Evia Oyj was one of the largest

Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inqui ...

agencies. The company was founded in 1955, and it was known as Markkinointi Viherjuuri before the 2001 name change to Evia Oyj. On 18 June 2009, Evia filed for bankruptcy.

History

Evia was founded in 1955 and was named Markkinointi Viherjuuri by its founder Matti Viherjuuri. From 1955 to 1989, Markkinointi Viherjuuri was

private company A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...

( Oy), and after 1989

public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...

(Oyj) and was listed in

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(formerly ''Helsingin Pörssi'') OTC-list. In 2001, Markkinointi Viherjuuri announced new name for company, Evia Oyj to reflect the parent companies role better. Evia was formed from two separate parts: ''E'' meaning of

digital communications Data transmission and data reception or, more broadly, data communication or digital communications is the transfer and reception of data in the form of a digital bitstream or a digitized analog signal transmitted over a point-to-point or ...

and

Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...

word ''via'' meaning of ''

road A road is a linear way for the conveyance of traffic that mostly has an improved surface for use by vehicles (motorized and non-motorized) and pedestrians. Unlike streets, the main function of roads is transportation. There are many types of ...

''. On 18 November 2002, Evia concluded personnel negotiations where three people was dismissed, two people was laid off for the time being and four persons as of 1 April 2003. After this Evia had another personnel negotiations on 26 August 2003, when concluded that 36 employees will set to fixed-term layoff for three months. On 31 August 2004, Evia gave profit warning, and positive profit warning on 20 January 2006. On 28 June 2005, CEO Mika Sario resigned and a new CEO, Jari Torvelainen, started on 1 August 2005.

Services

Evia offered advertisement,

and

services:

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...

and

digital communication Data transmission and data reception or, more broadly, data communication or digital communications is the transfer and reception of data in the form of a digital bitstream or a digitized analog signal transmitted over a point-to-point or ...

services,

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

management and

design management Design management is a field of inquiry that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objectiv ...

. Evia had average of 90 employees at its best days.

International cooperatives

Evia was cooperative of global

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, which had 46 own agencies and over 50 cooperative agencies all over the world. With cooperative contacts Evia did global projects like

medical Medicine is the science and practice of caring for a patient, managing the diagnosis, prognosis, prevention, treatment, palliation of their injury or disease, and promoting their health. Medicine encompasses a variety of health care practic ...

company communications and

Shell oil company Shell USA, Inc. (formerly Shell Oil Company, Inc.) is the United States-based wholly owned subsidiary of Shell plc, a UK-based transnational corporation " oil major" which is amongst the largest oil companies in the world. Approximately 18,0 ...

brand communication.

Awards

* Outdoor campaign made for

Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ...

BRAVIA Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony Corporation, and used for its television products. Its backronym is "Best Resolution Audio Visual Integrated Architecture". All Sony high-defi ...

was selected January 2006 in London as

JCDecaux Decaux Group (JCDecaux SA, ) is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor ...

Group December 2005 best Innovate-Campaign in whole world. *

Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...

, which is Evia's marketing customer, won total of six awards in Loyalty Awards 2006. * Evia Stenfors-campaign won Best Viral Campaign title in Finnish media Grand One 2007 gala.

Bankruptcy

On 18 June 2009, the company sought bankruptcy due to heavy debts and recession in the marketing business. Marketing agency Viherjuuri Helsinki Oy, which was part of Evia, was split into an independent business and continued to operate. Viherjuuri applied for a court approval to undergo a reorganization. On 30 November 2009, it too filed for bankruptcy.

References

{{Reflist 2009 disestablishments in Finland Business services companies established in 1955 Companies disestablished in 2009 Defunct companies of Finland Advertising agencies of Finland Mass media companies of Finland Mass media in Helsinki Finnish companies established in 1955 Companies based in Helsinki