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Elvirasminde or Elvirasminde A/S is a company and
The company quickly expanded and started producing many different kinds of chocolate and sugar sweets including an assortment with dried fruit. Frits Georg Clausen also developed his own chocolate type called Danica which became a major success. In 1913 the company had 325 employees which later grew to 500, many under 18 and mostly women.
Clausen died in 1927 and the company became publicly traded with the majority shares owned by the family. The board initially consisted of Jørgen Sørensen and Frits Clausens two brothers August Clausen and Johannes Clausen. August Clausen also acted as the CEO but retired in 1943 and Jørgen Sørensen took over the position until he died in 1944. He was replaced by Theo Schütze who had entered the board when August Clausen had retired.
In the
Official website of Elvirasminde
chocolate
Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
factory in Skanderborg
Skanderborg is a town in Skanderborg municipality, Denmark. It is situated on the north and north eastern brinks of Skanderborg Lake and there are several smaller ponds and bodies of water within the city itself, like Lillesø, Sortesø, Døj Sà ...
, Denmark
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, song_type = National and royal anthem
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, subdivision_type = Sovereign state
, subdivision_name = Danish Realm, Kingdom of Denmark
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. It is a major producer of sweets and nationally the largest producer of Flødeboller, a Danish version of chocolate-coated marshmallow treats under the brand name ''Samba''. The company produced 1-2 million units per day in 2016 and sells worldwide. The company is situated in northern Skanderborg on ''Danmarksvej''.
In 2014 ''Spangsberg Chokoladefabrik'' based in Copenhagen
Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
bought Elvirasminde and moved its production of Spangsberg marshmallow treats to the factory in Skanderborg.
History
In 1866 Eiler Christian Mehl established a chocolate factory inAarhus
Aarhus (, , ; officially spelled Ã…rhus from 1948 until 1 January 2011) is the second-largest city in Denmark and the seat of Aarhus Municipality. It is located on the eastern shore of Jutland in the Kattegat sea and approximately northwest ...
which was bought by Anton Theodor Ramsing in 1875. Ramsing named the company Elvirasminde after his wife Elvira. The factory was stopped in 1901 and sold to Frits Georg Clausen who already owned a sweets factory. He merged all production and other activities in one company which he established in Klostergade.
The company quickly expanded and started producing many different kinds of chocolate and sugar sweets including an assortment with dried fruit. Frits Georg Clausen also developed his own chocolate type called Danica which became a major success. In 1913 the company had 325 employees which later grew to 500, many under 18 and mostly women.
Clausen died in 1927 and the company became publicly traded with the majority shares owned by the family. The board initially consisted of Jørgen Sørensen and Frits Clausens two brothers August Clausen and Johannes Clausen. August Clausen also acted as the CEO but retired in 1943 and Jørgen Sørensen took over the position until he died in 1944. He was replaced by Theo Schütze who had entered the board when August Clausen had retired.
In the interwar period
In the history of the 20th century, the interwar period lasted from 11 November 1918 to 1 September 1939 (20 years, 9 months, 21 days), the end of the World War I, First World War to the beginning of the World War II, Second World War. The in ...
the company failed to modernize and by the 1950s sales faltered. In an attempt to recover the company invested heavily in new machinery andcut the workforce to 200 workers. It didn't save the company and in 1967 it was liquidated and merged with the company Rønning & Co. The production of a type of chocolate-coated marshmallow treats
Chocolate-coated marshmallow treats also known as Chocolate teacakes are confections consisting of a biscuit base topped with marshmallow-like filling and then coated in a hard shell of chocolate. They were invented in Denmark in the 19th centu ...
had proven so successful it was decided to continue production of them. The company moved to the Aarhus suburb Hasselager
Hasselager is a small suburban area in the south-western part of Aarhus in Denmark. It is about 8 km from the city center and has approximately 7.437 (2018) residents, mostly of Danish heritage.
Hasselager has largely merged with neighbouring ...
in 1967 but when the factory burned down in 1985 production was moved to Skanderborg
Skanderborg is a town in Skanderborg municipality, Denmark. It is situated on the north and north eastern brinks of Skanderborg Lake and there are several smaller ponds and bodies of water within the city itself, like Lillesø, Sortesø, Døj Sà ...
where it remains today.
External links
Official website of Elvirasminde
References
{{DEFAULTSORT:Elvirasminde Danish chocolate companies Companies based in Skanderborg Municipality Danish companies established in 1875