Hitwise is a division of

Connexity In mathematics, a relation on a set is called connected or total if it relates (or "compares") all pairs of elements of the set in one direction or the other while it is called strongly connected if it relates pairs of elements. As described i ...

, that measures behavior across desktop, tablet and smartphone devices. Hitwise provides marketers with online insights to help them understand, track and grow market share. Using Hitwise, marketers can define, understand and target audiences to optimize their multi-channel marketing campaigns. Hitwise enables users to not only understand how traffic moves between websites and industries, but also who the audiences are behind that traffic. Hitwise can identify who these audiences are, both on and offline, to provide a complete 360 real time view of the consumer. The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website

market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...

. Hitwise helps companies optimize marketing efforts and improve the effectiveness of search, display, affiliate, mobile, email and social-media marketing campaigns. In 2006 Hitwise was valued at £180m and was subsequently acquired by

Experian Experian is an American–Irish multinational data analytics and consumer credit reporting company. Experian collects and aggregates information on over 1 billion people and businesses including 235 million individual U.S. consumers and more t ...

for $240m on 19 April 2007. In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined worth $47 Million on 14 December 2015.

History

Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow. Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000. It launched the "competitive intelligence" service in 2000; a service that allows subscription access to Hitwise's reports. In 2001 Hitwise launched in New Zealand, Hong Kong, United Kingdom and Singapore. In 2003 Hitwise launched in the United States. In 2006 Hitwise purchased

HitDynamics HitDynamics is a provider of web analytics software allowing website owners to track the traffic to their sites and ascertain which traffic sources deliver conversions to sales. The company was founded by internet entrepreneur Max Polyakov in J ...

, a bid management and

web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool fo ...

platform. In 2009 Hitwise launched in Canada and Brazil. In 2010 Hitwise launched in France and India.

Acquisitions

*Hitwise was acquired by

in 2007. *Hitwise was acquired by Connexity in 2015. *Hitwise closed in 2020.

Company ranking

*In 2002 Hitwise was ranked 5th in the

Deloitte Fast 50 The Deloitte Technology Fast 500 Awards are run and moderated by international professional services group Deloitte Touche Tohmatsu Limited. They recognize the 500 fastest-growing technology companies in regions around the world. Winners include ...

in Australia. *In 2004 Hitwise was ranked 6th fastest in the

. *In 2008 Hitwise was ranked #37 on the

Honomichl Top 50 The AMA Gold Report Top 50, formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the American Marketing Association maga ...

list of US Market Research Firms.

Awards

* 2003: Australian Entrepreneur of the Year Awards Finalist – Adrian Giles (founder) * 2004: UK Revolution Awards – Winner Most Innovative UK Digital Business * 2002–2006:

References

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External links