Extra Strong Mints is a brand name of
mints produced in the
United Kingdom
History
The brand was first made in 1935. Trebor was sold to Cadbury in 1989.
Promotion
In March 1988, the brand gave a £250,000 sponsorship to the
England national football team, over three years.
In April 2015, a new series of adverts for the mints (the first in over ten years) was produced by
Wieden+Kennedy London.
Production
They are produced in the north of Sheffield by
Trebor, part of
Cadbury
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...
.
Trebor makes around 35 million packs a year at Sheffield.
References
{{reflist
External links
Trebor story
Breath mints
British confectionery
Cadbury brands
Economy of Sheffield
History of Sheffield
Products introduced in 1935