An exit intent popup is a technique used in

online shop Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...

s and

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

s to retain visitors that are going to leave the site. With an exit intent popup, a visitor's

mouse A mouse ( : mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus' ...

movements are tracked, and when the

cursor Cursor may refer to: * Cursor (user interface), an indicator used to show the current position for user interaction on a computer monitor or other display device * Cursor (databases), a control structure that enables traversal over the records in ...

moves outside the upper page boundary (because the tab bar is usually there), a

popup window Popup, Pop up or pop-up may refer to: Arts, entertainment, and media * ''Pop Up'' (album), a 2007 album by Yelle * ''Pop Up'' (video game), a video game also known as ''Bumpy'' * Pop-up book, a book with three-dimensional pages Computing * Po ...

is shown. The ad is triggered by using a

JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...

snippet that measures the speed and direction of the mouse. Often, the popup contains a

discount code In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in r ...

to convince the user to finish the sale. Exit intent

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

s can also be used to offer a discount, push to a demo, collect

email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...

s, or segment to a

newsletter A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of int ...

list. Exit intent technology, including the detection of exit behavior of an internet user, was invented and patented by Ryan Urban, the CEO and co-founder of BounceX, in 2012.

Exit intent technology on mobile devices

The exit-intent

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...

works differently on

mobile device A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...

s than on a

desktop A desktop traditionally refers to: * The surface of a desk (often to distinguish office appliances that fit on a desk, such as photocopiers and printers, from larger equipment covering its own area on the floor) Desktop may refer to various compu ...

. There is no mouse movement to track, so advanced exit intent popup

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

will show a popup once a visitor tries to click "back" or close the

mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...

browser tab. Trusted Shops with their Trustbadge technology.

References

{{Reflist Marketing software