Elements is a large

shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term "mall" originally meant pedestrian zone, a pedestrian promenade with shops along it (that ...

located at Union Square, on 1 Austin Road West,

West Kowloon West Kowloon () is the western part of Kowloon Peninsula in Hong Kong, situated within the Yau Tsim Mong District and Sham Shui Po District. It is bounded by Canton Road to the east, Victoria Harbour to the west and the south, and Jor ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...

. It is developed and managed by

MTR Corporation MTR Corporation Limited is a majority government-owned public transport operator and property developer in Hong Kong which operates the Mass Transit Railway, the most popular public transport network in Hong Kong. It is listed on the Hon ...

through its subsidiary Premier Management Service.

Description and architectural themes

Elements is located directly above the Kowloon MTR station and near the International Commerce Centre, residential complex Union Square and the

Western Harbour Crossing The Western Harbour Crossing (WHC) is a dual 3-lane immersed tube tunnel in Hong Kong. It is the third road tunnel to cross Victoria Harbour, linking the newly reclaimed land in Yau Ma Tei on Kowloon West with Sai Ying Pun on Hong Kong Isla ...

Zoning

The mall is divided into five zones based on the concept of the five elements of Nature, namely

Metal A metal (from ancient Greek, Greek μέταλλον ''métallon'', "mine, quarry, metal") is a material that, when freshly prepared, polished, or fractured, shows a lustrous appearance, and conducts electrical resistivity and conductivity, e ...

Wood Wood is a porous and fibrous structural tissue found in the stems and roots of trees and other woody plants. It is an organic materiala natural composite of cellulose fibers that are strong in tension and embedded in a matrix of lignin ...

Water Water (chemical formula ) is an inorganic, transparent, tasteless, odorless, and nearly colorless chemical substance, which is the main constituent of Earth's hydrosphere and the fluids of all known living organisms (in which it acts as ...

Fire Fire is the rapid oxidation of a material (the fuel) in the exothermic chemical process of combustion, releasing heat, light, and various reaction products. At a certain point in the combustion reaction, called the ignition point, flames ...

and

Earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. While large volumes of water can be found throughout the Solar System, only Earth sustains liquid surface water. About 71% of Earth's sur ...

. Each zone is designed with a distinctive interior architectural theme that responds to the element, public art such as large scale sculptures are also employed to enhance the respective theme. The Wood Zone is highlighted by the sculpture/furniture "The Trails by Worms" and series of art works made of tree branches; the Water Zone is represented by the water feature "Harmony", which is a series of standalone reflective pillar measure (approximately) tall with water running down the surface, creating the illusion of a solid yet liquid fountain; the Fire Zone is symbolised by the sculpture "White Heat" and the Earth Zone is symbolised by the sculpture "1/9", which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word ''Kowloon'' literally means "Nine Dragons". The Metal Zone is symbolised by metal rings hanging from above, it is also where high fashion and jewellery brands can be found.

Facilities

The Elements has a total of 123 shops as of 2008, along with an

ice rink An ice rink (or ice skating rink) is a frozen body of water and/or an artificial sheet of ice created using hardened chemicals where people can ice skate or play winter sports. Ice rinks are also used for exhibitions, contests and ice shows. The ...

and the 1600-seat Premiere Cinema (formerly

The Grand Cinema The Grand Cinema was a cinema complex located in Hong Kong in the Elements Mall at Kowloon MTR station. Operating from 2007 to 2019 with 12 screens and 1,600 seats, it was Hong Kong's largest multiplex cinema in its time.Saul Symonds"Grand Ope ...

), currently the largest cinema complex in Hong Kong. The mall has ten washrooms, outside which there is a lobby with sitting area and magazine rack. Management said these are conceived for men "to wait for their girlfriends outside the washroom", providing "a decent and comfortable place for them to wait".Stephanie Tong, http://www.thestandard.com.hk/news_detail.asp?pp_cat=48&art_id=53782&sid=15465788&con_type=3&d_str=20070920&sear_year=2007 "Malls jazz it up to pack them in" , ''The Standard'', 20 September 2007 Male washrooms are stocked with colognes, aftershaves and electronic shavers while the female washrooms have perfumes and make-up. Staff are on hand to ensure that all these personal items are kept hygienic. The shopping mall has a great emphasis on fashion and wardrobe with (as of 2008) 58 shops in that category out of a total of 123 shops in the mall.Element Shopping Guide (official brochure), published by the Elements, accessed 2008 Oct.

Transport

Elements is immediately adjacent to the West Kowloon Terminus high-speed rail station, and directly connected to Kowloon station which is served by the

Tung Chung line The Tung Chung line is one of the ten lines of the MTR system in Hong Kong, linking the town of Tung Chung with central Hong Kong. A part of the Tung Chung line was built along with the Kap Shui Mun Bridge and the Tsing Ma Bridge. The line c ...

and

Airport Express The AirPort Express is a Wi-Fi base station product from Apple Inc., part of the AirPort product line. While more compact and in some ways simpler than another Apple Wi-Fi base station, the AirPort Extreme, the Express offers audio output cap ...

which features in-town check in service. The shopping mall is also connected to Austin station which is served by the

West Rail line The West Rail line () was a rapid transit line that formed part of the Mass Transit Railway (MTR) system in Hong Kong until 27 June 2021. Coloured magenta on the MTR map, the line ran from Tuen Mun to Hung Hom, with a total length of ...

. There are also taxi stands for red taxis in the shopping mall along with two carparks one in the North and another in the South of the mall.

Gallery

Fire wall.JPG, Wall of Fire Zone in Elements Mall Elements Wood Zone 02.jpg, Art Structure in Wood Zone Wood wall.JPG, Wall of Wood Zone in Elements Mall Elements Earth Zone 01.jpg, The Sculpture of the Earth Zone HK ElementsWater 20071001.jpg, Atrium of the Water Zone HK Elements Metal Zone Level 1 corridor.jpg, Store in Metal Zone ElementsCivicSquare 20071001.jpg, Civic Square ElementsTheRink 20071001.jpg, The Rink in Fire Zone

References

External links

Official website
{{Shopping centres in Hong Kong Shopping centres in Hong Kong Shopping malls established in 2007 Sun Hung Kai Properties Union Square (Hong Kong) West Kowloon