Eytys (stylized as EYTYS, and pronounced as "eighties") is a fashion brand based in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

. It was launched in 2013 by Max Schiller and Jonathan Hirschfeld as a unisex sneaker and footwear label. The brand later expanded its genderless direction with a line of

jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...

in 2017, and has since 2019 released full seasonal

ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...

collections.

Collaborations

In 2016, Eytys released a limited-run sneaker together with Swedish rapper

Yung Lean Yung may refer to: * Yung (surname), Chinese surname * Yung Joc, (born Jasiel Robinson in 1983), an American rapper * Yung Wun, (born James Carlton Anderson in 1982), an American rapper * Yung Berg, (born Christian Ward in 1985), an American rapper ...

and artist collective Sad Boys. Following its expansion into clothing, the brand released a joint collection with H&M in 2019 that offered both sneakers and ready-to-wear. A capsule collection made with Japanese fashion designer

Michiko Koshino , born in 1943, is a fashion designer. She has high-end stores in Japan and a restaurant in London. Michiko Koshino was born in Osaka, Japan to Ayako Koshino, her father died fighting during the Second World War. Her two older sisters Hiroko K ...

was also released in 2019, featuring items inspired by 1990s

rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...

culture. The brand has also collaborated with editor and creative director

Luis Venegas Luis Venegas (born March 13, 1979) is a Spanish editor and publisher of five independent, limited edition magazines: ''Fanzine137'', ''EY! Magateen,'' ''Candy, The Printed Dog'' and ''EY! Boy''. He is also a creative director who has worked with lu ...

on his magazine ''EY! Magateen'' for its 2020 and 2021 publications, featuring local models and personalities from

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

and

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. During the early parts of his music career, British-Swedish singer and model

Ecco2K Zak Arogundade Gaterud, better known by his stage name Ecco2K, is a British-Swedish singer, designer, model, director and member of Drain Gang from Hornstull, Stockholm. Known for his experimental and innovative songwriting as well as his androgy ...

also worked as a designer and in-house photo editor at the brand.

References

{{reflist Swedish fashion Clothing brands of Stockholm Swedish brands