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''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...
and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the world's largest fashion magazine, with 45 editions around the world and 46 local websites. It now counts 21 million readers and 100 million unique visitors per month, with an audience of mostly women. It was founded in Paris in 1945 by Hélène Gordon-Lazareff and her husband, the writer Pierre Lazareff. The magazine's readership has continuously grown since its founding, increasing to 800,000 across France by the 1960s. ''Elle'' editions have since multiplied, creating a global network of publications and readers. ''Elles Japanese publication was launched in 1969, beginning an international expansion. Its first issues in English (US and UK) were launched in 1985. Previous editors of the magazine include Jean-Dominique Bauby, well known for his memoir, and Roberta Myers, the longest-serving editor-in-chief at ''Elle''.
Nina Garcia Nina may refer to: * Nina (name), a feminine given name and surname Acronyms * National Iraqi News Agency, a news service in Iraq * Norwegian Institute for Nature Research, on the campus of Norwegian University of Science and Technology *No income, ...
currently holds the position of editor-in-chief at ''Elle'', appointed after the departure of Myers. Along with the magazine, the ''Elle'' brand includes 33 websites that stretch globally and receive 370 million monthly views. The Lagardère Group of France owns the brand. The official ''Elle'' headquarters is located in
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...
, with licensed publishers located in many other cities.


History

''Elle'' was founded in Paris as an immediate aftermath of World War II and first sold as a supplement to
France-Soir ''France Soir'' ( en, France Evening) was a French newspaper that prospered in physical format during the 1950s and 1960s, reaching a circulation of 1.5 million in the 1950s. It declined rapidly under various owners and was relaunched as a popu ...
, edited at the time by Pierre Lazareff. Hélène Gordon-Lazareff, ''Elle'''s pioneering founder, returned to Paris from New York City to create a unique publication that grappled with the many forces shaping the lives of women in France in 1945. Women won the right to vote in 1944, and ''Elle'' dove immediately into long-form "newspaper-like" features on women's role in national politics and the growing feminist movement. In the ''Elle'' articles featuring rising fashion designers, the magazine would provide free patterns of some of their fashion pieces. This allowed the general public to experience haute couture as the glamor of the fashion world was becoming accessible to the common working class. Its 100th issue, published on 14 October 1947, featured the work of Christian Dior just eight months after his debut show. Likewise,
Brigitte Bardot Brigitte Anne-Marie Bardot ( ; ; born 28 September 1934), often referred to by her initials B.B., is a former French actress, singer and model. Famous for portraying sexually emancipated characters with hedonistic lifestyles, she was one of the ...
had her first ''Elle'' cover at age 17, on 7 January 1952, months before her screen debut in '' Manina, the Girl in the Bikini''. By the 1960s, ''Elle'' had a readership of 800,000 across France and was said to "not so much reflect fashion as decree it." This dominance was reflected in the famous slogan: "Si elle lit, elle lit ''Elle''" 'If she reads, she reads ''Elle''. Lagardère Group subsidiary,
Hachette Filipacchi Médias Hachette Filipacchi Médias, S.A. (HFM) is a magazine publisher. It is a wholly owned subsidiary of Lagardère Active, a division of the media conglomerate Lagardère Group of France. History '' Hachette'' was founded by Louis Hachette (Fren ...
began pushing ''Elle'' outside of Europe in 1969, launching its Japanese publication. In 1985, ''Elle'' launched in Britain and the United States. The Chinese version of the magazine was first published in 1988. It was the first four-color fashion magazine offered in China. The magazine was used as an informational and educational tool for opening of the Chinese textile market. By 1991, the magazine's sales were in decline in the U.S. In 1989,
Hachette Filipacchi Media U.S. Hachette Filipacchi Media U.S., Inc. (HFM U.S.), originally known as CBS Publications, was a subsidiary of Hachette Filipacchi Médias (one of the world's largest magazine publishers), and was based in New York City. History It was formed in 19 ...
launched ''Elle Decor'' magazine, focusing on home decor. Elle.com was launched in 2007. In 2011, The Hearst Corporation reached a €651M deal with
Lagardère Lagardère may refer to: * Lagardère Group, a French media group * Jean-Luc Lagardère (1928–2003), French engineer and businessman and CEO of the Lagardère Group * Arnaud Lagardère (born 1961), French businessman and son of Jean-Luc Lagardèr ...
to purchase the rights to publish ''Elle'' Magazine in fifteen countries including the United Kingdom, Italy, Spain, Russia and Ukraine. Lagardère, which struggled in the international market in the 2000s, retained the rights to the French edition and would collect royalties from the international editions. ''Elle Brazil'' was the first commercial magazine in the world to have a transgender model on its cover, with Lea T. in December 2011. The Brazilian edition had also discovered transgender model Valentina Sampaio and had put her on the cover before French Vogue. ''Elle'' printed special collectors' covers for their September 2016 issue, and one of them featured Hari Nef, which was the first time an openly transgender woman had been on the cover of a major commercial British magazine. In 2019, Lagardère sold ''Elle'' France to Czech Media Invest, parent of Czech News Center. Lagardère continues to own the ''Elle'' brand.


Notable editors-in-chief

''Elle'' editors have included Jean-Dominique Bauby, who became known for writing a book after suffering almost total paralysis, and Robbie Myers. In September 2017, it was announced that Roberta Myers was stepping down from the role of editor-in-chief, position she held since 2000, stating through a memo to the staff that "I want to spend the next seasons as available to my children as I can be, and so I take my leave of Elle now". A day later of the announcement, it was reported that
Nina Garcia Nina may refer to: * Nina (name), a feminine given name and surname Acronyms * National Iraqi News Agency, a news service in Iraq * Norwegian Institute for Nature Research, on the campus of Norwegian University of Science and Technology *No income, ...
, creative director of '' Marie Claire'' was appointed as the new editor-in-chief effective 18 September. Patricia Wang was the first editor of ''Elle'' China.


Circulation


Operations

''Elle'' includes region-specific editions within countries, such as ''Elle'' Hong Kong and ''Elle'' Québec which are published in addition to ''Elle'' China and ''Elle'' Canada respectively. In Belgium, ''Elle'' is published as two magazines for the Flanders and Wallonia regions, while ''Elle'' Middle East is targeted at several countries in the region. Technologically speaking, the ''Elle'' brand is a global network encompassing over 33 websites. Subscriptions account for 73 percent of readers. There are 33 ''Elle'' websites globally, which collectively attract over 25 million unique visitors and 370 million page views per month. The magazine reaches over 69 million readers. The vast majority (82 percent) of ''Elles audience are women between the ages of 18 and 49. Its readers have a median age of 34.7 years. 40 percent of the readers are single, and the
median household income The median income is the income amount that divides a population into two equal groups, half having an income above that amount, and half having an income below that amount. It may differ from the mean (or average) income. Both of these are ways ...
is $69,973. "Our readers are young enough to think about life as an adventure and old enough to have the means to live it", said Roberta Myers, editor in chief. The first international edition of ''Elle'' was launched in Japan in 1969. Its U.S. and UK editions were launched in 1985. Spain followed in 1986 with Italy and Hong Kong editions launching in 1987. In 1988, the magazine was launched in Germany, Brazil, China, Sweden, Greece and Portugal. The next year, the Netherlands and
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirte ...
joined the international ''Elle'' community. Australia and
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...
versions were launched in 1990, Mexico and Argentina in 1994, and a Russian edition, published monthly, launched in 1996. ''Elle'' as a brand is owned by the Lagardère Group of France. It is published in France by Czech Media Invest, in the U.S. and the UK by Hearst Magazines, in Canada by KO Média, in Brazil by Grupo
Editora Abril Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril. Civita had initially found ...
, in Mexico by Grupo Expansión, in Argentina by Grupo Clarín, in Singapore b
Atlas Press PTE LTD.
in Serbia/Croatia by Adria Media, in Turkey by Doğan Burda Magazine, in Germany by
Hubert Burda Media Hubert Burda Media Holding is a German media group with headquarters in Offenburg. It originated as a small printing business, founded by Franz Burda Snr in Philippsburg, in 1903. In 1986, the corporate group was divided up between Franz Jnr ...
, and in Romania by Ringier. In China, the publisher is Shanghai Translation Publishing House. In
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...
it is published by Ogaan Publications Pvt. Ltd. As an international magazine, ''Elle'' has its headquarters in Paris as well as licensed publishers in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
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London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
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Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
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Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
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South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring coun ...
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São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...
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Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
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Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...
, Lisbon,
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...
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Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officiall ...
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Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of U ...
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Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates a ...
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Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...
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Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
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Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...
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Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and ...
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Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital city, capital and list of Indonesian cities by population, largest city of Indonesia. Lying on the northwest coa ...
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Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the seventh-most populous city in Europe. Ky ...
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, and other cities. In December 2013, ''Elle'' hired Randy Minor as design director. In November 2016, ''Elle Canada'' promoted Vanessa Craft to editor-in-chief, making her the first black woman at the helm of an ''Elle'' magazine globally. In mid-July 2020, ''Elle'' Australian publisher Bauer Media Australia and New Zealand, which had been acquired by Mercury Capital, terminated the magazine's Australian edition, citing declining advertising revenue and travel restrictions associated with the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. As of 2021, ''Elle'' is being published by Are Media, the successor to Bauer Media Australia. At the end of 2021, ELLE announced that all global editions would ban fur from their pages as of Jan. 1, 2023, citing "a really great opportunity to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives and foster a more humane fashion industry." In recent years a number of fashion houses and retailers have discontinued the use of animal fur and skin in their products due to pressure from animal rights groups who are calling for more cruelty-free clothing options and changing tastes from younger, ethically-minded customers.


Editors

*
Nina Garcia Nina may refer to: * Nina (name), a feminine given name and surname Acronyms * National Iraqi News Agency, a news service in Iraq * Norwegian Institute for Nature Research, on the campus of Norwegian University of Science and Technology *No income, ...
(US) * Erin Doherty (France) * Kenya Hunt (UK) * Gloria Lam (HK) * Genevra Leek (Australia) * Graciela Maya (Argentina) * Kamna Malik (
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...
) * Taru Marjamaa (Finland) * Xiao Xue (China) * Melda Narmanlı Çimen (Turkey) * Sandra Gato (Portugal) * Joanie Pietracupa (Canada) * Vanessa Craft (Canada) * Caroline Suganda (Singapore) * Soraya Vattanajiamwong (Thailand)ELLE Thailand
/ref> * Cecilie Christiansen (Denmark) * Sonya Zabouga (Ukraine) * Barbara Sekirnik (Slovenia) * Ruben William Steven (Indonesia) * Karina Iskakova (Kazakhstan) * Sonja Kovacs (Serbia) * Kelly Fung (South Africa) * Thuy Linh Nguyen (Vietnam) * Roxana Voloseniuc (Romania) * Vladimira Mirković-Blažević (Croatia) * Benedetta Poletti (Spain) * Marta Drożdż (Poland) * Maria Georgieva (Bulgaria) * Susana Barbosa (Brazil) * Andrea Behounkova (Czech Republic) * Danda Santini (Italy) * Julia Juyeon Kang (Korea) * Kate Guest (Malaysia) - not in charge anymore (2022) * Sabine Nedelchev (Germany) * Kanako Sakai (Japan) * Flora Tzimaka (Greece) * Signy Fardal (Norway) * Florence Lu (Taiwan) * Maria Aziz (Middle East) * Claudia Cándano (Mexico) * Cia Jansson (Sweden) * Nica Broucke (Flanders, Belgium) *
Béa Ercolini Béa Ercolini (born 1963) is a Belgian multimedia journalist, activist and not for profit entrepreneur. She was the editor-in-chief of the Belgian edition of ''ELLE'' from 2003 to 2016. A committed feminist, Béa Ercolini has been called upon by t ...
(Wallonia, Belgium) * Anke de Jong (Holland)


See also

* List of fashion magazines * List of women's magazines *
Didier Guérin Didier Jean Guy Guérin (born 2 August 1950) is a Franco-Australian magazine media executive and consultant who has directed the launch and management of about 40 media products, including 30 new magazines with digital applications in Asia-Pacifi ...
, executive in charge of new releases * :Elle (magazine) writers


References


External links

* * {{DEFAULTSORT:Elle (magazine) 1945 establishments in France Are Media Hearst Communications publications Lagardère Active Magazines published in Paris Magazines established in 1945 Monthly magazines published in France Multilingual magazines Weekly magazines published in France Women's magazines published in France Women's fashion magazines