was a marque of Japanese automaker

Mazda , commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly one m ...

, marketed as its upscale, fun to drive line in its home market. The brand existed from 1989 to 1996, when sales operations were integrated into

ɛ̃fini () was a luxury vehicle division of Japanese automaker Mazda that operated between 1991 and 1997 in Japan only. Its inception as a brand emerged in the late 1980s when Mazda diversified its sales channels in the Japanese market with the launc ...

History

In the late 1980s, Mazda diversified in the

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

market with the launch of three new marques. The company created

Autozam was a marque of Japanese automaker Mazda, specializing in small cars and Kei cars, many of which were Rebadging, rebadged Suzuki models. Autozam also briefly acted as importer of Lancia vehicles to Japan. The Autozam dealership channel is stil ...

, Eunos, and

, in addition to the

and

Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...

brands already marketed by it there. The Eunos marque, was marketed as a fun to drive, upscale brand compared to entry level Autozam, traditional Mazda products, and exclusive luxury brand ɛ̃fini. The name was derived for the ancient

Greek Greek may refer to: Greece Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group. *Greek language, a branch of the Indo-European language family. **Proto-Greek language, the assumed last common ancestor ...

"eu" meaning "good" and "nos", an abbreviation of "numbers" in English, meant to signify a number, or assortment, of good things. The Marque was launched in Japan with the

Eunos 500 500 may refer to: * 500 (number) * 500 BC * AD 500 Buildings and places * 500 Boylston Street of Boston * 500 Brickell in Miami * 500 Capitol Mall in Sacramento * 500 Fifth Avenue * 500 Renaissance Center, one of seven buildings in the GM Rena ...

in January, 1992 and many of the vehicles created were exported to other markets. From 1991 until 1996, when the Eunos dealership was integrated into Mazda locations,

Citroën Citroën () is a French automobile brand. The "Automobiles Citroën" manufacturing company was founded in March 1919 by André Citroën. Citroën is owned by Stellantis since 2021 and previously was part of the PSA Group after Peugeot acquired ...

products were sold to Japanese buyers, as well as Mazda's ɛ̃fini locations. This experiment was ended in the mid-1990s. Some of the vehicles sold under the Eunos brand were intended to be sold in North America under the

Amati Amati (, ) is the last name of a family of Italian violin makers who lived at Cremona from about 1538 to 1740. Their importance is considered equal to those of the Bergonzi, Guarneri, and Stradivari families. Today, violins created by Nicolò A ...

brand, but due to economic conditions, largely attributed to the collapse of the

Japanese asset price bubble The was an economic bubble in Japan from 1986 to 1991 in which real estate and stock market prices were greatly inflated. In early 1992, this price bubble burst and Japan's economy stagnated. The bubble was characterized by rapid acceleration ...

in 1991, Amati was not launched. The Eunos name was brought back in 2020 for a limited edition of the

Mazda MX-5 The Mazda MX-5 is a lightweight two-passenger roadster sports car manufactured and marketed by Mazda with a front mid-engine, rear-wheel-drive layout. The convertible is marketed as the or in Japan, and as the Mazda Miata () in the United Sta ...

in France as the MX-5 Eunos Edition, a nod to how the original MX-5 was sold as the Eunos Roadster in Japan.

Vehicles

Eunos sold the following vehicles, all on common

Mazda platforms This list of Mazda model codes describes following model codes which have been used by Mazda since the 1980s. Naming scheme The company's model codes form the fifth and sixth characters of the VIN on post-1981 vehicles. The first character is a l ...

: * 1989

Eunos 100 100 or one hundred (Roman numeral: C) is the natural number following 99 and preceding 101. In medieval contexts, it may be described as the short hundred or five score in order to differentiate the English and Germanic use of "hundred" to de ...

(BG

Mazda Familia The , also marketed prominently as the Mazda 323, Mazda Protegé and Mazda Allegro, is a small family car that was manufactured by Mazda between 1963 and 2003. The Familia line was replaced by the Mazda3/Axela for 2004. It was marketed as the '' ...

) * 1994

Mazda Lantis The Mazda Lantis is a series of two cars sold in Japan from 1993 to 1998. In the rest of the world it was also known as 323F, Astina, Allegro Hatchback or Artis Hatchback. The Mazda Lantis used Mazda's CB platform, which means close relations t ...

(CB) * 1989 Eunos 300 (MA

Mazda Persona The Mazda Persona is a mid-sized, front-wheel drive, four-door hardtop sedan produced by Mazda in Japan from November 1988 to December 1991, and sold both within its main range and under its upscale Eunos brand, as the Eunos 300. It is a rebodie ...

) * 1992–1993

(CA

Mazda Xedos 6 The Mazda Xedos 6 and Eunos 500 are compact executive cars that were produced between 1992 and 1999, with the Xedos 6 being sold in Europe by Mazda, and the Eunos 500 being sold in Japan and Australia by Eunos. The cars were not sold in North A ...

) * 1993–1996 Eunos 800 (TA

Mazda Xedos 9 The Mazda Millenia is an automobile which was manufactured by Mazda in Japan from 1993 to 2002. The Millenia was originally planned as the second of three models for Mazda's proposed luxury brand Amati Cars, Amati. As the company's dwindling fin ...

Mazda Millenia The Mazda Millenia is an automobile which was manufactured by Mazda in Japan from 1993 to 2002. The Millenia was originally planned as the second of three models for Mazda's proposed luxury brand Amati. As the company's dwindling finances caused ...

) * 1990 Eunos Cargo (SS platform) * 1990–1995

Eunos Cosmo The is an automobile which was produced by Mazda from 1967 until 1995. Throughout its history, the Cosmo served as a "Halo effect, halo" vehicle for Mazda, with the first Cosmo successfully launching the Mazda Wankel engine. The final generation ...

(JC

Mazda Cosmo The is an automobile which was produced by Mazda from 1967 until 1995. Throughout its history, the Cosmo served as a "halo" vehicle for Mazda, with the first Cosmo successfully launching the Mazda Wankel engine. The final generation of Cosmo ser ...

) * 1991–1993

Eunos Presso ''Presso'' was a Finnish language weekly business magazine published in Helsinki, Finland, between October 2004 and November 2007. History and profile ''Presso'' was started as a Saturday supplement of the daily ''Kauppalehti''. In October 2004 ...

/ 30X (EC

Mazda MX-3 The Mazda MX-3 is a four-seat coupé front wheel drive manufactured and marketed by Mazda, introduced at the Geneva Auto Show#1991, Geneva Auto Show in March 1991 and marketed for model years 1992–1998. The MX-3 was also marketed as the Mazda ...

) * 1989–1997

Eunos Roadster The Mazda MX-5 (NA) (sold in Japan as the and in North America as the Mazda MX-5 Miata) is the first generation of the Mazda MX-5 manufactured from 1989 to 1997. Inspired by the post-war era British sports cars, the MX-5 rejuvenated intere ...

(NA

)

Gallery

References

External links

teamEunos.com
Australian Eunos Information & Forum Cars of Japan Mazda Eunos vehicles Japanese luxury motor vehicle marques Vehicle manufacturing companies established in 1989 Vehicle manufacturing companies disestablished in 1996 {{Modern-auto-stub