Everyday Health

Everyday Health Group is a digital media company which owns websites and produces content relating to health and wellness for consumers and medical professionals. For consumers, its brands include Everyday Health, Diabetes Daily, Migraine Again, DailyOM, What to Expect, BabyCenter, and Emma’s Diary. Its brands for professionals include Health eCareers, Prime Medical, MedPage Today, and Castle Connolly. Everyday Health Group is a division of the Ziff Davis media and internet conglomerate.

History

The company was founded in 2002 by entrepreneurs Benjamin Wolin and Michael Keriakos to invest in the creation of online health content for major "offline" health brands. At the time, it was known as Agora Media. It merged with Streetmail.com to become Waterfront Media.

In October 2008, the company merged with Revolution Health, in a deal valued at $300 million USD. The combined company, operating under the Waterfront Media name, was projected to have $100 million USD revenue in 2009, double its 2007 revenue.

In 2010, the company changed its name to Everyday Health. The company attempted an IPO in November 2010, which ultimately failed due to changes in “circumstances regarding the securities markets.” In December 2010, Everyday Health acquired professional website MedPage Today.

By 2011, the company's network of sites had over 28 million unique viewers per month, garnering over $100 USD million in yearly revenue, including major partnerships with brands and personalities such as Denise Austin and the South Beach Diet.

Throughout 2011, the company began to diversify into digital media: in 2011 co-produced a self-titled TV series with Litton Entertainment for Litton's Weekend Adventure, a new Saturday morning syndication package of E/I programming aired by affiliates of ABC. It also hired Paul Slavin, a veteran producer from ABC News, to help operate a new studio for the company. In October 2011, YouTube announced that Everyday Health would become part of its Original Channel Initiative, which aimed to fund the production of professionally produced original web content. Everyday Health would launch ''Everyday Health TV'' through the program, featuring original health and lifestyle-related series.

In 2012, the company acquired EQAL, most notable for the ''lonelygirl15'' web series and fellow YouTube channel ''u look haute'', for an undisclosed amount. EQAL became a separate division of the company. Additionally, Everyday Health started co-producing a television version of ''Recipe Rehab'', one of the series featured on its YouTube channel. The series ran from October 6, 2012 through July 25, 2015.

The company’s initial public offering was on March 28, 2014 on the New York Stock Exchange, under the symbol EVDY. It opened at $14 per share, and closed the day at $13.50. On October 21, 2016, Ziff Davis, at that time a subsidiary of j2 Global, agreed to acquire Everyday Health for $10.50 per share in cash, valuing the company at $465 million USD. The acquisition was completed on December 8, 2016.

In February 2017, it was reported that j2 Global was considering selling off the less profitable parts of Everyday Health.

In 2017, DHI Group sold the job recruiting site Health eCareers to Everyday Health Group for $15 million USD.

In 2018, EHG acquired the medical continuing education and research company Prime Medical. The next year, it acquired Castle Connolly, a ratings website for healthcare facilities and providers. Castle Connolly publishes the Top Doctor series, including annual awards for the peer-nominated “America’s Top Doctors.” It also purchased the pregnancy and parenting website BabyCenter from Johnson & Johnson that year. It joined What to Expect as part of the Everyday Health Pregnancy and Parenting division.

In 2020, Everyday Health Group acquired the patient advocacy and community site Migraine Again, for people living with migraines and chronic headaches. The following year, Everyday Health Group brought two more new sites into its portfolio: Diabetes Daily and DailyOM.Diabetes Daily is a patient community and advocacy site, DailyOM offers courses in holistic living and self-improvement, inspirations, and horoscopes.

At the beginning of 2022, EHG acquired Emma’s Diary, a UK-based company that offers baby and parenting advice, as part of a larger purchase of the company Lifecycle Marketing Ltd. Everyday Health Group has also maintained a partnership with the Mayo Clinic for over a decade.

Subsidiaries and acquisitions

* MedPage Today, acquired in 2010
* EQAL (known for ''lonelygirl15'' web series), acquired in 2012
* BabyCenter, acquired in 2019
* Migraine Again, acquired in 2020
* DailyOM, acquired in 2020
* Emma’s Diary, acquired in 2022

References

External links

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{{Ziff Davis

Companies formerly listed on the New York Stock Exchange
2014 initial public offerings
Online companies of the United States
Streaming television
2016 mergers and acquisitions
Mass media companies established in 2002
Mass media companies based in New York City