Exoticisation
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Exoticism (from "exotic") is a trend in
European art The art of Europe, or Western art, encompasses the history of visual art in Europe. European prehistoric art started as mobile Upper Paleolithic rock and cave painting and petroglyph art and was characteristic of the period between the Paleo ...
and
design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
, whereby artists became fascinated with ideas and styles from distant regions and drew inspiration from them. This often involved surrounding foreign cultures with mystique and fantasy which owed more to European culture than to the exotic cultures themselves: this process of glamorisation and stereotyping is called " exoticisation".


History of exoticism

The word "exotic" is rooted in the Greek word ''exo'' ("outside") and means, literally, "from outside". It was coined during Europe's Age of Discovery, when "outside" seemed to grow larger each day, as Western ships sailed the world and dropped anchor off other continents. The first definition of "exotic" in most modern dictionaries is "foreign", but while all things exotic are foreign, not everything foreign is exotic. Since there is no outside without an inside, the foreign only becomes exotic when imported – brought from the outside in. From the early 17th century, "exotic" has denoted enticing strangeness – or, as one modern dictionary puts it, "the charm or fascination of the unfamiliar". First stimulated by Eastern trade in the 16th and 17th centuries, interest in non-western (particularly Oriental, i.e. Middle Eastern or Asian) art by Europeans became more and more popular with the rise of
European colonialism The historical phenomenon of colonization is one that stretches around the globe and across time. Ancient and medieval colonialism was practiced by the Phoenicians, the Greeks, the Turks, and the Arabs. Colonialism in the modern sense began w ...
. The influences of Exoticism can be seen through numerous genres of this period, notably in music, painting, and decorative art. In music, exoticism is a genre in which the patterns, notes, or instrumentation are designed to feel like the audience is in exotic places or old times (e.g.,
Ravel Joseph Maurice Ravel (7 March 1875 – 28 December 1937) was a French composer, pianist and conductor. He is often associated with Impressionism along with his elder contemporary Claude Debussy, although both composers rejected the term. In ...
's ''
Daphnis et Chloé ''Daphnis et Chloé'' is a 1912 ''symphonie chorégraphique'', or choreographic symphony, for orchestra and wordless chorus by Maurice Ravel. It is in three main sections, or ''parties'', and a dozen scenes, most of them dances, and lasts just u ...
'' and ''
Tzigane ''Tzigane'' is a rhapsodic composition by the French composer Maurice Ravel. It was commissioned by and dedicated to Hungarian violinist Jelly d'Arányi, great-niece of the influential violin virtuoso Joseph Joachim. The original instrumentatio ...
'',
Debussy (Achille) Claude Debussy (; 22 August 1862 – 25 March 1918) was a French composer. He is sometimes seen as the first Impressionism in music, Impressionist composer, although he vigorously rejected the term. He was among the most infl ...
's ''
Syrinx In classical Greek mythology, Syrinx (Greek Σύριγξ) was a nymph and a follower of Artemis, known for her chastity. Pursued by the amorous god Pan, she ran to a river's edge and asked for assistance from the river nymphs. In answer, s ...
'', or
Rimsky-Korsakov Nikolai Andreyevich Rimsky-Korsakov . At the time, his name was spelled Николай Андреевичъ Римскій-Корсаковъ. la, Nicolaus Andreae filius Rimskij-Korsakov. The composer romanized his name as ''Nicolas Rimsk ...
's ''
Capriccio espagnol ''Capriccio espagnol'', Op. 34, is the common Western title for a five movement orchestral suite, based on Spanish folk melodies, composed by the Russian composer Nikolai Rimsky-Korsakov in 1887. It received its premiere on 31 October 1887, in ...
''). Like orientalist subjects in 19th-century painting, exoticism in the decorative arts and interior decoration was associated with fantasies of opulence. Exoticism, by one definition, is "the charm of the unfamiliar". Scholar Alden Jones defines exoticism in art and literature as the representation of one culture for consumption by another. Victor Segalen's important "Essay on Exoticism" reveals Exoticism as born of the age of imperialism, possessing both aesthetic and ontological value, while using it to uncover a significant cultural "otherness". An important and archetypical exoticist is the artist and writer
Paul Gauguin Eugène Henri Paul Gauguin (, ; ; 7 June 1848 – 8 May 1903) was a French Post-Impressionist artist. Unappreciated until after his death, Gauguin is now recognized for his experimental use of colour and Synthetist style that were distinct fr ...
, whose visual representations of
Tahiti Tahiti (; Tahitian ; ; previously also known as Otaheite) is the largest island of the Windward group of the Society Islands in French Polynesia. It is located in the central part of the Pacific Ocean and the nearest major landmass is Aust ...
an people and landscapes were targeted at a French audience. While exoticism is closely linked to
Orientalism In art history, literature and cultural studies, Orientalism is the imitation or depiction of aspects in the Eastern world. These depictions are usually done by writers, designers, and artists from the Western world. In particular, Orientalist ...
, it is not a movement necessarily associated with a particular time period or culture. Exoticism may take the form of
primitivism Primitivism is a mode of aesthetic idealization that either emulates or aspires to recreate a "primitive" experience. It is also defined as a philosophical doctrine that considers "primitive" peoples as nobler than civilized peoples and was an o ...
,
ethnocentrism Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead of ...
, or humanism.
Jean-Auguste-Dominique Ingres Jean-Auguste-Dominique Ingres ( , ; 29 August 1780 – 14 January 1867) was a French Neoclassical painter. Ingres was profoundly influenced by past artistic traditions and aspired to become the guardian of academic orthodoxy against the a ...
(29 August 1780 – 14 January 1867) was a French Neoclassical painter. The revival of ancient Greek and Roman art left behind the Academy's emphasis on naturalism and incorporated an idealism not seen since the Renaissance. As classicism progressed, Ingres identified a newfound idealism and exoticism in his work. '' Grand Odalisque'', finished in 1814, was created to arouse the male view. The notion of the exotic figure furthers Ingres' use of symmetry and line by enabling the eye to move cohesively across the canvas. Although Ingres' intention was to make the woman beautiful in his work, his model was a courtesan, which aroused debate.
Édouard Manet Édouard Manet (, ; ; 23 January 1832 – 30 April 1883) was a French modernist painter. He was one of the first 19th-century artists to paint modern life, as well as a pivotal figure in the transition from Realism to Impressionism. Bor ...
's '' Olympia'', finished in 1863, was based on
Titian Tiziano Vecelli or Vecellio (; 27 August 1576), known in English as Titian ( ), was an Italian (Venetian) painter of the Renaissance, considered the most important member of the 16th-century Venetian school. He was born in Pieve di Cadore, n ...
's ''
Venus of Urbino The ''Venus of Urbino'' (also known as ''Reclining Venus'') is an oil painting by the Italian painter Titian, which seems to have been begun in 1532 or 1534, and was perhaps completed in 1534, but not sold until 1538. It depicts a nude young wom ...
''. ''Olympia'' was a popular play about a courtesan of that name. The painting diverged scandalously from the accepted academic style by outlining the figure and flattening space to draw the viewer in: Olympia seems provocatively naked rather than classically nude. Looking out boldly, she puts the viewer in the position of a man coming to a prostitute, although the placement of her hand suggests coyness. The African servant, unheard of in France but evoking race-based slavery in foreign lands, furthers the work's exotic nature.


See also

*
Chinoiserie (, ; loanword from French ''chinoiserie'', from ''chinois'', "Chinese"; ) is the European interpretation and imitation of Chinese and other East Asian artistic traditions, especially in the decorative arts, garden design, architecture, literatu ...
*
Escapism Escapism is mental diversion from unpleasant or boring aspects of daily life, typically through activities involving imagination or entertainment. Escapism may be used to occupy one's self away from persistent feelings of depression or gener ...
*
Objectification In social philosophy, objectification is the act of treating a person, as an object or a thing. It is part of dehumanization, the act of disavowing the humanity of others. Sexual objectification, the act of treating a person as a mere object of s ...
*
Orientalism In art history, literature and cultural studies, Orientalism is the imitation or depiction of aspects in the Eastern world. These depictions are usually done by writers, designers, and artists from the Western world. In particular, Orientalist ...
*
Other (philosophy) In phenomenology, the terms the Other and the Constitutive Other identify the other human being, in their differences from the Self, as being a cumulative, constituting factor in the self-image of a person; as acknowledgement of being real; h ...
* Xenocentrism * World music *
Outsider art Outsider art is art made by self-taught or supposedly naïve artists with typically little or no contact with the conventions of the art worlds. In many cases, their work is discovered only after their deaths. Often, outsider art illustrates ...
* Romantic racism *
Racial fetishism Concepts of race and sexuality have interacted in various ways in different historical contexts. While partially based on physical similarities within groups, race is understood by scientists to be a social construct rather than a biological re ...
*
Primitivism Primitivism is a mode of aesthetic idealization that either emulates or aspires to recreate a "primitive" experience. It is also defined as a philosophical doctrine that considers "primitive" peoples as nobler than civilized peoples and was an o ...
*
Noble savage A noble savage is a literary stock character who embodies the concept of the indigene, outsider, wild human, an " other" who has not been "corrupted" by civilization, and therefore symbolizes humanity's innate goodness. Besides appearing in m ...
*
Cultural appropriation Cultural appropriation is the inappropriate or unacknowledged adoption of an element or elements of one culture or identity by members of another culture or identity. This can be controversial when members of a dominant culture appropriate fro ...


Notes


References

*
George Rousseau and Roy Porter
' (1990). ''Exoticism in the Enlightenment'' (Manchester: Manchester University Press).
The Smart Set: Alden Jones on Teaching Exoticism on Semester at Sea
*Segalen, Victor. ''Essay on Exoticism: An Aesthetics of Diversity''. Trans. Yaël Rachel Schlick. Durham: Duke University Press, 2002.


External links

* Judy Sund
"Exotic – a Fetish for the Foreign"
''GDC interiors Journal''


Exoticism in Tang

Exoticism in the Literature of 1930s
{{Authority control Art movements Cultural appropriation