''El Planeta'' is a

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

-based

Spanish language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the ...

newspaper serving the

Hispanic The term ''Hispanic'' ( es, hispano) refers to people, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to viceroyalties for ...

community of

New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...

. It is the largest Spanish-language newspaper in New England.

Company history

Founded by Javier Marin in 2004 in

Brookline Brookline may refer to: Places in the United States * Brookline, Massachusetts, a town near Boston * Brookline, Missouri * Brookline, New Hampshire * Brookline (Pittsburgh), a neighborhood in Pittsburgh, Pennsylvania * Brookline, Vermont See ...

as Hispanic News Press (HNP), the company launched ''El Planeta'' in May 2005 with 5000 copies in circulation. In September 2005, four editions of the newspaper targeted four different areas in

Massachusetts Massachusetts (Massachusett: ''Muhsachuweesut Massachusett_writing_systems.html" ;"title="nowiki/> məhswatʃəwiːsət.html" ;"title="Massachusett writing systems">məhswatʃəwiːsət">Massachusett writing systems">məhswatʃəwiːsət'' En ...

: (

Greater Boston Greater Boston is the metropolitan region of New England encompassing the municipality of Boston (the capital of the U.S. state of Massachusetts and the most populous city in New England) and its surrounding areas. The region forms the northern a ...

, Lawrence,

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and

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). In September 2005 Phoenix Media/Communications Group (PMCG) noticing the growth in the Hispanic market and, seeing this as great opportunity to enter in a different market, acquired a 35% stake of ''El Planeta'', becoming the major stakeholder of the company. In January 2009 ''El Planeta'' was finally fully integrated in PMCG and spun-off HNP. Between 2009 and 2012 the newspaper positioned itself as a leading outlet in the Hispanic community increasing its circulation to 50,000 copies. They also maintained and grew events such as "Health and Family", "Powermeter 100", "Best of Boston" and "Latin Taste of Boston". In late 2011, Javier Marin decided to invest in a new media outlet. He approached WCEA / Cuencavisión, a TV station founded in 1982 by Peter Cuenca, a Cuban immigrant to

. Marin took ownership and management of the station in order to transform its business model. A year later in 2012, he and two other partners built a state of the art new studio in Somerville, MA and rebranded the TV station as MásTV. In early 2012, Marin decided to re-acquire ''El Planeta'', as he saw the opportunity to re-integrate it into a media strategy for the local growing market. By May 2012 the re-acquisition transaction was consolidated and ''El Planeta'', TuBoston.com and ''Health and Family Magazine'' joined MásTV and a new integrated media company was formed, MÁS MEDIA. As of 2011, ''El Planeta'' was "the leading publication in the New England Hispanic market".

Distribution

With a total weekly average circulation reaching out to over a 100,000 weekly readers, El Planeta is the largest circulating Spanish language newspaper across the Greater Boston Metropolitan area, including Lowell, and Lawrence in the

Merrimack Valley The Merrimack Valley is a bi-state region along the Merrimack River in the U.S. states of New Hampshire and Massachusetts. The Merrimack is one of the larger waterways in New England and has helped to define the livelihood and culture of those ...

of Massachusetts. Its circulation is monitored weekly, with a 95% average pickup rate. Its mission is oriented to inform, educate, and unite the Hispanic community with others.

Community events

* Powermeter 100 highlights the 100 most influential people for the Hispanic community. * Salud y Familia Event is a free annual celebration of Hispanic heritage since 2006. It takes place at the Reggie Lewis Athletic Center at Roxbury Community College. * Latin Taste of Boston, a major, local Hispanic food festival in Boston. * Best of El Planeta: Every year El Planeta Newspaper asks its readers to vote for their favorite restaurants, cocktails, hair salons, retailers, neighborhood stores, local personalities and more in a total of 60+ different categories. At the event El Planeta presents all the winners for each category.

References

External links

* {{DEFAULTSORT:Planeta, El Hispanic and Latino American culture in Boston Newspapers published in Boston Non-English-language newspapers published in Massachusetts Spanish-language mass media in Massachusetts Spanish-language newspapers published in the United States South End, Boston

Company history

Distribution

Community events

References

Further reading

External links