Expo Milan

Expo 2015 was a World Expo hosted by Milan, Italy. It opened on May 1 at 10:00 CEST and closed on October 31. Milan hosted an exposition for the second time; the first was the 1906 Milan International.

The Bureau International des Expositions (BIE) general assembly in Paris decided in favour of Milan on March 31, 2008. On November 23, 2010, the event was announced by the BIE. Expo 2015's theme was "Feeding the Planet, Energy for Life".

Themes

Expo 2015's theme was "Feeding the Planet, Energy for Life", encompassing technology, innovation, culture, traditions and creativity and how they relate to food and diet. The exposition developed themes introduced in earlier expos (such as water at Expo 2008 in Zaragoza) in light of new global scenarios and emerging issues, focusing on the right to healthy, secure and sufficient food for the world's inhabitants. Futuristic concerns about food security are compounded by forecasts of increasing uncertainty about the quantity of food which will be available globally. The exposition had seven sub-themes:
* Science for food safety, security and quality
* Innovation in the agro-food supply chain
* Technology for agriculture and biodiversity
* Dietary education
* Solidarity and cooperation on food
* Food for better lifestyles
* Food in the world's cultures and ethnic groups

Site

The Expo 2015 site is about northwest of Milan, in the municipalities of Rho and Pero, and covers an area of . It is adjacent to the Fiera Milano fairgrounds, designed by Massimiliano Fuksas, which may be considered the cornerstone of the area's urban redevelopment. It had long been an industrial zone before its conversion to logistical and municipal services and agriculture. The fairgrounds and the Expo site were connected by a pedestrian bridge adjacent to the Rho-Pero high-speed rail station. Originally-planned bicycle paths were never constructed, and several motorways were built (or expanded) to allow access to the site.

The area is oblong in shape with an overall length of nearly , suggesting a boulevard along which the pavilions would be located. The design of pools and waterways in and around the Expo area was an element of primary importance.

Initial plan

The initial plan had the following elements:
*50 percent of the area occupied by pavilions, 35 percent dedicated to space around each pavilion and the remaining 15 percent a green perimeter around the site
*Piazza Italia and Piazza Expo at either end of the main boulevard, the former dominated by the Italy pavilion and flanked by a second square (Piazza delle Regioni)
*A large, artificial lake surrounded by the 20 pavilions representing the Italian regions
*A 12,000-seat amphitheatre covering and a 6,000-seat, auditorium
*Country pavilions in three sizes, depending on the financial resources of the participating country
*Three pavilions dedicated to geographic areas: Asia, Africa and Latin America and the Caribbean

A service area was planned near the main Expo site with hotels, parking facilities, stores, a convention centre, green areas, a business centre available to Expo participants and a Expo Village to house staff, volunteers and security and administrative personnel.

The following thematic pavilions were also planned:
*''What the World Eats'': At the base of the Expo tower and in the pedestrian bridge connecting the Rho-Pero fairgrounds to the expo site
*''Science and Conscience''
*''Tales of Land, Air and Water''
*''The Food Spiral''
*''The Right to Eat Well''
*''In the Realm of the Senses'', in Piazza Italia
*''Equilibrium''
*''The Art of Food''

Concept

Expo 2015's concept was presented on September 8, 2009. It was designed by a committee of four architects: Stefano Boeri, Richard Burdett, Mark Rylander and Jacques Herzog.

The main idea was to trace two avenues (a main and a secondary avenue), representing the ancient Roman layout of a '' cardo'' and a ''decumanus''. The initial idea of a "classical" site composed of avenues and pavilions was replaced by the idea of a "light" Expo composed of exhibition areas arranged across the main boulevard. The exhibition areas, identical for each country, recreated the typical food cycle of each nation from production to consumption. The centre of the avenue was occupied by a table in front of the country pavilions extending the length of the site, where visitors could sample foods produced in each country's pavilion. The area would be covered by large, tent-like structures to convey the idea of a global marketplace.

A second idea was to build large greenhouses on the site to reproduce the earth's principal biomes. These would be thematic pavilions for the cultivation and production of basic foodstuffs used in the individual country pavilions. Each country would have a dedicated greenhouse in its exhibition area. In this version of the site, water remained an important element but was shifted toward the exterior as a large, navigable canal surrounding the site. A large lake was also included in the design. Additional elements included a large, excavated amphitheatre and a hill, one at each end of the boulevard; expo village facilities across the encircling canal from the site, and redevelopment of the post-office building as a centre for sustainable development.

Master plan

The master plan for Expo 2015, coordinated by Stefano Boeri, was delivered to the BIE during its April 30, 2010 registration ceremony in Paris. Changes included:
*Each exhibiting country could rent areas ranging from .
*Buildable areas were reduced to 30 percent of the area assigned to each exhibitor.
*The large, but not navigable, canal around the area is maintained;
*The tent roofing remained only along the axes of the ''cardo'' and the ''decumanus''.
*Greenhouses would be in a zone.
*The circular canal became a theatre on the water, with a central stage.
*The green hill opposite the amphitheatre would be built of earth from the amphitheatre excavation.
*An auditorium was included.

Participants

Expo participants included 145 countries, three international organizations and several civil society organizations, corporations and non-governmental organizations (NGOs). Participants were hosted in individual or grouped pavilions.

Countries

Each participating country was hosted in a self-constructed pavilion and included on the Expo website. Some countries, such as Belarus, Belgium, Israel and
Germany, created external websites. As part of a reciprocity protocol with Expo 2010 in Shanghai, on December 8, 2008, China was the first country to formalise its participation in Expo 2015. The first country outside the reciprocity protocol to confirm its participation was Switzerland, on February 3, 2011. As in other years, during the Expo visitors could purchase a passport which could be stamped.

Two major countries which did not participate were Australia and Canada, who withdrew despite participating in the previous Expo in Shanghai, citing budgetary restrictions.

The following countries participated:

* Islamic Republic of Afghanistan
* Albania
* Algeria
* Angola
* Argentina
* Armenia
* Austria
* Azerbaijan
* Bahrain
* Bangladesh
* Belarus
* Belgium
* Benin
* Bolivia
* Bosnia and Herzegovina
* Brazil
* Brunei
* Burundi
* Cambodia
* Cameroon
* Cape Verde
* Central African Republic
* Chile
* China
* Colombia
* Comoros
* Republic of the Congo
* Croatia
* Cuba
* Czech Republic
* Democratic Republic of the Congo
* Djibouti
* Dominica
* Dominican Republic
* Ecuador
* Egypt
* El Salvador
* Equatorial Guinea
* Eritrea
* Estonia
* Ethiopia
* France
* Gabon
* Gambia
* Georgia
* Germany
* Ghana
* Greece
* Grenada
* Guatemala
* Guinea
* Guinea-Bissau
* Haiti
* Holy See
* Honduras
* Hungary
* India
* Indonesia
* Iran
* Ireland
* Israel
* Italy
* Ivory Coast
* Japan
* Kazakhstan
* Kenya
* Kuwait
* Kyrgyzstan
* Laos
* Lebanon
* Lithuania
* Madagascar
* Malaysia
* Maldives
* Malta
* Mauritania
* Mexico
* Moldova
* Monaco
* Montenegro
* Morocco
* Mozambique
* Nepal
* Netherlands
* North Korea
* Oman
* Poland
* Qatar
* Romania
* Russia
* Rwanda
* San Marino
* São Tomé and Príncipe
* Senegal
* Serbia
* Sierra Leone
* Slovakia
* Slovenia
* Somalia
* South Korea (as Republic of Korea)
* Spain
* Sri Lanka
* Switzerland
* Tanzania
* Thailand
* Timor-Leste
* Togo
* Tunisia
* Turkey
* Turkmenistan
* Uganda
* United Arab Emirates
* United Kingdom
* United States
* Uruguay
* Uzbekistan
* Vanuatu
* Venezuela
* Vietnam
* Yemen
* Zambia
* Zimbabwe

Nongovernmental organizations

* ActionAid
* Cesvi
* Amity University
* Andrea Bocelli Foundation
* Caritas Internationalis
* Cibus-Federalimentare
* Don Bosco Network
* Fairtrade International
* Fondazione Triulza
* KIP International School
* Lions Clubs International
* National Observatory for Women's Health
* Oxfam International
* Save the Children
* Venerable Factory of the Duomo of Milan
* WAA-AMIA/CONAF
* World Wide Fund for Nature

International organizations

* CERN
* European Union
* United Nations

Companies

* China Corporate United Pavilion
* Coca-Cola
* Joomoo
* New Holland Agriculture
* Vanke

Agreements

In preparation for Expo 2015, the City of Milan signed coordination agreements with other cities in Italy and Europe focusing on tourism, culture and infrastructure.
Agreements were also signed with other countries for the development of projects associated with food and education.

Partners

Official partners

* Alitalia, Etihad Airways: airlines
* BolognaFiere: operations
* Came: automation, management and access control of visitors
* Cisco: IP network and solutions
* Coca-Cola: soft drinks
* Eni: sustainability initiatives in African countries
* Eutelsat: satellite
* Excelsior Milano: T-shirts and gadgets
* Ferrero SpA: confectionery specialties
* Franciacorta DOCG: sparking wine
* Fiera Milano: operations
* Illy: Italian coffee
* Huiyuan Juice: fruit juice
* McDonald's: fast food
* MSC: cruises
* OVS Industry: T-shirts and gadgets
* Technogym: wellness and sport
* Trenitalia: rail carrier
* Sicily: Regione Siciliana managing the Bio-Mediterraneum Cluster

Media partners

* Canon: photography
* Rai: television

Global partners

* Accenture: system integration
* Allianz: visitor assistance
* CNH Industrial: agriculture
* Enel: smart energy and lighting
* Fiat-Chrysler: sustainable mobility
* Finmeccanica ( Selex ES): Safe City and Main Operation Centre
* Intesa Sanpaolo: banking
* Samsung: entertainment
* Telecom Italia: integrated connectivity and services

Premium partners

* Coop: food distribution

Other partners

* Algida ( Unilever): gelato
* Birrificio Angelo Poretti: beer
* Eataly: Italian food
* Gewiss: lighting
* Granarolo: milk products
* Lavazza: coffee
* Martini: drinks
* San Pellegrino: mineral water
* Swatch: official timekeeper

Controversy

Expo 2015's opening on May 1 was met with protests by a black bloc of anti-austerity activists, with police using tear gas. Although Vatican City invested €3 million in its pavilion before Pope Francis' election, he said that it was good for the church to be involved in causes which fight hunger and promote clean energy but too much money was wasted on the Expo by the Vatican.

Italian analysts like Daniela Danna have analysed the massive cost overruns for the project, the inflated prices paid for the land (with conflict of interest, the sellers and buyers sometimes being the same), poor worker contracts, the presence of large multinationals, the pouring of huge amounts of cement on the site, pushing through three new road projects that had previously been blocked (one outer bypass, the TEEM A58 cost €1.7 billion or US$2bn for 30 km, dubbed the most expensive highway in Europe), an abortive scenic canal network that was left incomplete, and the failure to find a buyer for the site after the event. She says protest in Milan and across Italy was inevitable, because "organizing circuses is politically risky when bread is hard to come by".

Food

Several unusual (or unique) food choices were offered during the exposition, some normally not permitted in Italy. At Zimbabwe's pavilion, visitors could try burgers made from crocodile, zebra or python (named "crocoburger", "zebraburger" and "savanaburger" by their creator, consul Georges El Badaoui). The pavilion's food was some of the expo's most innovative and extravagant. At the Japanese pavilion during the expo, European regulations were relaxed and it was possible to taste sashimi from pufferfish (fugu). In the Future Food District were packs of canned insects, common in Southeast Asia but prohibited in the European Union. Italian chef Massimo Bottura and international colleagues created the Refettorio Ambrosiano, a gourmet soup kitchen using waste food from the fair.

Verybello.it

verybello.it was the Italian website for the Expo 2015. The website was launched in January 2015. Its early version has attracted criticism for omitting Sicily from the map of Italy, and for having only the Italian language version present. Website design and name have also been criticized.

The website, as accessed in late March 2015, had an English version, and an expanded map including Sicily.

Sport

World Cup Expo, a football tournament of mixed teams composed of workers from individual pavilions (or clusters), was held during the event.Pagina Facebook dei mondiali di Expo
/ref>

Mascot

The mascot was Foody was a salad-like character, inspired by the work of Giuseppe Arcimboldo and is composed of eleven different foods, each of which forms a separate mascot, including Chicca the pomegranate. It was designed by Disney Italia.

Pavilions

File:Expo 2015 - Pavilions - Argentina (17356519025).jpg, Argentina
File:Expo Milano 2015 - Azerbaidjan pavilion.jpg, Azerbaijan
File:Expo Milano 2015, Pavilion of China.jpg, China
File:Expo Milano 2015 - Czech Rep.jpg, Czech Republic
File:Expo Milano 2015 - Pavilion of France entrance.jpg, France
File:Expo Milano 2015 - Pavilion of Germany.jpg, Germany
File:Expo2015-HolySee-Pavilion.jpg, Holy See
File:Expo Milano 2015 - Pavilion of Indonesia.jpg, Indonesia
File:Expo 2015 - Pavilions - Israel (16754245334).jpg, Israel
File:Expo Milano 2015 - Pavilion of Japan.jpg, Japan
File:Expo Milano 2015 - Lituania.jpg, Lithuania
File:Expo Milano 2015 - Pavilion of Malaysia.jpg, Malaysia
File:Expo Milano 2015 - Mexico.jpg, Mexico
File:Expo Milano 2015 - Pavilion of Morocco.jpg, Morocco
File:Expo Milano 2015 - Pavilion of Netherlands.jpg, Netherlands
File:Expo Milano 2015 - Pavilion of Oman.jpg, Oman
File:Expo Milano 2015 - Pavilion of Poland.jpg, Poland
File:Expo Milano 2015 - Pavilion of Romania.jpg, Romania
File:Expo 2015 - My experience - Lisa Cortesi (20547568531).jpg, Russia
File:Expo Milano 2015. South Korea Pavilion.jpg, South Korea
File:Expo Milano 2015 - Spain.jpg, Spain
File:I Expo 2015 Milan Sudan Pavillon.JPG, Sudan
File:Expo Milano 2015 - Thailand.jpg, Thailand
File:Expo Milano 2015 - Great Bretain.jpg, United Kingdom
File:Expo 2015 - Pavilions - USA (17376437661).jpg, United States
File:Expo Milano 2015 - Vietnam.jpg, Vietnam

See also

*Jellyfish Barge
* Nemo’s Garden (Noli)

References

External links

*

Official website of the BIE



News on Expo 2015 and on the city of Milan

EXPO 2015 İzmir Film


* ttp://www.expomuseum.com/2015/ ExpoMuseum's Expo 2015 Page
*

BLOG Expo 2015 Milano – News & Expo History

Rai Expo official multilanguage site, a library of about 1000 videos exploring and explaining "Expo di Milano 2015" theme


Photo gallery made by a UNESCO photographer

Colombia Pavillon Video and Photo gallery

Website

A screenshot of the early version of the site, omitting Sicily

{{Authority control

2015 in Europe
2015 in Italy
2010s in Milan
World's fairs in Milan
Tourist attractions in Milan