Extra is a

Norwegian Norwegian, Norwayan, or Norsk may refer to: *Something of, from, or related to Norway, a country in northwestern Europe * Norwegians, both a nation and an ethnic group native to Norway * Demographics of Norway *The Norwegian language, including ...

discount

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

chain of 535 stores as of 2021. It is part of the

Coop Norge Coop Norge SA is a Norwegian cooperative. It is owned by 117 local cooperatives with approximately 2 million members. The company has its headquarters in Oslo. History The first cooperative store in Norway was opened in the 1850s and, on 27 Ju ...

cooperative and was until late 2015 named Coop Extra. The chain markets itself as being low-cost while maintaining large stores with a wide selection of items. The chain director of Extra is Daniel Kyrre Pedersen. Coop Extra was established in 2006, with its first store opening on 15 September in

Halden Halden (), between 1665 and 1928 known as Fredrikshald, is both a town and a municipality in Viken county, Norway. The municipality borders Sarpsborg to the northwest, Rakkestad to the north and Aremark to the east, as well as the Swedish mun ...

. The chain expanded rapidly, much of it by rebranding other Coop stores such as Coop Prix. Many

Rimi Rimi may refer to: * Rimi, Nepal, a village development committee * Rimi, Nigeria, a Local Government Area of Katsina State * Rimi (Norway), a Norwegian grocery store chain * Rimi Baltic, a Baltic retail chain * Rimi, another name for aurochs, an ...

and ICA stores were rebranded to Extra in 2015 when Coop Norge bought up most of

ICA AB ICA Gruppen AB (publ) (; "ICA Group"; from ''Inköpscentralernas aktiebolag'', ) (formerly Hakon Invest AB) is a Swedish retailer franchise with a focus on food and health. The group also owns a bank, real estate division and a pharmacy chain. T ...

's Norwegian operations. The chain competes mainly on offering lower prices. A price test by VG in 2015 found Extra to be the cheapest chain in Norway overall, albeit only trivially less than

REMA 1000 REMA 1000 (Bokmål: Rema tusen) is a multinational no-frills soft-discount grocery chain owned entirely by the Reitan Group (Reitangruppen). REMA is a short for ' (Reitan Food), referring to Odd Reitan (founder of the company). ''1000'' refer ...

. The chain har its own low price brand, called Xtra, which always is the cheapest alternative.

References

External links

Extra
Official website Supermarkets of Norway Retail companies established in 2006 2006 establishments in Norway {{Retail-company-stub