Euro Shopper was a
discount brand of everyday commodities developed and marketed by
AMS Sourcing B.V. It was introduced to the market in 1996, and branded products have been sold by some of the AMS members in different countries in Europe since then.
In all stores owned by the Dutch
Ahold
Koninklijke Ahold N.V. was a Dutch multinational retail company based in Zaandam, Netherlands. It merged with Belgium-based Delhaize Group in 2016 to form Ahold Delhaize.
History
Growth in the Netherlands
The company started in 1887, when A ...
group, all Euro-Shopper products have been phased out to become
AH Basic.
![Euro Shopper Countries 2008](https://upload.wikimedia.org/wikipedia/commons/8/8b/Euro_Shopper_Countries_2008.svg)
Most Euro Shopper products were
commodities with long
shelf life
Shelf life is the length of time that a commodity may be stored without becoming unfit for use, consumption, or sale. In other words, it might refer to whether a commodity should no longer be on a pantry shelf (unfit for use), or no longer on a ...
. There were both national products, sold in only one country, and international products, sold in all countries. On 10 December 2012, sales of Euro Shopper products hit £150m.
From April 2013 to 2014, Both
ICA Sweden and
Ahold
Koninklijke Ahold N.V. was a Dutch multinational retail company based in Zaandam, Netherlands. It merged with Belgium-based Delhaize Group in 2016 to form Ahold Delhaize.
History
Growth in the Netherlands
The company started in 1887, when A ...
were phasing out Euro Shopper branded products replacing them with their own brands, ICA Basic in Sweden and AH Basic in all countries where they have stores.
AMS members selling Euro Shopper branded products as of 2008
See also
*
AH Basic
*
Value brands in the United Kingdom
References
{{Reflist
External links
AMS information page on Euro Shopper
Store brands