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Eva Pascoe (born 1964) is a Polish-born
internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
and
consultant residing in London who co-founded Britain's first
internet cafe
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
,
Cyberia. She has previously written for ''
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...
'' newspaper and is a commentator on
technology
Technology is the application of knowledge to reach practical goals in a specifiable and Reproducibility, reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in me ...
matters in the media and through her own blog. She was a key figure in introducing
online shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...
to
Topshop
TOPSHOP (originally Top Shop) is a British fashion brand for women's clothing, shoes and accessories. It was part of the Arcadia Group, controlled by Sir Philip Green, but went into administration in late 2020 before being purchased by ASOS o ...
, and has recently contributed to the
Grimsey report on the future of UK
High Street
High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym fo ...
shopping. She also co-founded and is
chair of the
thinktank ''Cybersalon''.
Biography
Pascoe was born in Poland in 1964. She moved to
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
and studied
Cognitive psychology at
Birkbeck, University of London.
Work
''Cyberia''
She co-founded Britain's first
internet cafe
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
in London called
Cyberia, in September 1994.
She created the first HTML courses for the public in Cyberia and ran the first women-only courses for women interested in getting into technology. Pascoe and her co-founders were focusing on closing the gender gap in technology use as in 1994 women were less than 3% of Internet users.
In the media
Pascoe was the technical journalist for ''
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...
'' from 1995 to 2001, commentating on the increase power of the Web, growth of Network society and increasing risk of cybersecurity issues. She has also contributed to
Centre for London
Centre for London is London's dedicated think tank. Based in the UK, it undertakes research and organises events aimed at developing new solutions to the capital's critical challenges. The Centre, which is politically independent, advocates for ...
,
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
''
Newsnight
''Newsnight'' (or ''BBC Newsnight'') is BBC Two's news and current affairs programme, providing in-depth investigation and analysis of the stories behind the day's headlines. The programme is broadcast on weekdays at 22:30. and is also availa ...
'', whilst running her innovation website and blog since 2013 covering
online retail
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...
and
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
technology.
Mobile internet
Pascoe correctly predicted in 1999 that
mobile phones would in the future be used for shopping and browsing on daily
commutes. This included a public exchange with
Alan Sugar
Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British business magnate, media personality, author, politician and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics com ...
, who disagreed with her declaring: "If I am in the office, I use my computer, while at home I use my PC. Since most of the time I am in one or other location, there is no need to receive information on a mobile phone".
Topshop
In 1999, she was invited by then CEO of
Arcadia Group
Arcadia Group Ltd (formerly Arcadia Group plc and, until 1998, Burton Group plc) was a British multinational retailing company headquartered in London, England. It was best known for being the previous parent company of British Home Stores (BH ...
to set up an
e-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managem ...
team for the
Topshop
TOPSHOP (originally Top Shop) is a British fashion brand for women's clothing, shoes and accessories. It was part of the Arcadia Group, controlled by Sir Philip Green, but went into administration in late 2020 before being purchased by ASOS o ...
fashion brand. Her team developed the first
e-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managem ...
websites for fashion in UK and expanded online presence to all Arcadia brands. Pascoe became
managing director
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of the venture ''Zoom'' which included not only building online shopping for Arcadia brands but also delivered news from
Associated Newspapers
DMG Media (stylised in lowercase) is an intermediate holding company for Associated Newspapers, Northcliffe Media, Harmsworth Printing, Harmsworth Media and other subsidiaries of Daily Mail and General Trust. It is based at Northcliffe House in ...
.
Cybersalon
Pascoe co-founded the
thinktank ''Cybersalon'' in 1997 and is their
chair. Cybersalon is a
not for profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
organisation focusing on
current affairs and the effect of
digital revolution upon society, business, and culture.
Future High Street
In 2013, Pascoe was invited to join
Bill Grimsey
William Grimsey (born 21 January 1952, in Kensington, London) is an English businessman who has specialised in the food and DIY sectors, most notably at Wickes, Iceland, and Focus (DIY).
Early career
Grimsey left school at 15 to become a butche ...
in the ''High Street Report'', a group of experts who correctly forecast the imminent changes to the High Street, predicting move to online to eliminate need for High Street stores in UK.
The report was presented to a
House of Commons
The House of Commons is the name for the elected lower house of the bicameral parliaments of the United Kingdom and Canada. In both of these countries, the Commons holds much more legislative power than the nominally upper house of parliament. T ...
Committee in September 2013.
References
External links
Official Website
{{DEFAULTSORT:Pascoe, Eva
Living people
1964 births
Polish emigrants to the United Kingdom
Internet pioneers
Women Internet pioneers