Eurocrem (a shorthand for Eurocrem Takovo) is a brand of two-colored (brown and white)
hazelnut
The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus ''Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according t ...
- and
cocoa
Cocoa may refer to:
Chocolate
* Chocolate
* ''Theobroma cacao'', the cocoa tree
* Cocoa bean, seed of ''Theobroma cacao''
* Chocolate liquor, or cocoa liquor, pure, liquid chocolate extracted from the cocoa bean, including both cocoa butter and ...
-flavored sweet milk
chocolate spread
Chocolate spread is a sweet chocolate-flavored paste which is eaten mostly spread on breads and toasts or similar grain items such as waffles, pancakes, muffins, and pitas.
Although it tastes, smells, and looks like chocolate, it does not solidif ...
, produced by a
Swisslion Group factory in
Gornji Milanovac
Gornji Milanovac ( sr-Cyrl, Гoрњи Милановац, ) is a town and municipality located in the Moravica District of central Serbia. The population of the town is 24,216, while the population of the municipality is 44,406.
The town was foun ...
,
Serbia
Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...
, about south of
Belgrade
Belgrade ( , ;, ; Names of European cities in different languages: B, names in other languages) is the Capital city, capital and List of cities in Serbia, largest city in Serbia. It is located at the confluence of the Sava and Danube rivers a ...
.
It was the most popular product of its kind across
SFR Yugoslavia
The Socialist Federal Republic of Yugoslavia, commonly referred to as SFR Yugoslavia or simply as Yugoslavia, was a country in Central and Southeast Europe. It emerged in 1945, following World War II, and lasted until 1992, with the breakup of Yug ...
,
when they decided to stop producing it under the licence of A. Gandola & C. Spa. It has nothing to do with introduction of international brands such as Italian ''
Nutella'' and German ''
Nudossi'' (locally branded as Croatian ''Linolada''). Additionally, it used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown (cocoa-flavored) Eurocrem, and another half covered with white Eurocrem (hazelnut-flavored).
History
The trademark ''Eurocrem'' was registered with the World Intellectual Property Organisation (
WIPO) on 3 August 1967 by the
Italian company A. Gandola & C. Spa, receiving registration number 336733. A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac, which is now part of Swisslion Group. Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread.
On 15 September 2008, Swisslion Group registered the ''Takovo Eurocrem'' trademark with the
WIPO, receiving registration number 993249. According to local media reports in November 2011, Swisslion Group produces of Takovo Eurocrem annually; half of that amount is exported to the United States, Western European countries, and countries of the former SFR Yugoslavia.
Licensed Eurocrem is available in only one flavor combination, hazelnut and cocoa.
Eurocrem has been marketed under various slogans, including "for the growing generation", "we grow together" and "there's only one", with the latter used recently .
Available packages
Numerous package types and sizes are manufactured, ranging from to containers.
Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumers including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Group also manufactures a bar version of Eurocrem called ''Euro Blok''.
See also
*
Swisslion Group
*
List of bean-to-bar chocolate manufacturers
*
List of spreads
References
{{Reflist, 30em
External links
Official A. Gandola & C. Spa websiteOfficial Swisslion Group website
Spreads (food)