York (state) Educators from New York City Jewish emigrants from Nazi Germany to the United Kingdom Jewish emigrants from Nazi Germany to the United States Schoolteachers from New York (state)