Biography
Early career
Ettore Bernabei began his career as editor in chief of a Florentine newspaper with Christian Democratic ties called the ''Giornale del Mattino''.Bresso-Milano : Who's who in Italy, 1957-Edition: 2008 Then, from 1956 to 1960, he was editor in chief of another Christian Democratic newspaper ''Il Popolo''. Bernabei was also a close friend and associate of five-time prime minister and important Christian DemocratCareer with RAI
In 1961, Fanfani appointed Bernabei to be the Director General of RAI – Radiotelevisione italiana, where he remained until 1974. He took over RAI in the midst of an Italian Constitutional Court decision, renewing RAI's monopoly over television broadcasting. During his tenure as Director General, he furthered the tight grasp that the Christian Democratic party held over the broadcaster. His aim was to entertain and educate all viewers, while creating larger public support for the Christian Democracy.Padovani, Cinzia, A Fatal Attraction: Public Television and Politics in Italy (Rowman & Littlefield Publishers, 2005). Opponents charged Bernabei and RAI with being too intertwined with the governing party. In order to create a seemingly more balanced RAI and to appease these opponents, Bernabei began to hire journalists with ties to other parties. This was merely a symbolic gesture, as he largely ignored the ideas of these new employees and stuck to his own agenda. Bernabei's strategy greatly increased the size of RAI, but ultimately backfired for two reasons: RAI became full of political enemies and RAI's Christian Democrats split into competing groups. As a result of his hiring policies, he began to lose his once strong control over the broadcaster, and by the time he left in 1974, RAI was in need of reform. Despite all this, Bernabei's leadership is often regretted as a form of entertainment inspired by pedagogical principles, which has been missing hitherto in the Italian television.Post-RAI Career
From 1974 to 1991 Bernabei was the managing director and chairman of Italstat. In 1991, with a group of Italian entrepreneurs he started the television production companyAwards
In 1966, Ettore Bernabei was named Cavaliere di Gran Croce by President of the Italian RepublicReferences
{{DEFAULTSORT:Bernabei, Ettore 1921 births 2016 deaths Italian television directors Rai (broadcaster) people University of Florence alumni Opus Dei members