Eugenio López Rodea (28 June 1934 – 20 May 2022) was a business executive and the founder of Mexican beverage company

Jumex Grupo Jumex, S.A. de C.V. (pronounced "HOO-MEX"), which means Jugos Mexicanos (Mexican Juices), is a brand of juice and nectar from Mexico. The Jumex brand is also popular among Hispanic consumers in the United States. Currently, the Jumex Grou ...

Early life and education

Born in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

, his father, Vicente López Resines, was the founder of La Costeña, one of the largest producers of preserves worldwide. From a young age he learned about the culture of entrepreneurship.

Career

In 1961, López Rodea founded the Frugo brand, predecessor of

Grupo Jumex Grupo Jumex, S.A. de C.V. (pronounced "HOO-MEX"), which means Jugos Mexicanos (Mexican Juices), is a brand of juice and nectar from Mexico. The Jumex brand is also popular among Hispanic consumers in the United States. Currently, the Jumex Grou ...

, which today is the largest juice brand in Latin America. Three months after the founding of Frugo, the company began producing a 150-milliliter can that contained peaches with 20 employees. In 1964 he began a process to register the 'Jumex' trademark with the slogan 'the blue can' and to change the previous packaging. This was the beginning of what is now a multinational company with a presence in more than 40 countries.

Personal life

He was married to Isabel Alonso who died in 2017. Their only son,

Museo Jumex Museo may refer to: * Museo, 2018 Mexican drama heist film *Museo (Naples Metro) Museo is a station on line 1 of the Naples Metro. It was opened on 5 April 2001 as the eastern terminus of the section of the line between Vanvitelli and Museo. O ...

founder

Eugenio López Alonso Eugenio López Alonso is the sole heir to the Jumex, Grupo Jumex fruit juice fortune, one of Mexico's most successful national enterprises, the president of Colección Jumex, Fundación Jumex Arte Contemporáneo, and a significant contemporary a ...

is the current president of the Jumex Foundation and has stood out for being one of the most important patrons of art of the 21st century. In May 2022, López Rodea died of natural causes in Mexico City.

References

{{DEFAULTSORT:Lopez Rodea, Eugenio 1934 births 2022 deaths Businesspeople from Mexico City Mexican business executives Mexican business families Mexican businesspeople