Euro Shopper was a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V. It was introduced to the market in 1996, and branded products have been sold by some of the AMS members in different countries in Europe since then. In all stores owned by the Dutch

Ahold Koninklijke Ahold N.V. was a Dutch multinational retail company based in Zaandam, Netherlands. It merged with Belgium-based Delhaize Group in 2016 to form Ahold Delhaize. History Growth in the Netherlands The company started in 1887, when A ...

group, all Euro-Shopper products have been phased out to become AH Basic. Euro Shopper Countries 2008

Most Euro Shopper products were commodities with long

shelf life Shelf life is the length of time that a commodity may be stored without becoming unfit for use, consumption, or sale. In other words, it might refer to whether a commodity should no longer be on a pantry shelf (unfit for use), or no longer on a ...

. There were both national products, sold in only one country, and international products, sold in all countries. On 10 December 2012, sales of Euro Shopper products hit £150m. From April 2013 to 2014, Both ICA Sweden and

were phasing out Euro Shopper branded products replacing them with their own brands, ICA Basic in Sweden and AH Basic in all countries where they have stores.

AMS members selling Euro Shopper branded products as of 2008

See also

References

External links