The Expo 2010 emblem was the official emblem used during the
2010 Shanghai World Expo
Expo 2010, officially the Expo 2010 Shanghai China, was held on both banks of the Huangpu River in Shanghai, China, from 1 May to 31 October 2010. It was a major World Expo registered by the Bureau International des Expositions (BIE), in the tr ...
.
Description
The emblem depicts a stylised image of three people representing the concept of you, me and him/her. The three people are holding hands which symbolises the family of mankind. The overall form was inspired by the
Chinese character
Chinese characters () are logograms developed for the writing of Chinese. In addition, they have been adapted to write other East Asian languages, and remain a key component of the Japanese writing system where they are known as ''kanj ...
"世" ("shi", meaning the world) which represents the ideals for a truly global scale event in the
World Expo
A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...
(世博会 in Chinese). The emblem is designed with a calligraphic quality representing
Chinese culture
Chinese culture () is one of the world's oldest cultures, originating thousands of years ago. The culture prevails across a large geographical region in East Asia and is extremely diverse and varying, with customs and traditions varying grea ...
. The organisers also wanted the Expo to showcase the diverse urban cultures of the world. The predominantly green colour represents the world and the balance of the natural world. It highlights that sustainable development in the future is a pivotal part of the Expo's theme "Better City Better Life". In the emblem, the word "shi" is connected to the styled
Arabic numerals 2010. The typeface of the emblem reads "Expo 2010 Shanghai China".
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Designer
The designer of the emblem is 34-year-old Shao Honggeng. He said ''"I hope that the quintessence of Chinese calligraphic representation will express the World Expo's philosophy of "understanding, communication, togetherness and cooperation"''.
Expo 2010 Volunteer emblem
The official Volunteer emblem consists of a coloured ribbon arranged in the shape of the letter
V (for Volunteer) as well as the Chinese character for heart (心). It also appears to make an outline of the shape of a
dove
Columbidae () is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with short necks and short slender bills that in some species feature fleshy ceres. They primarily ...
, symbolising friendship and peace. The logo represents the spirit of volunteering and community.
See also
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Expo 2010
Expo 2010, officially the Expo 2010 Shanghai China, was held on both banks of the Huangpu River in Shanghai, China, from 1 May to 31 October 2010. It was a major World Expo registered by the Bureau International des Expositions (BIE), in the t ...
References
{{Expo 2010
Expo 2010