EyeGuide, Inc. is an American computer software and hardware company, located in
Lubbock
Lubbock ( )
is the List of cities in Texas by population, 10th-most populous city in the U.S. state of Texas and the county seat, seat of government of Lubbock County, Texas, Lubbock County. With a population of 260,993 in 2021, the city is also ...
,
Texas
Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
, that currently designs and sells eye-controlled technologies for research and related markets. Previously, EyeGuide made the EyeGuide Tracker, an affordable and effective eye tracking device compatible for lab use. Following the success of the EyeGuide Tracker, the firm set out to make its tracker fully mobile: the EyeGuide Mobile Tracker.
EyeGuide or "EG" for short was developed so users can take the core EyeGuide technology and integrate it into other products such as football and military helmets, glasses, video game accessories, and medical equipment. In a first-person shooter game, for example, as the player's head moves, the avatar would move correspondingly on the screen—up, down, or side to side. As the player looks at a target, the avatar would focus in precisely on that target, resulting in faster, more natural, immersive game play. It is an intended stepping stone for
augmented reality
Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory Modality (human–computer interaction), modalities, including visual, Hearing, auditory, hap ...
applications visualized and controlled directly via the eyes.
The company was founded in 2010 by Dr. Brian Still at
Texas Tech University
Texas Tech University (Texas Tech, Tech, or TTU) is a public research university in Lubbock, Texas. Established on , and called Texas Technological College until 1969, it is the main institution of the five-institution Texas Tech University Sy ...
. EyeGuide was developed as an affordable alternative to other eye trackers for the Texas Tech University’s usability lab.
EyeGuide was selected in 2013 to be a finalist in the
SXSW
South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, ...
Interactive Accelerator Competition.
References
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External links Official website
Companies based in Lubbock, Texas