EyeSee is an American behavioral research (market research) company operating globally. EyeSee operates in the

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Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...

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Ghent Ghent ( nl, Gent ; french: Gand ; traditional English: Gaunt) is a city and a municipality in the Flemish Region of Belgium. It is the capital and largest city of the East Flanders province, and the third largest in the country, exceeded in ...

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Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

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London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

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Serbia Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...

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Belgrade Belgrade ( , ;, ; Names of European cities in different languages: B, names in other languages) is the Capital city, capital and List of cities in Serbia, largest city in Serbia. It is located at the confluence of the Sava and Danube rivers a ...

Technology

Eye tracking technology enables following the gaze, while people look at stimuli on the screen, to know what areas are seen, in what order and for how long. The outcomes of eye tracking are heat maps (visual representation of aggregated attention), areas of interest and gaze plots (viewing order). Facial coding technology detects facial expressions and can register 7 basic emotions: happiness, surprise, confusion, disgust, fear, sadness and neutrality. Facial muscle movements are spontaneous, which makes facial coding an objective method for understanding emotional reactions. An alternative (or complementary) technology that is a UX (user experience) platform that can register navigation patterns and clicks.

History

EyeSee was founded in 2012 by Olivier Tilleuil who is currently the company’s

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

, and plays an active role in the company.

Recognition

The same year EyeSee won Bizidee – the biggest entrepreneurship competition in Belgium. The company was one of the Top 10 Flemish technology businesses of the future according to De Standaard. In 2014, Olivier Tilleuil won the ‘BRAVE’ Award at 2014 BAQMaR Conference, organized by the Belgian Association for Quali and Quanti Research. In May 2015, the company won Global Mobile Innovator CompetitionDegrande,Geert (May 20, 2015
“Gents bedrijf wint wereldwijde innovatiewedstrijd in New York”MadeInOostvlaanderen.be
Retrieved September 25, 2015. in NYC .

References

{{reflist, 30em Market research organizations Marketing Companies based in Ghent