ExerciseTV was an American

video-on-demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

(VOD) service available to

digital cable Digital cable is the distribution of cable television using digital data and video compression. The technology was first developed by General Instrument. By 2000, most cable companies offered digital features, eventually replacing their previou ...

customers. The network received around eight million views every month. ExerciseTV workouts ranged from

cardio Cardio (from Greek καρδίᾱ ''kardia'', 'heart') may refer to: * Of the Heart * Cardiology ** Cardiovascular system * Aerobic exercise, also known as cardio * ''Cardio'' (album), a 2010 album by Miguel Bosé See also * * * Physical exerc ...

and abs to

yoga Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consciou ...

pilates Pilates (; ) is a type of mind-body exercise developed in the early 20th century by German physical trainer Joseph Pilates, after whom it was named. Pilates called his method "Contrology". It is practiced worldwide, especially in countries suc ...

and

personal training A personal trainer is an individual who creates and delivers safe and effective exercise programs for apparently healthy individuals and groups, or those with medical clearance to exercise. They motivate clients by collaborating to set goals, p ...

History

ExerciseTV was launched in January 2006 by

Jake Steinfeld Jake Steinfeld (born February 21, 1958) is an American actor, fitness personality, entrepreneur, and producer. He develops businesses through the "Body by Jake" brand. Early life Born in the Sea Gate neighborhood of Brooklyn, Steinfeld was rais ...

and was a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

between him,

Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...

Time Warner Cable Time Warner Cable, Inc. (TWC) was an American cable television company. Before it was acquired by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operat ...

, and

New Balance New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch ...

. The service was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners. It was available in the United States via the digital cable services of Comcast, Time Warner Cable,

Cox Communications Cox Communications, Inc. (also known as Cox Cable and formerly Cox Broadcasting Corporation, Dimension Cable Services and Times-Mirror Cable) is an American digital cable television provider, telecommunications and home automation services. It i ...

and

Bresnan Communications Bresnan Communications was an American cable television provider formed by William Bresnan in 1984. It originally operated cable systems on Michigan's Upper Peninsula. Over the next fourteen years, its operations spread to Minnesota Wisconsin, M ...

. ExerciseTV shut down on December 31, 2011.

References

{{Comcast Comcast Internet properties established in 2006 Internet properties disestablished in 2011 Former joint ventures Defunct video on demand services English-language television stations in the United States 2006 establishments in the United States 2011 disestablishments in the United States