Eataly is a chain of large format/footprint Italian marketplaces (

food halls Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

) comprising a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school. Eataly was founded by Oscar Farinetti, an entrepreneur formerly involved in the consumer electronics business, and collaborates with

Slow Food Slow Food is an organization that promotes local food and traditional cooking. It was founded by Carlo Petrini in Italy in 1986 and has since spread worldwide. Promoted as an alternative to fast food, it strives to preserve traditional and re ...

. Since 1 October 2016, Eataly has been led by Andrea Guerra, the executive chairman.

Origin

In January 2007, Italian businessman Oscar Farinetti opened the first location of Eataly,Kummer, Corby
The Supermarket of the Future
''

The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...

'' (May 2007) converting a closed vermouth factory in the Lingotto district of

Turin Turin ( , Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The ...

. Easily accessible via the Lingotto metro station, the establishment has been described by ''

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'' as a "megastore" that "combines elements of a bustling European open market, a Whole-Foods-style supermarket, a high-end food court and a New Age learning center."Tardi, Alan (24 October 2007
Spacious Food Bazaar in Turin Plans Manhattan Branch
''

'' Farinetti planned early on that additional stores would open elsewhere in Italy and in New York.

Expansion

The first Eataly location in New York City is located in the Toy Center Building near

Madison Square Park Madison Square is a public square formed by the intersection of Fifth Avenue and Broadway at 23rd Street in the New York City borough of Manhattan. The square was named for Founding Father James Madison, fourth President of the United States ...

.Sifton, Sam (19 October 2010
Eataly Offers Italy by the Ounce
''

''Ferretti, Elena (19 October 2010
Inside Mario Batali's "Eataly"
'' Fox News Channel'' It is over in size, and opened with a large amount of press coverage on August 31, 2010.Eataly prende per la gola anche gli americani
'' La Stampa'' (in Italian), August 2, 2010 Mayor Michael Bloomberg attended the opening, praising Eataly for creating 300 new jobs. Two weeks after opening, there were still lines extending down Fifth Avenue to get into the store.Rackl, Lori (15 September 2010
Losing yourself in Eataly: Part learning center/grocery store/eatery, this emporium of Italian fare is Disney World for foodies
, ''

Chicago Sun-Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the ''Chicago ...

''Platt, Adam (3 October 2010
Big Italy: Eataly brings the European-food-hall concept to the States
'' New York (magazine)'' The New York Eataly was originally planned for a smaller space near

Rockefeller Center Rockefeller Center is a large complex consisting of 19 commercial buildings covering between 48th Street and 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco buildings, commissioned by the Rockefeller family, span th ...

.Fabricant, Florence
Eataly Finally Set to Arrive
''

'', February 3, 2009 The chain has additional locations in Italy and a few in

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

.Bain, Jennifer (20 May 2010
Bain: Is Toronto ready for the Eataly phenomenon?: Oscar Farinetti weighs Toronto as a possible site for his Eataly vision
''

Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and pa ...

'' In 2012 Eataly opened in

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

its largest megastore, in the abandoned Air Terminal building near Ostiense Station. There is an Eataly in the Porto Antico area in

Genoa Genoa ( ; it, Genova ; lij, Zêna ). is the capital of the Italian region of Liguria and the sixth-largest city in Italy. In 2015, 594,733 people lived within the city's administrative limits. As of the 2011 Italian census, the Province of ...

. In January 2013, Eataly announced a partnership with MSC Cruises to open two restaurants on MSC Preziosa. Eataly was also added to MSC Divina. On December 2, 2013, Eataly opened a new location at 43 E. Ohio St. in Chicago, on a 63,000-square-foot retail space, making it the largest Eataly in the US. The cost of the Chicago venture is estimated at $20 million. On March 18, 2014, Eataly opened its big 5,000 sqm store in Piazza XXV Aprile in Milan. The founder Oscar Farinetti received the ''America Award'' of the Italy-USA Foundation in 2013. On December 16, 2014, Eataly opened the first store at Zorlu Center in Istanbul. On May 19, 2015, Eataly opened its first store in the southern hemisphere in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

. On November 26, 2015, Eataly opened in

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and Ha ...

, making it the first location in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. In June 2016, it was announced that an Eataly location would open in 2018 at the

Park MGM The Park MGM, formerly Monte Carlo Resort and Casino, is a megaresort hotel and casino on the Las Vegas Strip in Paradise, Nevada, United States. The hotel, with a height of , has 32 floors, including a casino floor with 1,400 slot machines, 60 ...

casino in Las Vegas (formerly the Monte Carlo). Eataly will fill approximately 40,000 square feet on the southern edge of the resort and The Park-facing side will become the main pedestrian entrance into the Park MGM casino. In July 2016, Eataly announced a downtown New York City location at the

World Trade Center World Trade Centers are sites recognized by the World Trade Centers Association. World Trade Center may refer to: Buildings * List of World Trade Centers * World Trade Center (2001–present), a building complex that includes five skyscrapers, a ...

. In November 2016, a 45,000-square-foot Eataly location opened in the

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Prudential Center Prudential Center is a multi-purpose indoor arena in the central business district of Newark, New Jersey. Opened in 2007, it is the home of the New Jersey Devils of the National Hockey League (NHL) and the men's basketball program of Seton Hal ...

, replacing an existing food court after extensive renovations. In October 2017 Eataly Century City location opened at the newly remodeled $1-billion Westfield Century City Mall in Los Angeles County. Covering 67,000 square feet, Eataly L.A. surpassed Eataly Chicago to become the largest Eataly in the United States. On February 17, 2018, Eataly opened its 40th location in Stockholm, Sweden. The operation occupies 32,300 square feet in a former movie theater in the heart of Stockholm's shopping district. In April 2019, Eataly opened its first location in Paris, France. It is located in the center of the French capital in

the Marais The Marais (Le Marais ; "the marsh") is a historic district in Paris, France. Having once been an aristocratic district, it is home to many buildings of historic and architectural importance. It spreads across parts of the 3rd and 4th arr ...

neighborough, between the

Place des Émeutes-de-Stonewall The Place des Émeutes-de-Stonewall is a public square in Paris, France. History For the 50th anniversary of the Stonewall Riots, the City of Paris named a square to pay homage to the riots. The new square was inaugurated by French officials on ...

(Stonewall Riots square) and the rue Sainte-Croix-de-la-Bretonnerie, in

Le Marais The Marais (Le Marais ; "the marsh") is a historic district in Paris, France. Having once been an aristocratic district, it is home to many buildings of historic and architectural importance. It spreads across parts of the 3rd and 4th arr ...

( 4th arrondissement). On November 13, 2019, Eataly opened a 50,000-square-foot store in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

, Canada in the Manulife Centre on Bloor Street. In September 2022, the UK investment firm Investindustrial VII LP became Eataly's main shareholder by acquiring 52% of its shares for 200 million euros.

Name

The name Eataly was coined by Celestino Ciocca, a

brand strategy In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is pe ...

consultant who has worked for

Texas Instruments Texas Instruments Incorporated (TI) is an American technology company headquartered in Dallas, Texas, that designs and manufactures semiconductors and various integrated circuits, which it sells to electronics designers and manufacturers globa ...

as well as

Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewat ...

. He first registered Eataly as a

domain name A domain name is a string that identifies a realm of administrative autonomy, authority or control within the Internet. Domain names are often used to identify services provided through the Internet, such as websites, email services and more. As ...

on February 23, 2000, and as a

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...

in June 2000. Ciocca sold (by his family company) all his rights to the name to Natale Farinetti on February 3, 2004, by public deed ''repertorio n° 96538 – raccolta n° 11510''. Other than the obvious

portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsMario Batali Mario Francesco Batali (born September 19, 1960) is an American chef, writer, and restaurateur. Batali co-owned restaurants in New York City; Las Vegas; Los Angeles; and Newport Beach, California; Boston; Singapore; Westport, Connecticut; and ...

, previously involved with Eataly, is no longer attached to the company following his sexual misconduct allegations. Eataly pulled all products bearing his likeness two days after the allegations surfaced in 2017.

Brand stores

The Eataly store in

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

is owned by MGM Resorts International. Other planned stores include locations in Abu Dhabi,

Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

Johannesburg Johannesburg ( , , ; Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Dem ...

Lausanne , neighboring_municipalities= Bottens, Bretigny-sur-Morrens, Chavannes-près-Renens, Cheseaux-sur-Lausanne, Crissier, Cugy, Écublens, Épalinges, Évian-les-Bains (FR-74), Froideville, Jouxtens-Mézery, Le Mont-sur-Lausanne, Lugrin (FR ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital city, capital and primate city, largest city of Mexico, and the List of North American cities by population, most populous city in North Amer ...

Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

, Sydney, and

Washington, DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan ...

.Polizzi, Daniela (16 November 2016

'' Corriere della Sera''

References

External links

"Exploring Eataly"
(slide show), an

''

'' (October 19, 2010)
Celestino Ciocca – Eataly
* ''Eataly: Contemporary Italian Cooking''. Phaidon Press, 2016. . * Dario Bressanini
Italy a New York

Le Scienze ''Le Scienze'' (''The Sciences'') is an Italian monthly science magazine, It is the Italian edition of'' Scientific American''. History and profile Published monthly since 1968, ''Le Scienze'' was founded by industrial Alberto Mondadori and scie ...

{{Authority control Economy of New York City 2010 establishments in New York City Italian-American cuisine Supermarkets of Italy Retail companies established in 2010 Food halls