''Eyebrows'' is a British

television advertisement A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

launched by

Cadbury plc Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars ...

in 2009 to promote their

Dairy Milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digest solid food. Immune factors and immune-modulating ...

-brand

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

. The advert features two children, a boy (Bradley Ford) and a girl (Georgia Wake), sitting in front of a grey backdrop at a photographer's studio. When the photographer leaves the shot to answer the telephone, the boy presses a button on his watch, at which point "Don't Stop The Rock" by Freestyle begins to play. The children begin to move their eyebrows up and down to the beat of the song. Throughout the song, the children move their heads from to left to right, up and down staring into a number of cameras, as they continue to move their eyebrows. Towards the end of the advert, the girl begins to release air from a pink balloon in time with the music, producing effects similar to

scratching Scratching, sometimes referred to as scrubbing, is a DJ and turntablist technique of moving a vinyl record back and forth on a turntable to produce percussive or rhythmic sounds. A crossfader on a DJ mixer may be used to fade between two record ...

vinyl record A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts nea ...

. The end of the advert displays a bar of Cadbury Dairy Milk Chocolate above the slogan of the campaign: "A Glass and A Half Full of Joy". The advert was written by creative director Nils-Petter Lovgren at Fallon and directed by

Tom Kuntz Tom Kuntz (born July 7, 1972) is an American director and filmmaker who is most known for his unique television commercials and music videos, which either have colorful settings, time-lapse photography or wildly eccentric humans. He has enjoy ...

. It has been reported on in numerous news media and blogs and resulted in many people doing eyebrow dances in

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

videos and parodied in television programmes including ''

The Sunday Night Project ''The Sunday Night Project'' is a British comedy-variety show by Princess Productions that first aired on Channel 4 in February 2005 under the title ''The Friday Night Project''. Originally broadcast on Friday nights, the show moved to Sunday n ...

'', with

Lily Allen Lily Rose Beatrice Allen (born 2 May 1985) is an English singer-songwriter and actress. She is the daughter of actor Keith Allen and film producer Alison Owen. Her music career began in 2005 when she made some of her vocal recordings public ...

playing the part of the boy, while puppet doppelgängers of

Wayne Rooney Wayne Mark Rooney (born 24 October 1985) is an English professional football manager and former player, who is the manager of Major League Soccer club D.C. United in the United States. He spent much of his playing career as a forward while ...

and Sven-Göran Eriksson did their version on an episode of

Setanta Sports Setanta Sports is a sports television company based in Dublin, Ireland broadcasting throughout select Eurasian. The company was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. The company previo ...

' '' Special 1 TV''. ''

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was f ...

'' newspaper reported: "The one-minute film for Cadbury's Dairy Milk chocolate is thought to have been viewed more than four million times on YouTube and similar sites in its first three weeks. It is twice the number of viewings racked up at the same stage by the firm's previous cult clip, in which a

gorilla Gorillas are herbivorous, predominantly ground-dwelling great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or fi ...

plays drums to Phil Collins' "

In the Air Tonight "In the Air Tonight" is the debut solo single by English drummer and singer-songwriter Phil Collins. It was released as the lead single from Collins's debut solo album, ''Face Value'', in January 1981. Collins co-produced "In the Air Tonight" w ...

"."The Daily Telegraph:Dancing eyebrows advert for Cadbury's becomes a hit
/ref> The advert is part of an advertising campaign from Cadbury to promote Dairy Milk including the previously mentioned gorilla advert and one of trucks drag racing down an airport runway.

Accolades

References

{{reflist

External links

Official YouTube video by Glassandahalffull Productions.The Guardian: Chocolate in adlandBBC News: Do the eyebrows have it?
2009 works 2009 in British television 2000s television commercials British television commercials