Editing of anime in American distribution
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Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
ese
animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
(
anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...
) is frequently edited by distributors, both for its release in Japan or during subsequent localizations. This happens for a variety for reasons, including
translation Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...
,
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
, and
remaster Remaster refers to changing the quality of the sound or of the image, or both, of previously created recordings, either audiophonic, cinematic, or videographic. The terms digital remastering and digitally remastered are also used. Mastering A ...
ing.


Regional considerations


Japan

Under article 175 of the
Penal Code of Japan The Penal Code (刑法 ''Keihō'') of Japan was passed in 1907 as Law No. 45. It is one of six Codes that form the foundation of modern Japanese law. The penal code is also called “ordinary criminal law” or “general criminal law” as it ...
, material containing indecent images are prohibited. However the laws date back to 1907 and were unchanged during the process of updating the Japanese constitution in 1947. Over time and due to changing tastes the acceptable standards have become blurred. The display of pubic hair was prohibited until 1991 leading to series such as ''
Lolita Anime is a collection of adult OVAs produced by Wonder Kids. It contains many notable firsts, as the first erotic original video animation ( OVA), depicting hentai scenes which include yuri Yuri may refer to: People and fictional characters Gi ...
'' and ''
Cream Lemon is an early hentai series. The first ''Cream Lemon'' OVA was released in August 1984, though ''Cream Lemon'' was not the first hentai OVA. The first was ''Lolita Anime'', released earlier in February 1984. Related to ''Cream Lemon'' ...
'' using the sexualization of children as a loophole. The use of tentacles in series such as ''
Urotsukidōji is a Japanese erotic horror manga series written and illustrated by Toshio Maeda. First serialized in ''Manga Erotopia'' from 1985 to 1986, ''Urotsukidōji'' marked a departure from Maeda's earlier works, with its focus on erotica, dark hu ...
'' enabled the creators to avoid a ban on the display of genitals. In other cases, the content is self censored through the use of blurring and black dots. When the censorship is removed for overseas release, the basic animation underneath is revealed, leading to concerns over the sexualization of children in those markets. '' Cowboy Bebop'' and ''
Gantz ''Gantz'' (stylized as ''GANTZ'') is a Japanese manga series written and illustrated by Hiroya Oku. It was serialized in Shueisha's ''seinen'' manga magazine ''Weekly Young Jump'' from June 2000 to June 2013, with its chapters collected i ...
'' are examples of titles that received edited broadcasts and were later released as unedited home releases. Episodes of shows such as '' Mr Osomatsu'' have been edited for repeats and home releases.


United States

Due to the lack of a formal and consistent age rating system in the
United States of America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territo ...
, age ratings for anime have created several problems.
Blockbuster Video Blockbuster or Block Buster may refer to: * Blockbuster (entertainment) a term coined for an extremely successful movie, from which most other uses are derived. Corporations * Blockbuster (retailer), a defunct video and game rental chain ** Blo ...
marked all anime titles as unsuitable for kids, leading them to appear as R-18 on their computer system. Publishers began using their own age rating suggestions on their releases, however due to differences between publisher assessments and the use of TV age ratings by some this resulted in an inconsistent system. When
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
began to broadcast anime there were no internal standards in place for the use of overseas material. This required them to develop a set of standards and guidelines for the handling of the content. The display of alcohol consumption, tobacco smoking, violence (including depictions of death, spoken references to death and dying, scenes of characters being threatened or in life-threatening situations, and depictions of suicide), gambling, blood, offensive language, offensive hand gestures, sexual content (including nudity, intercourse, innuendo, and depictions of homosexual and transsexual characters), and the mistreatment of women and minors were all deemed unacceptable as well as other situations unsuitable to a younger audience. Material for Cartoon Network was edited for TV-Y7, whereas
Adult Swim Adult Swim (AS; stylized as
dult swim Dult is a village in Batala in Gurdaspur district of Punjab State, India. It is located from sub district headquarter, from district headquarter and from Sri Hargobindpur. The village is administrated by Sarpanch an elected representati ...
and often abbreviated as s is an American adult-oriented night-time cable television Television channel, channel that shares channel space with the basic cable network Cartoon Network and is programme ...
content was edited for TV-14 standards. However some content that aired on Adult Swim was originally scheduled to air on
Toonami Toonami ( ) is an American late night television programming block that primarily broadcasts Japanese animation and occasionally American action animation. It was created by Sean Akins and Jason DeMarco and produced by Williams Street, a divis ...
and was edited accordingly. Autodesk Inferno was used to digitally edit scenes to remove blood or cover up nudity on content edited by Cartoon Network. In some cases content was edited before it was given to Cartoon Network. The editing practices evolved over time due to complaints from parents.
4Kids 4Kids Entertainment, Inc. (formerly known as Leisure Concepts, Inc. and later known as 4Licensing Corporation) was an American licensing company. The company was previously also a film and television production company that produced English- dub ...
made changes to the anime they licensed to make them "more Western" in order to be more accessible to children. Another reason was so that they could easily merchandise them. However, they also released uncut versions of some of those shows.


United Kingdom

In the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
the
Video Recordings Act 1984 The Video Recordings Act 1984 is an Act of the Parliament of the United Kingdom that was passed in 1984. It states that commercial video recordings offered for sale or for hire within the UK must carry a classification that has been agreed upon ...
and subsequently the
Video Recordings Act 2010 The Video Recordings Act 2010 (c.1) is an Act of the Parliament of the United Kingdom that received Royal Assent on 21 January 2010. The Act repealed and then brought back into force parts of the Video Recordings Act 1984 which related to the r ...
make it a legal requirement for all home video media to be certified by the
British Board of Film Classification The British Board of Film Classification (BBFC, previously the British Board of Film Censors) is a non-governmental organisation founded by the British film industry in 1912 and responsible for the national classification and censorship of f ...
. Sale or hire of unrated media is prohibited however imported media is allowed for personal use providing the content does not breach UK law. The BBFC is responsible for assigning age ratings to video content and if necessary requesting cuts and refusing certification if content fails guidelines. Examples of content deemed unacceptable include graphic violence and scenes of a sexual nature such as underage sex and sexual violence. A number of releases were substantially cut in order to pass certification including the ''Urotsukidōji'' series and '' Adventure Duo''. The ''Infernal Road'' entry in the ''Urotsukidōji'' series was delayed by the BBFC for three years and included two outright rejections until the final episode was released by itself, with the scripts for the other entries included as DVD extras. ''
La Blue Girl is an Erotic fiction, erotic anime and manga series by Toshio Maeda. Like Maeda's other hentai series (''e.g.'', ''Urotsukidōji''), ''La Blue Girl'' features a large amount of tentacle rape. It departs somewhat from its predecessors, how ...
'' was also refused a classification. ''La Blue Girl Returns'' was passed as 18 after heavy mandatory cuts of 35 minutes across 4 episodes. During the early 90s anime in the UK was subject to a negative press campaign by several newspapers as a reaction to the violence and sexualized content in many of the available titles. Publishers took advantage of this through the selected licensing of risqué anime in order to appeal to their chosen market. In 1995, 25% of anime released in the UK at that point was rated 18 and 36% was rated 15.Manga Mania 30. January 1996. Pg 120 As of 2006 the average work was passed uncut at a 12 rating. In some cases a heavier BBFC rating was actually desired by the publishers with excessive swearing deliberately inserted in order to gain a higher age rating, a process known as ''fifteening''. An example given by the BBFC was ''
Patlabor , also known as ''Patlabor'' (a portmanteau of "patrol" and "labor"), is a Japanese science fiction media franchise created by Headgear, a group consisting of manga artist Masami Yūki, director Mamoru Oshii, screenwriter Kazunori It ...
'' receiving a 15 rating due to the language used, whereas it would have otherwise passed as a PG.


Australia and New Zealand

In 2020, the streaming of ''
Interspecies Reviewers is a Japanese fantasy sex comedy manga series written by Amahara and illustrated by masha. It has been serialized through Nico Nico Seiga's manga website ''Dragon Dragon Age'' since August 2016 and has been collected in eight ''tankōbon'' ...
'' on
AnimeLab Crunchyroll Pty. Ltd., trading as Madman Anime, is an Australian distribution company focused on anime and Japanese media. The company handles licensing and distribution of anime in Australia and New Zealand. Originally part of independent film ...
in Australia and New Zealand was delayed due to "adjusting tssourcing of materials" after parent company Funimation ceased streaming the series.


Types of editing


Localization

Localization is an essential process in releasing anime outside of Japan. It can cover a range of different processes depending on the individual title and the desired result. At its most basic level, the localization process is responsible for deciding on romanized character and term names, as well as episode titles. In other cases it may require special attention to areas such as humor where a judgement call must be made to try and retain the feeling of the source material. At its most intense it may involve editing of the content itself in order to fit a target market.


Music

In some cases, the original Japanese music may be replaced with alternate regional music. This can be either a technical consideration caused by footage getting cut since it is synchronized with the audio on the episode master, or it can be an artistic consideration.


Changes to episode count and order

The ''
Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...
'' episode "
Dennō Senshi Porygon is the 38th episode of the ''Pokémon'' anime's first season. Its sole broadcast was in Japan on December 16, 1997. In the episode, Ash and his friends find at the local Pokémon Center that there is something wrong with the Poké Ball transm ...
" was removed from all repeats and home releases of the series due to an issue during its original broadcast. It was never released in any form outside of Japan. For the North American Blu-ray release of ''
Mobile Suit Gundam , also known as ''First Gundam'', ''Gundam 0079'' or simply ''Gundam '79'', is an anime television series, produced and animated by Nippon Sunrise. Created and directed by Yoshiyuki Tomino, it premiered in Japan on Nagoya Broadcasting ...
'' series producer
Yoshiyuki Tomino is a Japanese mecha anime creator, animator, director, screenwriter, songwriter and novelist best known for creating the ''Gundam'' anime franchise. He was born in Odawara, Kanagawa Prefecture, and studied at Nihon University's College of Art. ...
removed episode 15 of the series due to its poor quality animation.


Repackaged shows

The ''
Robotech ''Robotech'' is a science fiction franchise that began with an 85-episode anime television series produced by Harmony Gold USA in association with Tatsunoko Production and first released in the United States in 1985. The show was adapted from t ...
'' series was created as a mix of three originally separate and unrelated series ''
The Super Dimensional Fortress Macross is an anime television series from 1982. According to story creator Shoji Kawamori, it depicts "a love triangle against the backdrop of great battles" during the first Human-alien war. It is the first part of two franchises: The ''Super D ...
'', ''
Super Dimension Cavalry Southern Cross is a Japanese science fiction mecha anime TV series released in 1984, as the third of the Super Dimension series. It was adapted as "The Masters Saga" or the "Second Generation" of the American TV series ''Robotech''. Plot In the year 2120, ...
'' and ''
Mospeada (literally "Armored Genesis MOSPEADA") is an anime science fiction series created by Shinji Aramaki and Hideki Kakinuma. The 25-episode television series ran from late 1983 to early 1984 in Japan. MOSPEADA stands for Military Operation Soldi ...
''. Characters were renamed and the story was adapted to create links between each of the source series. ''
Battle of the Planets ''Battle of the Planets'' is an American adaptation of the Japanese anime series ''Science Ninja Team Gatchaman'' (1972). Of the 105 original ''Gatchaman'' episodes, 85 were used in the ''Battle of the Planets'' adaptation, produced by Sandy Fra ...
'' was adapted from ''
Science Ninja Team Gatchaman is a Japanese animated franchise about a five-member superhero ninja team created by Tatsuo Yoshida and produced by Tatsunoko Productions. The original anime series, which debuted in 1972, was eponymously entitled ''Kagaku Ninja-tai Gatchaman ...
'' with 85 of the original 106 episodes being adapted by
Sandy Frank Sandy Frank (born Sundel Francous; July 11, 1929) is an American television producer, distributor, and marketer of TV shows to US networks. Early life and career Frank grew up in Mount Kisco, New York. He started his career as a sales executiv ...
for US broadcast in 1979. Along with westernized character names, other changes included the removal of violent scenes and entirely new animation inserted in places. A new character was also created. The series was then released as '' G-Force: Guardians of Space'' by
Turner Broadcasting Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
, with fewer changes to the original Japanese version.


Nudity and sexuality

As nudity is far more stigmatized in the U.S. than it is in Japan, such content is often edited out of locally distributed anime. Although U.S. law regarding
child pornography Child pornography (also called CP, child sexual abuse material, CSAM, child porn, or kiddie porn) is pornography that unlawfully exploits children for sexual stimulation. It may be produced with the direct involvement or sexual assault of a chi ...
does not prohibit
cartoon pornography Cartoon pornography, or animated pornography, is the portrayal of illustrated or animated fictional cartoon characters in erotic or sexual situations. Animated cartoon pornography or erotic animation, is a subset of the larger field of adult ani ...
, suggested underage nudity is also commonly censored. In the original U.S. release of ''
Sailor Moon is a Japanese manga series written and illustrated by Naoko Takeuchi. It was originally serialized in Kodansha's ''shōjo'' manga magazine ''Nakayoshi'' from 1991 to 1997; the 52 individual chapters were published in 18 volumes. The seri ...
'', all of the female leads' transformation sequences were airbrushed to remove the lines tracing their breasts and pubic areas (except for Moon and Chibi Moon; their sequences had little or no lines), even though the characters were shown in silhouette form only. This kind of editing is not limited to cartoons aimed at older audiences, either. For example, the anime series ''
Blue Gender ''Blue Gender'' is a Japanese anime television series created by Ryōsuke Takahashi, the creator of ''Armored Trooper Votoms'' and ''Gasaraki'', broadcast in Japan from 1999 to 2000 and spanning 26 episodes. ''Blue Gender'' was animated by th ...
'' contained scenes of
sex Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones (ova, oft ...
(next to blood and intense violence), which was edited out when shown in the U.S. on Adult Swim (the series was originally planned to air on Toonami but was considered too graphic). Another example,
ADV Films A.D. Vision Holdings, Inc. (known simply as ADV and also referred to as ADV Films) was an American multimedia entertainment distributor headquartered in Houston, Texas, and founded in 1992 by video game fan John Ledford and anime fans Matt Gre ...
edited out nudity of high-school-aged characters from the American DVD release of the anime ''
Sakura Diaries is a Japanese manga series written and illustrated by U-Jin. It was serialized in Shogakukan's ''seinen'' manga magazine ''Weekly Young Sunday'' from 1995 to 2000, with its chapters collected in twenty ''tankōbon'' volumes. It follows the ...
''. However, the edits to the animation were not done by
ADV Films A.D. Vision Holdings, Inc. (known simply as ADV and also referred to as ADV Films) was an American multimedia entertainment distributor headquartered in Houston, Texas, and founded in 1992 by video game fan John Ledford and anime fans Matt Gre ...
but were shown on TV in Japan. The video was already edited for exposed female private parts, and were covered by inserted lingerie. Dialogue was also altered to shield suggestions of adolescent age. Meanwhile, in February 2008, the
government of Canada The government of Canada (french: gouvernement du Canada) is the body responsible for the federal administration of Canada. A constitutional monarchy, the Crown is the corporation sole, assuming distinct roles: the executive, as the ''Crown ...
banned imports of such
hentai Hentai is anime and manga pornography. A loanword from Japanese, the original term ( ) does not describe a genre of media, but rather an abnormal sexual desire or act, as an abbreviation of . In addition to anime and manga, hentai works exis ...
series ''
Cool Devices ''Cool Devices'' is a series of animated hentai pornographic videos. Released as OVA, the series consists of eleven mainly unrelated episodes referred to as ''operations'' and is most noted for its very extreme sexual content, most of which ...
'' and ''
Words Worth is a Japanese adult role-playing video game originally released for NEC PC-98 computer systems, and remade for Microsoft Windows. The game's story is linear, with only one story decision near the end, leading to one of five different ending ...
'', as it cited those series as "
obscene An obscenity is any utterance or act that strongly offends the prevalent morality of the time. It is derived from the Latin ''obscēnus'', ''obscaenus'', "boding ill; disgusting; indecent", of uncertain etymology. Such loaded language can be use ...
" under federal guidelines.


Views


Creators' attitudes

Hayao Miyazaki is a Japanese animator, director, producer, screenwriter, author, and manga artist. A co-founder of Studio Ghibli, he has attained international acclaim as a masterful storyteller and creator of Japanese animated feature films, and is widel ...
's
anime film is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...
''
Nausicaä of the Valley of the Wind Nausicaä of the Valley of the Wind may refer to * Nausicaä of the Valley of the Wind (manga), ''Nausicaä of the Valley of the Wind'' (manga), a manga series by Hayao Miyazaki * Nausicaä of the Valley of the Wind (film), ''Nausicaä of the Valle ...
'' was heavily edited by
New World Pictures New World Pictures (also known as New World Entertainment and New World Communications Group, Inc.) was an American independent production, distribution, and (in its final years as an autonomous entity) multimedia company. It was founded in 197 ...
in the mid-1980s and released as ''Warriors of the Wind''. About one-quarter of the film was cut and its storyline simplified somewhat, distorting the original's ecological and
pacifist Pacifism is the opposition or resistance to war, militarism (including conscription and mandatory military service) or violence. Pacifists generally reject theories of Just War. The word ''pacifism'' was coined by the French peace campaign ...
themes. Additionally, the voice actors and actresses who dubbed the English dialogue were not really informed of the film's plot. Miyazaki and
Studio Ghibli is a Japanese animation studio headquartered in Koganei, Tokyo."Studio Ghibli Collection - Madman Entertainment". ''Studio Ghibli Collection - Madman Entertainment''. Retrieved 2020-12-14. It is best known for its animated feature films, and ha ...
were aware of this editing to the film and were extremely unhappy about it. Miyazaki has since suggested that those who have viewed the edited version should "dismiss it from their minds." As a result of this experience, the studio instituted a "no-cuts" policy of never allowing a foreign company to edit any of its films prior to release in a new market. During the late 1990s and 2000s, Studio Ghibli has allowed its catalog to be dubbed into English by
Walt Disney Pictures Walt Disney Pictures is an American film production company and subsidiary of Walt Disney Studios, which is owned by The Walt Disney Company. The studio is the flagship producer of live-action feature films within the Walt Disney Studios uni ...
, on the condition that no frames were removed or airbrushed, and that the English dialogue was not significantly changed from faithful translations of the Japanese versions. ''
Nausicaä of the Valley of the Wind Nausicaä of the Valley of the Wind may refer to * Nausicaä of the Valley of the Wind (manga), ''Nausicaä of the Valley of the Wind'' (manga), a manga series by Hayao Miyazaki * Nausicaä of the Valley of the Wind (film), ''Nausicaä of the Valle ...
'' was re-released in its unedited form by Disney in 2005. The "no-cuts" policy was highlighted when
Miramax Miramax, LLC, also known as Miramax Films, is an American film and television production and distribution company founded on December 19, 1979, by brothers Harvey and Bob Weinstein, and based in Los Angeles, California. It was initially a leadi ...
co-chairman
Harvey Weinstein Harvey Weinstein (; born March 19, 1952) is an American former film producer and convicted sex offender. He and his brother, Bob Weinstein, co-founded the entertainment company Miramax, which produced several successful independent films inclu ...
suggested editing ''
Princess Mononoke is a 1997 Japanese animated epic historical fantasy film written and directed by Hayao Miyazaki and animated by Studio Ghibli for Tokuma Shoten, Nippon Television Network and Dentsu. The film stars the voices of Yōji Matsuda, Yuriko Ishida ...
'' to make it more marketable and avoid a PG-13 rating. In response, an unnamed Studio Ghibli producer sent him an authentic
katana A is a Japanese sword characterized by a curved, single-edged blade with a circular or squared guard and long grip to accommodate two hands. Developed later than the ''tachi'', it was used by samurai in feudal Japan and worn with the edge fa ...
with a message saying "No cuts." Although Studio Ghibli has not allowed Disney to cut the films themselves, some minor changes to translated dialogue have been permitted, including the removal of references to testicles in the English dub of ''
Pom Poko Pom or POM may refer to: Arts and entertainment * Pom (comics) (1919–2014), a Belgian comic strip writer and artist * Baby Pom, a fictional character in the British television programme ''Fimbles'' * Pom, a character in the video game ''Them's F ...
'', replacing them with the innocuous euphemism "raccoon pouch".


See also

*
Anime industry is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...
*
History of anime The history of anime can be traced back to the start of the 20th century, with the earliest verifiable films dating from 1907.This article, by a German researcher, was first published on January 4, 2013 in ''The Japanese Journal of Animation S ...
*
Re-edited film A re-edited film is a motion picture that has been modified from the manner in which it was showcased in its original theatrical release. Reasons for this type of editing may range from the distributor's demands to accommodating different audience ...
*
Standards & Practices In the United States, Standards and Practices (also referred to as Broadcast Standards and Practices or BS&P for short) is the name traditionally given to the department at a television network which is responsible for the moral, ethical, and leg ...


References


Citations


Books

* Clements, Jonathan and Helen McCarthy (2006). ''The Anime Encyclopedia: A Guide to Japanese Animation since 1917''. Stone Bridge Press. . *


Further reading

*


External links


The Otaku Alliance (Internet Archive)
"...a group of fans dedicated to fighting companies that have treated anime titles unfairly."
Anime' No Editing Zone (Mirror Website)
"...dedicated to promoting the idea that all anime deserves to be brought over to the North American market uncut, unedited, uncensored, and as unaltered as reasonably possible." * An editorial addressing the issues of fan desires in anime localization. {{DEFAULTSORT:Editing Of Anime In American Distribution Anime industry Television censorship in the United States Television censorship in the United Kingdom Adaptation (arts) Dubbing (filmmaking)