Eduardo Mace (Elichirigoity), born September 1966 in Brazil, is an Anglo-Brazilian entrepreneur, multimedia software pioneer, developer, editor and multimedia author. His multimedia businesses were active in Brazil from 1989 until 2013 and contributed to the formation of the digital media market, having developed - through his company ATR Multimedia - the first multimedia software available in Brazil (1990), the first reference CD-ROM with Almanaque Abril (
Editora Abril
Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril.
Civita had initially founded h ...
) in 1994, the first Brazilian board and adventure games (Master Multimídia and
Casseta & Planeta is a Brazilian group of comedians who ran a TV show named , broadcast by Rede Globo between 1993 and 2010. : Noite Animal) in 1995.
From 1994 to 1998 published over a hundred reference, children's, games and educational titles in CD-ROM. Founded in 1999 an educational internet portal, Edulink, in a failed initiative after the year 2000 due to the internet bubble crisis.
In 2001 and 2002 acted as advisor in digital literacy to the Brazilian Ministry of Culture with the task of coordinating the culture related works of a US$1.2 billion government fund called FUST (
Fundo de Universalização dos Serviços de Telecomunicações), that supported the digital inclusion of public libraries, museums and schools through the donation of equipment, installation of computer labs and digital competency training in partnership with the Ministry of Science and Technology and the Ministry of Education.
From 2003 on through his company Log On (merged with ATR Multimedia in 1998), re-packaged and distributed important video catalogues from Brazil (TV Cultura), US (
History Channel
History (formerly The History Channel from January 1, 1995 to February 15, 2008, stylized as HISTORY) is an American pay television network and flagship channel owned by A&E Networks, a joint venture between Hearst Communications and the Disney ...
,
National Geographic
''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...
) and UK (
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
). Brought new standards to the home video market across Latin America publishing over three thousand new titles in Brazil and Mexico, and especially in preschool titles because of their new formats like the
and the DVDBook, making Log On one of the main distributors of the region from 2009 to 2012.
Log On in 2009 launched, as DX Kids, one of the first SVOD (
In 2008 invented, developed and patented the audiovisual browser called DX that adopted the user experience of television, with videos constantly playing as in a TV signal, with an internal videos navigation. DX became in 2011 a platform for the distribution of on demand video mixed with live feeds, and was adopted by Turner (
(Brazil's second largest broadcaster) in the international markets.
In 2014 wrote several papers with practical uses of
for the internet. During that year helped develop and build platform-based startups with attached digital marketplaces for several mobile technology segments, in partnership with Brazilian and American companies.
In early 2017 moved to the United States to work with international startups
in their go-to-market efforts and with Fortune 500 companies to drive their digital transformation.