Eti or legally Eti Food Producing and Trade S.A (

Turkish Turkish may refer to: *a Turkic language spoken by the Turks * of or about Turkey ** Turkish language *** Turkish alphabet ** Turkish people, a Turkic ethnic group and nation *** Turkish citizen, a citizen of Turkey *** Turkish communities and mi ...

: ''Eti Gıda Sanayi ve Ticaret A.Ş.'') is a Turkish food company that was founded by

Firuz Kanatlı Firuz Kanatlı (1932 – 18 October 2017) was a Turkish businessman and founder and honorary president of the well known company Eti. He was born in Eskişehir, Turkey in 1932. He attended primary school until the third school year, after which ...

in 1962.

History

Eti was founded in 1962 by

. The company uses the

Hittite sun disk The Hittite Sun Disk or Hittite Sun Course is an ancient Anatolian symbol dating back to the 20th century BC. The disks can be divided into four distinct variations. These are Semi-circular, Diamond shaped, Circular with bulls' horn and circular ...

as their logo. The name "Eti" is also a synonym for Hittit in Turkish. In 2003, Kanatlı started "a new era" in production facilities to improve efficiency, which he himself called a "civil war". During his only interview, Firuz Kanatlı explained that in 1996, the company was required to ask permission and pay taxes to the

Gülen movement The Gülen movement ( tr, Gülen hareketi), referred to by its participants as Hizmet ("service") or Cemaat ("community") and since 2016 by the Government of Turkey as FETÖ ("Fethullahist Terrorist Organisation" or, more commonly, "Fethullah T ...

if they wanted to continue selling their products in

Istanbul Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, ...

. The company changed their distributor in the city to avoid the movement. Since the death of Firuz Kanatlı in October 2017, his son Firuzhan Kanatlı has been the chairman of the company. The company has 9 production facilities and employs over 7,000 workers.

Products

Eti's main products are

biscuit A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be ...

cookie A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, n ...

cake Cake is a flour confection made from flour, sugar, and other ingredients, and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elaborate, ...

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

wafer A wafer is a crisp, often sweet, very thin, flat, light and dry biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. Wafers can also be made into cookies with cream flavoring sandwiched between them. They ...

s and

breakfast food Breakfast is the first meal of the day usually eaten in the morning. The word in English refers to breaking the fasting period of the previous night.Anderson, Heather Arndt (2013)''Breakfast: A History'' AltaMira Press. Various "typical" or "t ...

. The company is mainly known for Turkey's first fibrous biscuit ''Burçak'' and small-sized cake ''Eti Popkek''. Eti has also started producing milk products in 2014, the company owns milk products such as ''Süt Burger'', ''Pastamia'', ''Sosbom'' and ''Mousse''. In total Eti has more 150 types of different products. On 1 December 2021, Eti changed the name of one of its products called Negro, a cream-filled chocolate biscuit similar to

Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...

, to Nero. According to a statement released by the company, the change was made because the word was "used as an expression of discrimination in some countries." The previous name meant "black" in

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...

, while new one means the same in

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

Awards and sponsorships

Eti won the "Most Loved Companies" awards organized by the ''Capital'' magazine in 2013 and 2014 as the most loved chocolate and biscuit company. The company sponsors the TFF League football team

Eskişehirspor Eskişehirspor Kulübü is a Turkish professional football club located in Eskişehir. Eskisehirspor has a total of six trophies, making them the sixth most trophies holders in Turkey. Founded in 1965, Eskişehirspor competed in the top division ...

References

{{reflist, 30em Companies based in Eskişehir Companies of Turkey Food and drink companies of Turkey Companies established in 1962