Enhanced TV was a blanket branding for
interactive
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...
second screen
A second screen involves the use of a computing device (commonly a mobile device, such as a smartphone or tablet) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refer ...
experiences offered by selected
ABC and
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
television programs. Programs under the banner offered live interactivity through the ABC or ESPN website—including such as trivia questions, live statistics and play prediction games during sports broadcasts, and other features. The service was first introduced on
college football
College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football in the United States, American football rules first gained populari ...
in 1998 with ''PrimeTime Player'', and was also used as part of other programs, such as ''
Monday Night Football
''ESPN Monday Night Football'' (abbreviated as ''MNF'' and also known as ''ESPN Monday Night Football on ABC'' for simulcasts) is an American live television broadcast of weekly National Football League (NFL) games currently airing on ESPN, ...
'' and ''
ESPN Sunday Night Football
''ESPN Sunday Night Football'' is the ESPN cable network's weekly television broadcasts of Sunday evening National Football League (NFL) games. The first ESPN Sunday night broadcast occurred on November 8, 1987, while the last one aired on January ...
'', the
Academy Awards
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
, and ''
Who Wants to Be a Millionaire
''Who Wants to Be a Millionaire?'' (often informally called ''Millionaire'') is an international television game show franchise of British origin, created by David Briggs, Mike Whitehill and Steven Knight. In its format, currently owned and l ...
''.
References
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