Exit rate is a term used in
web site traffic analysis and oil and gas production, as well as a
financial term. Please, note there is a difference between exit and bounce rate.
Exit rate as a term used in
web site traffic analysis (sometimes confused with
bounce rate Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated ...
) is the percentage of visitors to a page on the website from which they exit the website to a different website. The visitors just exited from that specific page.
Exit rate as an
Upstream (petroleum industry)
The oil and gas industry is usually divided into three major sectors: upstream (or exploration and production - E&P), ''midstream'' and ''downstream''. The upstream sector includes searching for potential underground or underwater crude oil and ...
term refers to the rate of production of oil and/or gas as of a specified date. Often this will be the projected rate at the next year end.
Exit rate as a
financial term refers to the
revenue
In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business.
Commercial revenue may also be referred to as sales or as turnover. Some companies receive reven ...
or cost to be expected in the following fiscal period as a derivative of the performance in the current period.
When used in the context of revenue, exit rate refers to the income expected in following periods as a result of sales closed in the existing period. If a company worked throughout the year and signed deals that will generate a million dollars a year in following years, then the company has a one million dollar per year exit rate in this year.
When used in the context of costs, exit rate refers to the costs expected in following periods as a result of recurring costs taken on during the existing period. If a company took on headcount and recurring costs of a million dollars per year during a given fiscal year, then the working budget for that company would have an cost exit rate of a million dollars per year in that year.
Financial accounting
Rates
{{accounting-stub