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Erhard Seminars Training (marketed as est, though often encountered as EST or Est) was an organization, founded by
Werner Erhard Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) is an American author and lecturer known for founding est, which operated from 1971 to 1984. He has written, lectured, and taught on self-improvement. In 1977 Erhard, with the s ...
in 1971, that offered a two-weekend (6-day, 60-hour) course known officially as "The est Standard Training". The seminar aimed to "transform one's ability to experience living so that the situations one had been trying to change or had been putting up with clear up just in the process of life itself". An est website claims that the training "brought to the forefront the ideas of
transformation Transformation may refer to: Science and mathematics In biology and medicine * Metamorphosis, the biological process of changing physical form after birth or hatching * Malignant transformation, the process of cells becoming cancerous * Tran ...
,
personal responsibility In philosophy, moral responsibility is the status of morally deserving praise, blame, reward, or punishment for an act or omission in accordance with one's moral obligations. Deciding what (if anything) counts as "morally obligatory" is a pri ...
, accountability, and possibility". Est seminars operated from late 1971 to late 1984, and spawned a number of books from 1976 to 2011. Est has been featured in a number of films and television shows, including the critically acclaimed spy-series ''
The Americans ''The Americans'' is an American period spy drama television series created by Joe Weisberg that aired on the FX television network for six seasons from January 30, 2013, to May 30, 2018. Weisberg and Joel Fields also serve as showrunners a ...
'', broadcast from 2013 to 2018. Est represented an outgrowth of the
Human Potential Movement The Human Potential Movement (HPM) arose out of the counterculture of the 1960s and formed around the concept of an extraordinary potential that its advocates believed to lie largely untapped in all people. The movement takes as its premise the be ...
of the 1960s through to the 1970s. As est grew, so did criticism of it. In 1977, the film '' Semi-Tough'', which parodied the then-popular course, was released.Semi-Tough (1977)
IMDb Trivia - "The reenactment of the EST meeting with Bert Convy was exactly what Werner Earhart used to open his program with calling everyone "Assholes" right from the beginning of the seminar."
Various critics accused est of
mind control Brainwashing (also known as mind control, menticide, coercive persuasion, thought control, thought reform, and forced re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques. Brainwashin ...
or of forming an authoritarian army; some labeled it a cult. The last est training took place in December 1984 in San Francisco. The seminars gave way to a "gentler" course offered by
Werner Erhard and Associates Werner Erhard and Associates, also known as WE&A or as WEA, operated as a commercial entity from February 1981 until early 1991. It replaced Erhard Seminars Training, Inc. as the vehicle for delivering the ''est'' training, and offered what so ...
and dubbed "The Forum", which began in January 1985.


Training

The est Standard Training program consisted of two weekend-long workshops with evening sessions on the intervening weekdays. Workshops generally involved about 200 participants and were initially led by Erhard and later by people trained by him. Ronald Heifetz, founder of the Center for Public Leadership at Harvard University, called est "an important experience in which two hundred people go through a powerful curriculum over two weekends and have a learning experience that seemed to change many of their lives." Trainers confronted participants one-on-one and challenged them to be themselves rather than to play a role that had been imposed on them by the past. . Jonathan D. Moreno observed that "participants might have been surprised how both physically and emotionally challenging and how philosophical the training was." He writes that the critical part of the training was freeing oneself from the past, which was accomplished by "experiencing" one's recurrent patterns and problems and choosing to change them. The word ''experience'' meant to bring into full awareness the repetition of old, burdensome behaviors. The seminar sought to enable participants to shift the state of mind around which their lives were organized, from attempts to get satisfaction or to survive, to actually being satisfied and experiencing themselves as whole and complete in the present moment. Participants agreed to follow the ground rules, which included not wearing watches, not speaking until called upon, not talking to their neighbors, and not eating or leaving their seats to go to the bathroom except during breaks separated by many hours. Participants who were on medication were exempt from these rules, and had to sit in the back row, so that they would not interfere with the other participants.''Cults: Faith, Healing, and Coercion'', by Marc Galanter; New York: Oxford University Press, 2nd ed., 1999, p. 75 These classroom agreements provided a rigorous setting whereby people's ordinary ways to escape confronting their experience of themselves were eliminated. Moreno describes the est training as a form of " Socratic interrogation...relying on the power of the shared cathartic experience that
Aristotle Aristotle (; grc-gre, Ἀριστοτέλης ''Aristotélēs'', ; 384–322 BC) was a Greek philosopher and polymath during the Classical period in Ancient Greece. Taught by Plato, he was the founder of the Peripatetic school of ph ...
observed." Erhard challenged participants to be themselves instead of playing a role that had been imposed on them and aimed to press people beyond their point of view, into a perspective from which they could observe their own positionality. As
Robert Kiyosaki Robert Toru Kiyosaki (born April 8, 1947) is an American entrepreneur, businessman and author. Kiyosaki is the founder of Rich Global LLC and the Rich Dad Company, a private financial education company that provides personal finance and busi ...
writes, "During the training, it became glaringly clear that most of our personal problems begin with our not keeping our agreements, not being true to our words, saying one thing and doing another. That first full day on the simple class agreements was painfully enlightening. It became obvious that much of human misery is a function of broken agreements – not keeping your word, or someone else not keeping theirs." Sessions lasted from 9:00 a.m. to midnight, or to the early hours of the morning, with one meal-break. Participants had to hand over wristwatches and were not allowed to take notes, or to speak unless called upon, in which case they waited for a microphone to be brought to them. The second day of the workshop featured the "danger process". As a way of observing and confronting their own perspective and point of view, groups of participants were brought onto the stage and confronted. They were asked to "imagine that they were afraid of everyone else and then that everyone else was afraid of them" and to re-examine their reflex patterns of living that kept their lives from working. This was followed by interactions on the third and fourth days, covering topics such as reality and the nature of the mind, looking at the possibility that "what is, is and what ain't, ain't," and that "true enlightenment is knowing you are a machine" and culminating in a realization that people do not need to be stuck with their automatic ways of being but can instead be free to choose their ways of being in how they live their lives. Participants were told they were perfect the way they were and were asked to indicate by a show of hands if they "had gotten it". Eliezer Sobel said in his article "This is It: est, 20 Years Later":
I considered the training to be a brilliantly conceived Zen
koan A (; , ; ko, 화두, ; vi, công án) is a story, dialogue, question, or statement which is used in Zen practice to provoke the "great doubt" and to practice or test a student's progress in Zen. Etymology The Japanese term is the Sino-J ...
, effectively tricking the mind into seeing itself, and in thus seeing, to be simultaneously aware of who was doing the seeing, a transcendent level of consciousness, a place spacious and undefined, distinct from the tired old story that our minds continuously tell us about who we are, and with which we ordinarily identify.


Participants' reported results

Many participants reported experiencing powerful results through their participation in the est training, characterised by Eliezer Sobel as perceived "dramatic transformations in their relationships with their families, with their work and personal
vision Vision, Visions, or The Vision may refer to: Perception Optical perception * Visual perception, the sense of sight * Visual system, the physical mechanism of eyesight * Computer vision, a field dealing with how computers can be made to gain und ...
, or most important, with the recognition who they truly were in the core of their beings". One study of "a large sample of est alumni who had completed the training at least 3 months before revealed that "the large majority felt the experience had been positive (88%), and considered themselves better off for having taken the training (80%)".


History

Werner Erhard reported having a personal transformation, and created the est training to allow others to have the same experience. The first ''est'' course was held at a Jack Tar Hotel in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, California, in October 1971. Within a year, trainings were being held in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
and other major cities in the United States followed soon after. They were carried out by Werner Erhard, who had recently resigned from
Mind Dynamics Mind Dynamics was a seminar company, founded by Alexander Everett in Texas in 1968. The company ceased operating in December 1973 after the death of co-owner William Penn Patrick and the resignation of President Robert White, alongside investiga ...
. Beginning in July 1974 the est training was delivered at the U.S. Penitentiary at
Lompoc, California Lompoc ( ; Chumash: ''Lum Poc'') is a city in Santa Barbara County, California. Located on the Central Coast, Lompoc has a population of 43,834 as of July 2021. Lompoc has been inhabited for thousands of years by the Chumash people, who calle ...
, with the approval of the
Federal Bureau of Prisons The Federal Bureau of Prisons (BOP) is a United States federal law enforcement agency under the Department of Justice that is responsible for the care, custody, and control of incarcerated individuals who have committed federal crimes; that i ...
. Initial est training in Lompoc involved participation of 12–15 federal prisoners and outside community members within the walls of the maximum security prison and was personally conducted by Werner Erhard. By 1979, est had expanded to Europe and other parts of the world. In 1980 the first est training in Israel was offered in Tel Aviv. The est training presented several concepts to these new attendees, most notably the concept of
spiritual transformation Spiritual transformation involves a fundamental change in a person's sacred or spiritual life. Psychologists examine spiritual transformation within the context of an individual's ''meaning system'', Israela Silberman (2005)Religion as a meanin ...
and taking responsibility for one's life. The actual teaching, called "the technology of transformation," emphasizes the value of integrity. As est grew, so did criticism. It was accused of mind control and labeled a cult by some critics who said that it exploited its followers by recruiting and offering numerous "graduate seminars." In 1983 in the United States, a participant named Jack Slee collapsed during a portion of the seminar known as "the danger process" and died at the hospital to which he had been transported.Ragland, Jr., Gerald F. (1984). "Complaint in Trespass for Wrongful Death – Demand for Jury Trial". ''Civil Action No. N 84 497 JAC'' (
United States District Court for the District of Connecticut The United States District Court for the District of Connecticut (in case citations, D. Conn.) is the federal district court whose jurisdiction is the state of Connecticut. The court has offices in Bridgeport, Hartford, and New Haven. Appeals ...
).
A court subsequently found that the est training was not the cause of death. A jury later ruled that Erhard and his company had been negligent, but did not give Slee's estate a monetary award. According to a 1991 report by the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'', est had been the target of a smear campaign by the Church of Scientology. This campaign had spanned several years, with examples being found in documents seized by the FBI in 1977. This smear campaign involved hiring personal investigators to spy on Erhard, recruiting Scientologists to covertly enroll in and disrupt est courses, and compiling information from disgruntled former est participants which could be used to discredit est. Scientology founder
L. Ron Hubbard Lafayette Ronald Hubbard (March 13, 1911 – January 24, 1986) was an American author, primarily of science fiction and fantasy stories, who is best known for having founded the Church of Scientology. In 1950, Hubbard authored '' Dianeti ...
(who died in 1986) believed that Erhard had copied Scientology. Erhard disputed this, saying that est was essentially different despite some similarities. In their 1992 book ''Perspectives on the New Age'' James R. Lewis and J. Gordon Melton said that similarities between est and Mind Dynamics were "striking", as both used "authoritarian trainers who enforce numerous rules," require applause after participants "share" in front of the group, and de-emphasize
reason Reason is the capacity of consciously applying logic by drawing conclusions from new or existing information, with the aim of seeking the truth. It is closely associated with such characteristically human activities as philosophy, science, ...
in favor of "feeling and action." The authors also described graduates of est as "fiercely loyal," and said that it recruited heavily, reducing marketing expenses to virtually zero. The last est training was held in December 1984 in San Francisco. It was replaced by a gentler course called "The Forum," which began in January 1985. "est, Inc." evolved into "est, an Educational Corporation," and eventually into
Werner Erhard and Associates Werner Erhard and Associates, also known as WE&A or as WEA, operated as a commercial entity from February 1981 until early 1991. It replaced Erhard Seminars Training, Inc. as the vehicle for delivering the ''est'' training, and offered what so ...
. In 1991 the business was sold to the employees who formed a new company called Landmark Education with Erhard's brother, Harry Rosenberg, becoming the CEO. Landmark Education was structured as a for-profit, employee-owned company; it operates as
Landmark Worldwide Landmark Worldwide (known as Landmark Education before 2013), or simply Landmark, is a company, headquartered in San Francisco, that offers personal development, personal-development programs. Landmark Education started in 1991 with the licensi ...
with a consulting division called Vanto Group.


Early influences

In W. W. Bartley III's biography of Werner Erhard, ''Werner Erhard: The Transformation of a Man, the Founding of est'' (1978), Erhard describes his explorations of
Zen Zen ( zh, t=禪, p=Chán; ja, text= 禅, translit=zen; ko, text=선, translit=Seon; vi, text=Thiền) is a school of Mahayana Buddhism that originated in China during the Tang dynasty, known as the Chan School (''Chánzong'' 禪宗), and ...
Buddhism. Bartley quotes Erhard as acknowledging Zen as the essential contribution that "created the space or est.Bartley, William Warren, ''Werner Erhard: the Transformation of a Man: the Founding of est''. New York: Clarkson N. Potter, Inc. 1978. , p. 121, 146-7. Bartley details Erhard's connections with Zen beginning with his extensive studies with
Alan Watts Alan Wilson Watts (6 January 1915 – 16 November 1973) was an English writer, speaker and self-styled "philosophical entertainer", known for interpreting and popularising Japanese, Chinese and Indian traditions of Buddhist, Taoist, and Hindu ...
in the mid-1960s. Bartley quotes Erhard as acknowledging: Other influences included
Dale Carnegie Dale Carnegie (; spelled Carnagey until c. 1922; November 24, 1888 – November 1, 1955) was an American writer and lecturer, and the developer of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal ...
,
Subud Subud (pronounced ), acronym of Susila Budhi Dharma, is an international, interfaith spirituality, spiritual movement that began in Indonesia in the 1920s, founded by Muhammad Subuh Sumohadiwidjojo (1901–1987). The basis of Subud is a spir ...
,
Scientology Scientology is a set of beliefs and practices invented by American author L. Ron Hubbard, and an associated movement. It has been variously defined as a cult, a Scientology as a business, business, or a new religious movement. The most recent ...
and
Mind Dynamics Mind Dynamics was a seminar company, founded by Alexander Everett in Texas in 1968. The company ceased operating in December 1973 after the death of co-owner William Penn Patrick and the resignation of President Robert White, alongside investiga ...
.


Timeline

* 1971 – Erhard Seminars Training Inc, first est Training held in San Francisco, California * 1973 – The Foundation for the Realization of Man – incorporated as a non-profit foundation in California (subsequently the name of the foundation was changed to the est Foundation in 1976, and in 1981 to the Werner Erhard Foundation) * 1975 – est, an educational corporation. * 1977 – The first est training outside of the United States, in London. * 1977 – The Hunger Project was established * 1979 – The first est training in India * 1980 – The first est training in Israel * 1980 – The Breakthrough Foundation was established (Youth at Risk) * 1981 – First of ten annual physicist conferences sponsored by the est Foundation * 1981 – est became Werner Erhard and Associates * 1984 – The last training was held under the name of est


Related organizations

* The Hunger Project *
Werner Erhard and Associates Werner Erhard and Associates, also known as WE&A or as WEA, operated as a commercial entity from February 1981 until early 1991. It replaced Erhard Seminars Training, Inc. as the vehicle for delivering the ''est'' training, and offered what so ...
*
Landmark Worldwide Landmark Worldwide (known as Landmark Education before 2013), or simply Landmark, is a company, headquartered in San Francisco, that offers personal development, personal-development programs. Landmark Education started in 1991 with the licensi ...


See also

* EST and The Forum in popular culture * '' Getting It: The Psychology of est'' *
Human Potential Movement The Human Potential Movement (HPM) arose out of the counterculture of the 1960s and formed around the concept of an extraordinary potential that its advocates believed to lie largely untapped in all people. The movement takes as its premise the be ...
*
Large-group awareness training The term large-group awareness training (LGAT) refers to activities - usually offered by groups with links to the human potential movement - which claim to increase self-awareness and to bring about desirable transformations in individuals' person ...
* List of large-group awareness training organizations * ''
Outrageous Betrayal ''Outrageous Betrayal: The Dark Journey of Werner Erhard from est to Exile'' is a non-fiction book written by freelance journalist Steven Pressman and first published in 1993 by St. Martin's Press. The book gives an account of Werner Erhard's e ...
''


References


Further reading

*Bartley, III, William Warren: ''Werner Erhard The Transformation of a Man: The Founding of est'', New York, New York, USA: Clarkson N. Potter, Inc (1978) . *Bry, Adelaide: ''est: 60 Hours That Transform Your Life'', Harper Collins (1976) *Fenwick, Sheridan: '' Getting It: The Psychology of est'', J. B. Lippincott Company. (1976) *Hargrove, Robert: est: Making Life Work, Delacorte (1976) *Kettle, James: ''The est Experience'', Zebra Books (1976) *Marks, Pat R.: est: ''The Movement and the Man'', Playboy Press (1976) ASIN B004BI5A3E *Moreno, M.D., Ph.D., Jonathan D. ''Impromptu Man: J. L. Moreno and the Origins of Psychodrama, Encounter Culture, and the Social Network.'' Bellevue Literary Press (2014) *Pressman, Steven: ''
Outrageous Betrayal ''Outrageous Betrayal: The Dark Journey of Werner Erhard from est to Exile'' is a non-fiction book written by freelance journalist Steven Pressman and first published in 1993 by St. Martin's Press. The book gives an account of Werner Erhard's e ...
: The Dark Journey of Werner Erhard from est to Exile'' *Rhinehart, Luke: The Book of est, Holt, Rinehart and Winston (1976)


External links

{{Authority control Werner Erhard 1971 establishments in California 1971 in San Francisco 1984 disestablishments in California Companies based in San Francisco Companies disestablished in 1984 Companies established in 1971 Defunct companies based in the San Francisco Bay Area Large-group awareness training Privately held companies based in California Self religions