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Economic activism involves using
economic power Economic power refers to the ability of countries, businesses or individuals to improve living standards. It increases their ability to make decisions on their own that benefit them. Scholars of international relations also refer to the economic p ...
for change. Both conservative and liberal groups use economic activism to
boycott A boycott is an act of nonviolent, voluntary abstention from a product, person, organization, or country as an expression of protest. It is usually for moral, social, political, or environmental reasons. The purpose of a boycott is to inflict so ...
or
outbid The following is a glossary of terms used in card games. Besides the terms listed here, there are thousands of common and uncommon slang terms. Terms in this glossary should not be game-specific (e.g. specific to Bridge, Hearts, Poker or Rummy), ...
companies and organizations that do not agree with their particular political, religious, or social values. Conversely, it also means purchasing from those companies and organizations that do.


Types of economic activism

Brand activism is the type of activism in which business plays a leading role in the processes of social change. Applying brand activism, businesses show concern for the communities they serve, and their economic, social, and environmental problems, which allows businesses to build sustainable and long-term relationships with the customers and prospects.
Kotler Kotler is a Jewish surname and may refer to : *Rabbi Aharon Kotler was a prominent leader of Orthodox Judaism in Lithuania, and later the United States of America, where he built one of the first and largest yeshivas in the US. *Rabbi Malkiel Kotl ...
and Sarkar defined the phenomenon as an attempt by firms to solve the global problems its future customers and employees care about.
Consumer activism ''See also Brand activism'' Consumer activism is a process by which activists seek to influence the way in which goods or services are produced or delivered. Kozinets and Handelman define it as any social movement that uses society's drive for c ...
is activism on behalf of consumers for
consumer protection Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent busines ...
or by consumers themselves. For instance, activists in the
free produce movement The free-produce movement was an international boycott of goods produced by slave labor. It was used by the abolitionist movement as a non-violent way for individuals, including the disenfranchised, to fight slavery. In this context, ''free'' si ...
of the late 1700s protested against
slavery Slavery and enslavement are both the state and the condition of being a slave—someone forbidden to quit one's service for an enslaver, and who is treated by the enslaver as property. Slavery typically involves slaves being made to perf ...
by boycotting goods produced with slave labor. Today,
vegetarianism Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetarianism m ...
,
veganism Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. D ...
, and
freeganism Freeganism is an ideology of limited participation in the conventional economy and minimal consumption of resources, particularly through recovering wasted goods like food. The word "freegan" is a portmanteau of "free" and "vegan". While vegans ...
are all forms of consumer activism which boycott certain types of products. Other examples of consumer activism include
simple living Simple living refers to practices that promote simplicity in one's lifestyle. Common practices of simple living include reducing the number of possessions one owns, depending less on technology and services, and spending less money. Not only is ...
, a minimalist lifestyle intended to reduce
materialism Materialism is a form of philosophical monism which holds matter to be the fundamental substance in nature, and all things, including mental states and consciousness, are results of material interactions. According to philosophical materialism ...
and
conspicuous consumption In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen co ...
, and
tax resistance Tax resistance is the refusal to pay tax because of opposition to the government that is imposing the tax, or to government policy, or as opposition to taxation in itself. Tax resistance is a form of direct action and, if in violation of the tax ...
, a form of
direct action Direct action originated as a political activist term for economic and political acts in which the actors use their power (e.g. economic or physical) to directly reach certain goals of interest, in contrast to those actions that appeal to oth ...
and
civil disobedience Civil disobedience is the active, professed refusal of a citizen to obey certain laws, demands, orders or commands of a government (or any other authority). By some definitions, civil disobedience has to be nonviolent to be called "civil". Henc ...
in opposition to the government that is imposing the tax, to government policy, or as opposition to taxation in itself.
Shareholder activism A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal owne ...
involves
shareholder A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal ow ...
s using an equity stake in a corporation to put pressure on its
management Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...
. The goals of activist shareholders range from financial (increase of
shareholder value Shareholder value is a business term, sometimes phrased as shareholder value maximization. It became prominent during the 1980s and 1990s along with the management principle value-based management or "managing for value". Definition The term "shar ...
through changes in corporate policy, financing structure, cost cutting, etc.) to non-financial (
disinvestment Disinvestment refers to the use of a concerted economic boycott to pressure a government, industry, or company towards a change in policy, or in the case of governments, even regime change. The term was first used in the 1980s, most commonly in ...
from particular countries, adoption of
environmentally friendly Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that cla ...
policies, etc.).


See also

*
Direct democracy Direct democracy or pure democracy is a form of democracy in which the electorate decides on policy initiatives without elected representatives as proxies. This differs from the majority of currently established democracies, which are represe ...
* Dual power *
General strike A general strike refers to a strike action in which participants cease all economic activity, such as working, to strengthen the bargaining position of a trade union or achieve a common social or political goal. They are organised by large coa ...
*
Greenpeace Greenpeace is an independent global campaigning network, founded in Canada in 1971 by Irving Stowe and Dorothy Stowe, immigrant environmental activists from the United States. Greenpeace states its goal is to "ensure the ability of the Earth to ...
*
Nonviolence Nonviolence is the personal practice of not causing harm to others under any condition. It may come from the belief that hurting people, animals and/or the environment is unnecessary to achieve an outcome and it may refer to a general philosoph ...
*
Tax resistance Tax resistance is the refusal to pay tax because of opposition to the government that is imposing the tax, or to government policy, or as opposition to taxation in itself. Tax resistance is a form of direct action and, if in violation of the tax ...


References

Environmentalism Boycotts Community organizing Activism by issue {{econ-stub