Extra was a retail store chain in the German

food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

sector that belonged to the

REWE Group The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. The name REWE comes from Revisionsverband der Westkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association". The mos ...

since July 1, 2008. The company was formerly part of

Metro Group Metro AG is a German multinational company based in Düsseldorf which operates business membership only cash and carry stores primarily under the Metro brand. Until 2020 it was also active in general retail business through Real division, wh ...

Company history

The first extra store was opened by the Schaper-Group in

Düren Düren (; ripuarian: Düre) is a town in North Rhine-Westphalia, Germany, between Aachen and Cologne on the river Rur. History Roman era The area of Düren was part of Gallia Belgica, more specifically the territory of the Eburones, a people ...

in 1970. In the early years, the main part of the branch network was in Lower Saxony and North Rhine Westphalia. extra was integrated into the Asko-Group in 1987, which in turn has been part of Metro Group since 1986. The two sales lines real,- and extra had been merged by Metro Group in 2004, though they continued to appear as two separate brands in the market. The Metro Group sold Extra to the REWE Group on 1. July 2008. The brand name Extra was announced to be phased out in 2009 and the stores renamed REWE. The franchise markets Comet and Bolle that belong to Extra kept their names initially. To facilitate the sale of Extra, the Metro Group split the two companies Real,- and Extra. The entity's name was then changed to ''extra Objektgesellschaft mbH''. After the sale of extra, the "TiP" products disappear from the markets and are replaced by "Ja!", "REWE" and "REWE Bio" products, the marchandises of the REWE Group.

Products on offer

Food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

Clothes Clothing (also known as clothes, apparel, and attire) are items worn on the human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials ...

Crockery Tableware is any dish or dishware used for setting a table, serving food, and dining. It includes cutlery, glassware, serving dishes, and other items for practical as well as decorative purposes. The quality, nature, variety and number of obj ...

Electrical equipment Electric(al) devices are devices that functionally rely on electric energy ( AC or DC) to drive their core parts (electric motors, transformers, lighting, rechargeable batteries, control electronics). They can be contrasted with traditional mech ...

Toys A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...

1000

commodities In economics, a commodity is an economic good, usually a resource, that has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them. The price of a comm ...

were sold under the private labels ''Ja!'' ''REWE'' and ''REWE Bio''. These

come from the REWE Group

Locations

Extra stores were found in towns with more than 8000 inhabitants. They were located centrally and offered convenient parking facilities. The 252 stores were in

Northrhine-Westphalia North Rhine-Westphalia (german: Nordrhein-Westfalen, ; li, Noordrien-Wesfale ; nds, Noordrhien-Westfalen; ksh, Noodrhing-Wäßßfaale), commonly shortened to NRW (), is a state (''Land'') in Western Germany. With more than 18 million inhabi ...

Rhineland-Palatinate Rhineland-Palatinate ( , ; german: link=no, Rheinland-Pfalz ; lb, Rheinland-Pfalz ; pfl, Rhoilond-Palz) is a western state of Germany. It covers and has about 4.05 million residents. It is the ninth largest and sixth most populous of the ...

Lower Saxony Lower Saxony (german: Niedersachsen ; nds, Neddersassen; stq, Läichsaksen) is a German state (') in northwestern Germany. It is the second-largest state by land area, with , and fourth-largest in population (8 million in 2021) among the 16 ...

and

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

and measured about 2000–3000 m². Smaller stores were 800–1000 m² and usually belonged to ''extra Franchise'' (Comet and Bolle). These franchise stores were delivered by Extra, but their brands were not presented jointly to the market. Separate slogans were used and their own leaflets distributed.

Self scanning terminals

Besides the regular cash registers, Extra launched '' Self scanning terminals'' in 2007. At four terminals, customers scanned their purchases themselves and put them into a plastic bag. The weight of the commodities was scanned to avoid fraud. A sale assistant controlled the operations on a computer. If there was a customer who wanted to buy

alcohol Alcohol most commonly refers to: * Alcohol (chemistry), an organic compound in which a hydroxyl group is bound to a carbon atom * Alcohol (drug), an intoxicant found in alcoholic drinks Alcohol may also refer to: Chemicals * Ethanol, one of sev ...

cigarettes A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the oppo ...

, the assistant verified the age of the person. An

alarm fuse An alarm device is a mechanism that gives an audible, visual or other kind of alarm signal to alert someone to a problem or condition that requires urgent attention. Alphabetical musical instruments Etymology The word ''alarm'' comes from the ...

would stop thieves. After the sale of Extra, these terminals disappeared from the markets and were replaced by "normal" cash registers.

Links

Official Website
(2005 link, archived by the Wayback Machine)
Official Website
(2021 link, now redirects to Sparstrom.de) {{DEFAULTSORT:Extra (Supermarket) Retail companies established in 1970 Supermarkets of Germany Defunct supermarkets of Germany