EyeGuide, Inc. is an American computer software and hardware company, located in

Lubbock Lubbock ( ) is the 10th-most populous city in the U.S. state of Texas and the seat of government of Lubbock County. With a population of 260,993 in 2021, the city is also the 85th-most populous in the United States. The city is in the northwe ...

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, that currently designs and sells eye-controlled technologies for research and related markets. Previously, EyeGuide made the EyeGuide Tracker, an affordable and effective eye tracking device compatible for lab use. Following the success of the EyeGuide Tracker, the firm set out to make its tracker fully mobile: the EyeGuide Mobile Tracker. EyeGuide or "EG" for short was developed so users can take the core EyeGuide technology and integrate it into other products such as football and military helmets, glasses, video game accessories, and medical equipment. In a first-person shooter game, for example, as the player's head moves, the avatar would move correspondingly on the screen—up, down, or side to side. As the player looks at a target, the avatar would focus in precisely on that target, resulting in faster, more natural, immersive game play. It is an intended stepping stone for

augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be de ...

applications visualized and controlled directly via the eyes. The company was founded in 2010 by Dr. Brian Still at

Texas Tech University Texas Tech University (Texas Tech, Tech, or TTU) is a public research university in Lubbock, Texas. Established on , and called Texas Technological College until 1969, it is the main institution of the five-institution Texas Tech University Sys ...

. EyeGuide was developed as an affordable alternative to other eye trackers for the Texas Tech University’s usability lab. EyeGuide was selected in 2013 to be a finalist in the

SXSW South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Te ...

Interactive Accelerator Competition.

References

{{Reflist

External links

Official website
Companies based in Lubbock, Texas