''European Supermarket Magazine'' is a pan-European publication focusing on the grocery

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

and

fast-moving consumer goods Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

sectors. Published by Madison Publications Limited, its first issue appeared in December 2009. The magazine is often referred to by readers by its acronym, ''ESM'', which is also the magazine's logo.

History

In 2009, Irish publishing house Madison Publications Ltd. launched ''European Supermarket Magazine (ESM)'', a sister company to Checkout Ireland Ltd., which has published Irish retail trade publicatio
''Checkout''
since 1966. ''European Supermarket Magazine'' is owned by publisher Kevin Kelly, the former creator and publisher of ''World of Interiors, Departures, Business,'' ''W Magazine'' (UK edition), ''World of Hibernia'', ''Image, Image Interiors'', and ''Food & Wine Magazine'' (Ireland). He sold his stake in Image Publications, Ltd. in 2010. Stephen Wynne-Jones, formerly the editor of ''Checkout'' magazine, has been editor of ''European Supermarket Magazine'' since 2014. In 2013, the publication opened a Slovakian office in the capital of Bratislava, which houses its European sales division. The magazine also has a Spanish office based out of Madrid.

Format and content

The digital and print versions of ''European Supermarket Magazine'' offer breaking news for professionals working in the European retail and FMCG sectors, as well as market profiles, special reports and interviews with industry figures. The magazine is published six times a year, both in hard copy and digital formats. Initially offering free content on its website, ''European Supermarket Magazine'' introduced a soft paywall on it
website
in late 2017. The magazine’s digital content includes a weekly newsletter, with a mix of free and subscriber-only content. The website is also available in mobile application format, the ''ESM'' News App.

Audience and circulation

The main audience for the magazine includes senior executives, buyers and category managers operating in the European retail sector across 33 countries. The annual procurement purchasing power of the readership of the print publication is estimated to be in excess of €880 billion per year. The magazine had a readership of 28,749 (as of end 2017).

European Private Label Awards

Since 2017, ''European Supermarket Magazine'' has held the annual European Private Label Awards, which award the most impactful and innovative

private-label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

or store-brand products found on European supermarket shelves, judged by an external panel. Retailers and suppliers of private-label products can enter their products into awards across various retail categories, ranging from excellence in dairy products, confectionery, frozen food, and ambient grocery. In its inaugural year, the awards received entries from grocery operators worldwide. Retailers in Italy, Belgium, Norway, Spain, and the UK were named as finalists. M.A.D.E., a food trade exhibition in Paris, came on board as the sponsor of the 2019 awards. Judging took place in November 2018 in Dublin. The 2019 competition received twice as many entrants as last year, with grocery operators in Germany, Italy, Spain, France, the UK, Denmark, Ireland, the Netherlands, Belgium, Hungary, Sweden, Norway and Portugal taking part, as well as a number of private-label suppliers. There were 12 categories in total. Lidl, Spar, Dunnes Stores, Coop Norge, REWE, Conad, ICA and Real were named as category winners, with Lidl Netherlands taking the top prize in three award categories: Ambient Grocery, Beverages - Non-Alcoholic and Convenience Foods. Irish retailer Dunnes Stores was chosen as the winner in two categories (Frozen Food and Tea, Coffee & Hot Drinks), while global retailer Spar also took two awards, one for Spar International (Confectionery & Snacking) and one for Spar Netherlands (Beverages - Alcoholic). German supermarket chain REWE took the top prize in the Dairy Products category, Coop Norge (Norway) was named winner in the Meat & Seafood category, ICA (Sweden) won the Non-Food (Household) category, Italian cooperative Conad was awarded first prize in Non-Food (Personal Care), and Real was named winner in the Pet Care category. A full-list of winners and finalists can be found on the ''European Supermarket Magazine'
website

Award nominations

In 2017, ''European Supermarket Magazine''’s website
www.esmmagazine.com
was nominated for ‘Best B2B News Site’ at the Drum Online Media Awards.'www.esmmagazine.com: Best B2B News Site', The Drum Online Media Awards, http://www.onlinemediaawards.net/online-media-awards-2017/best-b2b-news-site-new-for-2017/esm-european-supermarket-magazine-wwwesmmagazinecom, accessed 3 April, 2018.

References

{{reflist

External links

Official websiteEuropean Private Label Awards
Magazines established in 2009 2009 establishments in Ireland Magazines published in Ireland Bi-monthly magazines Professional and trade magazines